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DICE strikes ticketing deal for two London venues. The deal with venue operator Broadwick will see DICE as primary ticketing partner to 26 Leake Street and White City's Exhibition News By Ciaran Donnelly | 23 July 2026 Ticketing company DICE has announced a "significant expansion" to its London venue network through a new partnership with venue operator Broadwick Group. DICE will now become the primary ticketer for Broadwick venues 26 Leake Street in Central London and Exhibition in White City, West London. The 1,150-capacity Leake Street site is an industrial venue specialising in electronic music, set amidst railway arches and Waterloo's famous graffiti tunnel, while Exhibition is a multi-floor space capable of hosting live music with a 2,800-capacity configuration, as well as exhibition events. With both venues already live on DICE's platform for two months, the firms said they have generated nearly 100,000 event views and over 4,000 waitlist sign-ups. The partnership supplements a previous deal between the two companies which sees Dice provide primary ticketing services for Broadwick's New York venues, including the Brooklyn Storehouse. "Broadwick venues are built to work seven days a week, and that only happens if getting through the door is as good as what's happening inside," said Simeon Aldred, Broadwick Group's director of strategy. "This partnership reflects our deep commitment to the UK music scene" "DICE has backed our venues across London and New York, and we're looking forward to building on that with 26 Leake Street and Exhibition White City," he added. "This partnership reflects our deep commitment to the UK music scene and to the operators pushing it forward," says Sophie Doherty, senior director of music partnerships at DICE. "Broadwick has built some of the most exciting venues in the country, and together we'll give fans more access to the diverse spaces that are shaping live music right now." In June 2025, tech platform Fever announced it was acquiring DICE with the intention of building the "world's leading independent live entertainment tech platform" while maintaining separate brands. The plan aimed to give DICE access to Fever's audience, which spans over 50 countries. Broadwick Group is also the operator of London venues including Printworks, Drumsheds, and Magazine, with a total UK portfolio of 23 performance spaces. Last year, the company announced it had secured a £20 million (€22.8m) investment from Lloyds Banking Group to support its expansion, and in 2024 it launched its Broadwick Live initiative, which aims to foster developing artists in the electronic music scene. Get more stories like this in your inbox by signing up for IQ Index, IQ's free email digest of essential live music industry news.

DICE announces Broadwick Group partnership with new venue signings in London. July 2026, London DICE, the fan-first ticketing platform, has announced a partnership with Broadwick Group, one of the UK's most influential venue operators, in a deal that marks a significant expansion of DICE's London network and a new era for the company's presence in the capital. The partnership will see DICE become the primary ticketing partner for two Broadwick venues: 26 Leake Street and Exhibition White City, programmed by Communion One. It's a signing that reflects DICE's strategy of growing its footprint alongside the operators shaping the future of UK live music, and few operators have shaped this as Broadwick Group has. Over the past decade, Broadwick Group has become synonymous with ambitious, design-led spaces that have redefined what a modern music venue can be. Its reputation for creating destination venues has made it a driving force in the city's cultural landscape, drawing artists, promoters and fans to some of London's most talked-about spaces. Partnering with Broadwick Group places DICE at the centre of that momentum. 26 Leake Street Set within the iconic South Bank, 26 Leake Street is a bold industrial venue carved from one of London's most infamous graffiti tunnels, with a capacity of 1150. Spanning over 895 square metres across three interconnected Victorian arches, the space combines raw character with refined capability for brand experiences, exhibitions and music-led events. Exhibition White City Impeccably restored from the bones of a Victorian engine house in West London, Exhibition White City is a hybrid events space blending industrial heritage and ultramodern design. With a music capacity of up to 2,800, it sits in the heart of the White City Westfield development, a collaborative project between Unibail-Rodamco-Westfield and Broadwick Group. Both venues are live and on-sale through DICE's platform. Since launching two months ago, they have generated nearly 100,000 event views and over 4,000 waitlist sign-ups, reflecting strong early demand in their opening months. For Broadwick Group, the partnership brings DICE's fan-first approach to its audiences: upfront, all-in pricing, personalised gig recommendations and market-leading anti-touting technology that protects fans and keeps tickets in the hands of real fans. It's a combination designed to deepen the connection between Broadwick's venues and the people who fill them. "Broadwick venues are built to work seven days a week, and that only happens if getting through the door is as good as what's happening inside," says Simeon Aldred, Director of Strategy, Broadwick Group. "DICE has backed our venues across London and New York, and we're looking forward to building on that with 26 Leake Street and Exhibition White City." "This partnership reflects our deep commitment to the UK music scene and to the operators pushing it forward," says Sophie Doherty, Senior Director of Music Partnerships, DICE. "Broadwick has built some of the most exciting venues in the country, and together we'll give fans more access to the diverse spaces that are shaping live music right now." About DICE Founded in 2014, DICE has transformed how fans discover and buy tickets to live events around the world. The mobile-first app was designed to provide upfront all-in pricing and personalised event recommendations, prioritising the fan experience and anti-touting technology. Learn more at dice.fm. About Broadwick Group At the heart of Broadwick is a founding belief in the power of live, to inspire, connect and create lasting impact through music, culture and space. Through its portfolio of businesses - Spaces, Live, Development and Partnerships - Broadwick designs, builds and operates some of the world's most exciting venue and entertainment brands. Broadwick is a London-based owner, operator and curator of cultural and commercial spaces, creating distinctive destinations that bring together music, arts, hospitality, retail and workspace. Its portfolio spans some of the capital's most recognised locations and major mixed-use developments, including Drumsheds, Magazine London, Exhibition White City, Landing Forty Two, Control Room A, OXO2, Troxy, 26 Leake Street, Banking Hall and more. Across the portfolio, Broadwick hosts more than 2,500 events annually, generating in excess of £100 million in revenue and employing over 210 people, while shaping places designed to evolve with the city and the communities they serve.