Full-Time

Associate – Paid Search

Paid Search

Posted on 7/12/2025

Digital Matter

Digital Matter

51-200 employees

Battery-powered asset trackers with integration-ready hardware

Compensation Overview

$62k - $75k/yr

New York, NY, USA

Hybrid

Hybrid: 3 days in-office per week.

Category
Growth & Marketing (3)
, ,
Requirements
  • Minimum of 2 years of hands-on experience managing Google Ads, Microsoft Ads, and Google Marketing Platform, with a strong understanding of paid search and programmatic advertising strategies.
  • Bachelor's degree with an emphasis on marketing, business or coursework of a quantitative nature; advanced certifications in Google Ads or similar platforms are a plus.
  • Proven ability to build and maintain client relationships, leveraging a consultative approach to identify opportunities and solve business challenges.
  • Strong analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities.
  • Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced environment while maintaining a high level of attention to detail.
Responsibilities
  • Assist in the end-to-end execution and optimization of search, shopping, display, and video advertising campaigns, ensuring alignment with client goals and KPIs.
  • Serve as a supporting player in client kickoff meetings, client relationship management, campaign strategy, ad-serving, campaign optimization, and tech stack deployment.
  • Help analyze campaign performance data to provide actionable insights and implement strategies to improve ROI and overall effectiveness.
  • Consistently keep team informed on status of projects verbally and in writing
  • Contribute to cross-functional initiatives, including proposal development, technical demonstrations, and marketing efforts.
  • Stay at the forefront of industry trends by exploring emerging tools and technologies, incorporating innovative practices to drive efficiency and growth.
Desired Qualifications
  • Advanced certifications in Google Ads or similar platforms are a plus.

Digital Matter designs and manufactures battery-powered asset tracking devices and sensor technology for telematics providers and businesses that need to monitor physical assets. Its hardware is integration-ready, designed to be easily plugged into partners’ telematics or software platforms, and uses GPS, Wi-Fi, and cellular location technologies with long battery life and rugged build for indoor and outdoor use. The company differentiates itself with this plug-and-play hardware plus a global partner network and a white-label software platform, Telematics Guru, that partners can offer to end-users, creating a potential SaaS revenue stream. Its goal is to help customers track and manage physical assets worldwide by providing straightforward hardware and a flexible software option that partners can rebrand and resell.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Perth, Australia

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Indoor Tracker targets indoor asset tracking, expanding beyond outdoor applications.
  • Sustainable Solutions Partner Program attracts ESG-focused enterprise customers.
  • Telematics Guru white-label platform creates SaaS revenue in 120 countries.

What critics are saying

  • Queclink's cheaper LTE Cat 1bis trackers erode market share in Asia now.
  • Teltonika's 5G GNSS outperforms Barra Edge, capturing Geotab fleet contracts.
  • 2G sunsets in India and Africa by mid-2026 obsolete fallback devices immediately.

What makes Digital Matter unique

  • Energy Saving Stack doubles battery life with 100% more location updates on Barra Edge devices.
  • Manta Fusion integrates best battery-powered tracking technology into one solution.
  • 4G Cat 1bis and 2G fallback on Oyster3 Global fill LTE-M coverage gaps globally.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Parental Leave

Company News

Digital Matter
Jan 7th, 2026
Manta Fusion Named "IoT Sensor Product of the Year" in 2026 IoT Breakthrough Awards Program

