Full-Time
Manager – Social Media
CleverTap
501-1,000 employees
Customer engagement and data analytics platform
No salary listed
Senior
Mumbai, Maharashtra, India
Hybrid
- 6–8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Excellent written and verbal communication skills in English.
- Proven ability to manage social platforms and drive organic follower growth.
- Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager.
- Skilled in building and engaging active online communities.
- Results-driven with experience generating demo requests or pipeline via social.
- Creative thinker with a strong eye for compelling content.
- Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth.
- Highly organised, with strong project management and collaboration skills.
- Team player who embraces feedback and values diverse perspectives.
- Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles.
- Plan and optimize campaigns to maintain a consistent brand voice and drive engagement.
- Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups.
- Create and collaborate on high-impact B2B content with writers, designers, and agencies.
- Write and refine social copy, visuals, and video content for brand alignment and platform fit.
- Lead influencer and thought leader partnerships to amplify reach and credibility.
- Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions.
- Test CTAs, formats, and content types to maximize performance; track and report key outcomes.
- Work cross-functionally to align social efforts with larger marketing campaigns and product launches.
- Stay current on trends, platform updates, and industry news to keep content relevant and engaging.
- Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively.
- Set KPIs, analyze performance, and optimize based on data insights.
- Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually.
- Expand to secondary channels like YouTube and Reddit once LinkedIn success is established.
- Experience in high-growth startups or managing global social media presence.
- Knowledge of digital marketing channels including paid social, SEO, email, and event marketing.
- Exposure to influencer programs or brand ambassador initiatives.
- Familiarity with secondary platforms like YouTube and Reddit.
- MBA or advanced degree in Marketing or Communications.
CleverTap offers a customer engagement platform that helps businesses analyze customer data and personalize experiences. The platform segments customers based on various factors, allowing real-time strategy optimization and campaign orchestration across multiple channels. Unlike competitors, CleverTap focuses on a subscription model and serves diverse industries such as e-commerce, gaming, and financial services. The company's goal is to help businesses build customer loyalty and maximize lifetime value.
Company Size
501-1,000
Company Stage
Series D
Total Funding
$175.6M
Headquarters
Mountain View, California
Founded
2013
Simplify's Take
What believers are saying
- CleverTap's acquisition of rehook.ai enhances its AI-driven promotions and customer retention capabilities.
- The partnership with Deloitte integrates MarTech solutions with digital strategy expertise for better personalization.
- CleverTap's collaboration with upGrad offers deep learning programs, enhancing AI and analytics skills.
What critics are saying
- Emerging platforms offering similar features at lower costs could impact CleverTap's market share.
- Integration challenges from the rehook.ai acquisition may temporarily disrupt service quality.
- Economic downturns could risk CleverTap's subscription-based revenue if marketing budgets are cut.
What makes CleverTap unique
- CleverTap offers a unique all-in-one engagement platform for personalized customer experiences.
- The platform's AI capabilities provide insightful, empathetic, and prescriptive intelligence for businesses.
- CleverTap's TesseractDB™ is the world's first purpose-built database for customer engagement.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 1%" CleverTap's recently launched measurement dashboard - Real Impact, helps brands measure the long term consolidated impact of their marketing campaigns.
CleverTap has acquired rehook.ai, a Y Combinator-backed startup specializing in promotions automation. This acquisition enhances CleverTap's customer retention suite by integrating analytics, engagement, and promotions. With rehook.ai, brands can better manage and optimize promotional campaigns, improving conversions and user retention. The addition of real-time promotional data allows for timely, context-based offers, strengthening customer relationships.
CleverTap acquires rehook.ai to strengthen ai-driven promotions and customer retention capabilities.
CleverTap, the all-in-one customer engagement platform, has partnered with Infobip, a global leader in cloud communications, to introduce Rich Communication Services (RCS) messaging.
CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise, allowing businesses to enhance personalisation, automate marketing workflows and optimise engagement touchpoints.