Manta Fusion named "IoT Sensor Product of the Year" in 2026 IoT Breakthrough Awards program. Its mission is to help businesses connect, protect, and derive more value from their assets. As a leading global innovator, developer, and supplier of IoT solutions, Digital Matter drive continuous innovation to enable its partners to deploy confidently at scale worldwide. The battery-powered asset tracker is honored for its approach to delivering multi-technology location accuracy, ultra-long battery life, and advanced sensing in a single deploy-once solution. PERTH, AUSTRALIA - January 7, 2026 - Digital Matter, a global leader in low-power IoT hardware solutions, today announced that its Manta Fusion tracking device has been selected as "IoT Sensor Product of the Year" in the 10th annual IoT Breakthrough Awards program. Designed for organizations that require consistent tracking across both indoor and outdoor locations, the Manta Fusion combines multiple location technologies, advanced sensing, and ultra-low-power operation in a rugged, low-profile form factor. The IoT Breakthrough Awards program recognizes the most innovative companies and products shaping the global Internet of Things market. The award highlights Digital Matter's continued focus on design and engineering excellence to deliver powerful, deploy-once IoT hardware solutions that help industries worldwide connect and protect the assets that matter. "We designed the Manta Fusion to solve a very real challenge our customers face every day - achieving superior outdoor location accuracy while maintaining the same exceptional indoor performance," said Loic Barancourt, CEO of Digital Matter. "This award is meaningful recognition of the engineering discipline we've spent 25 years refining, and our commitment to delivering practical, long-life solutions that perform reliably in the field." The Manta Fusion brings together the strengths of Digital Matter's proven Edge indoor/outdoor device range with the precision of traditional GNSS trackers. Its unique multi-mechanism location technology leverages full GNSS for excellent outdoor accuracy, Wi-Fi scanning for reliable indoor positioning, and cell tower fallback to maintain visibility in challenging environments. An integrated Bluetooth gateway further expands functionality, enabling the device to serve as a hub for multiple BLE tags and sensors. Engineered around ultra-efficient, low-power technology, the Manta Fusion is powered by three user-replaceable AA batteries and delivers a battery life of over 10 years, significantly reducing ownership costs and enabling true "deploy once" scalability. This longevity makes the Manta Fusion a sustainable and practical solution for industries managing large fleets or remote assets where regular maintenance is costly or impractical. Beyond location tracking, the Manta Fusion extends its value with advanced sensing, monitoring, and security capabilities. Impact detection helps organizations identify mishandling or drops, strengthen asset protection, and reduce damage during transport. Flexible configuration allows users to prioritize location technologies based on specific use cases, while BLE sensor integration provides extended visibility into temperature, movement, and other environmental conditions. Together, these capabilities deliver actionable insights that improve asset utilization, reduce losses, and optimize supply chain efficiency. Since its launch, the Manta Fusion has demonstrated significant impact across logistics, cold chain, construction, and other industries. By eliminating trade-offs between accuracy, power, and performance, it sets a new standard in IoT asset tracking and sensing. "The Manta Fusion is not just another tracking device - it's a game-changer that optimizes performance while maximizing efficiency. Tracking assets across both indoor and outdoor environments can be a challenge for organizations, especially when GPS fails," said Steve Johansson, managing director, IoT Breakthrough. "By combining multi-technology location capabilities, advanced monitoring, ultra-long battery life, and streamlined deployment in one solution, the breakthrough Manta Fusion solution sets a new benchmark for IoT sensors. We're proud to award Digital Matter with 'IoT Sensor Product of the Year!'" To learn more about the Manta Fusion, visit here.

IoT Business News
Oct 21st, 2025
Digital Matter Doubles Battery Life in IoT Asset Tracking Deployments with New Energy Saving Stack

Digital Matter doubles battery life in IoT asset tracking deployments with new Energy Saving Stack. Device Manager enhancement enables up to 2X longer device life together with 100% more location updates, unlocking better performance and lower total cost of ownership for global partners Digital Matter, a global leader in IoT hardware solutions, today announced the launch of its Energy Saving Stack (ESS), a powerful new enhancement to the company's Device Manager ecosystem that delivers up to twice the battery life together with 100% more location updates to its battery-powered asset tracking devices - without any hardware changes. By significantly reducing energy consumption in the field, ESS enables partners to extend deployments, increase data granularity, and minimize service disruptions - all while lowering total cost of ownership (TCO) and environmental impact. For IoT solution providers, it represents a practical path to higher performance, longer revenue cycles, and a more seamless end-user experience. "Energy efficiency is mission-critical in asset tracking, and our new Energy Saving Stack enhancement gives partners the power to do more - delivering up to double battery life, 100% more location updates, and faster recovery mode from the same trusted devices," said Loic Barancourt, CEO of Digital Matter. "It's a strategic upgrade that enables our partners to meet tougher contractual requirements, expand deployments with confidence, and reduce complexity across the board." A smarter way to reduce costs and extend value. Every time a battery dies in the field, it disrupts asset visibility - leading to missed shipments, idle equipment, and costly recovery efforts for partners. By extending device life and minimizing maintenance, ESS helps keep solutions in the field longer without requiring manual upkeep. That means fewer site visits, fewer support tickets, and more time generating recurring revenue. At scale, these gains compound to lower TCO and improve ROI across every deployment. For the end customer, it means fewer disruptions and a solution that they can rely on day after day, year after year. The enhancement also improves responsiveness in Recovery Mode, a feature that enables Digital Matter devices to reconnect and update location after unexpected activity, by enabling more frequent asynchronous check-ins. This gives partners faster insights in critical moments without compromising battery life. Network advancements deliver real-world efficiency gains. ESS leverages the latest advanced enhancements in 5G cellular network standards. By streamlining communication during check-ins and location updates, the enhancement significantly lowers energy use - unlocking measurable efficiency gains across long-term deployments. Activated through Device Manager, ESS is currently supported on Barra Edge devices and will soon be available on Digital Matter's Edge, Fusion, and Core device range. "ESS is part of a bigger effort to continuously evolve our platform - not just with new products, but by making the ones our partners already use even more powerful," concluded Barancourt. "This is the latest step in our commitment to continuously strengthen the performance, reliability, and value of every solution we deliver." For more information on Digital Matter, visit www.digitalmatter.com.

IoT Business News
Oct 15th, 2025
Digital Matter's Hawk IoT Data Logger Named 2025 Australian Good Design Award Gold Winner for Engineering Excellence

Digital Matter's Hawk IoT Data Logger named 2025 australian Good Design Award gold winner for engineering excellence. Date: October 15, 2025 The recognition highlights the company's commitment to flexible, sustainable, and high-performance IoT hardware innovation. Digital Matter, a global leader in IoT hardware solutions, today announced that its Hawk IoT datalogger has won gold for engineering design at the 2025 australian Good Design Awards. The accolade highlights Digital Matter's ongoing commitment to design and engineering excellence - delivering powerful IoT hardware solutions that help industries worldwide connect and protect the assets that matter. This year's Good Design Awards centered around the theme "Design for Better," celebrating projects that drive positive change for people, planet, and prosperity. The Hawk was recognised as a standout example of engineering design, with its rugged IP68- and IK-rated build quality ensuring reliable performance even in the harshest conditions. "Winning a Good Design Award is incredible recognition of the innovation and dedication that defines Digital Matter," said Loic Barancourt, CEO of Digital Matter. "The Hawk embodies our vision of delivering hardware that is flexible, reliable, and sustainable. It enables our partners and their customers to solve real-world challenges - from conserving water and improving crop yields, to monitoring utilities and supporting conservation - all with the durability needed to thrive in the harshest environments." The Hawk was developed to address a longstanding challenge in remote monitoring: how to balance flexibility, power efficiency, and cost in a single device. Millions of remote sensors exist worldwide, each with unique power and communication requirements. The Hawk addresses this through a modular design built around swappable I/O Cards, allowing customers to customise compatibility for their specific sensors without redesigning the core device. This architecture enables seamless integration with a wide range of sensors - from soil moisture probes and pressure sensors to ultrasonic range sensors and weather stations - while remaining highly competitive by leveraging Digital Matter's 25 years of design expertise and the scale achieved through producing large volumes of battery-powered trackers each year. Already deployed across diverse applications, the Hawk is proving its ability to improve ROI and support sustainability. In agriculture, farmers are using the Hawk to optimise irrigation, conserve water, and improve yields through soil moisture monitoring. Utilities are relying on it for remote water meter readings and to detect leaks in sewers and drains before they become costly failures. Conservation organizations are applying the device to non-invasively monitor ecosystems and wildlife, whether tracking beehive health or water quality in river systems. Additionally, the Hawk can even function as a Bluetooth Gateway, delivering real-time visibility of small assets like tools and equipment. "The Digital Matter Hawk is a robust and modular IoT data logger and sensor hub. Its purpose is to provide a flexible and unique approach to remote monitoring, enabling users to connect, protect, and gain visibility over their critical assets and environmental conditions. Really clever product and a brilliant showcase of what good design can bring to a product like this. Well done," said The Good Design Awards Jury. The 2025 Good Design Awards Ceremony will take place on Friday, October 17, 2025, at the International Convention Centre (ICC) Sydney. To learn more about Hawk Pro Data Logger, visit here.

Digital Matter
Apr 7th, 2025
Digital Matter Welcomes Loic Barancourt as New CEO

Digital Matter is pleased to welcome Loic Barancourt as the new CEO of Digital Matter!

PLEZi Nutrition
Mar 18th, 2025
Navigating Indoor Spaces with Precision: The Power of Digital Matter's Indoor Tracker

To address the specific challenges of tracking assets within indoor environments, Digital Matter, a leader in the field of asset tracking solutions, has introduced an innovative Indoor Tracker.

INACTIVE