Full-Time
Business Development Senior Director
CX Partnerships
Updated on 8/11/2026
Kantar
10,001+ employees
Data, insights, and consulting for brands
No salary listed
London, UK
Hybrid
Hybrid role with time spent collaborating in the London office and with clients.
 Business & Strategy (1) |
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- A proven track record of winning large, complex technology or consulting-led deals, including competitive wins.
- A strong understanding of the technology ecosystem, including platforms, insight, analytics, and consulting.
- Confidence engaging and influencing senior client stakeholders, including C-suite leaders.
- A disciplined, commercial approach to pipeline management and opportunity qualification.
- Lead new-business hunting across the United Kingdom for the Customer Experience practice, opening doors and winning large, complex Customer Experience programmes.
- Create and execute competitive displacement strategies, targeting accounts held by competitors and positioning Kantar as the partner of choice.
- Build trusted relationships with senior client stakeholders, including Customer Experience, Marketing, Digital, and Operations leaders.
- Shape and lead high-value Customer Experience opportunities end-to-end, from discovery through negotiation and close.
- Work closely with Qualtrics and Medallia to develop joint go-to-market activity and win shared client opportunities.
Kantar helps businesses understand and grow their brands through data, insights, and consulting. It offers a wide range of services from brand strategy and innovation to customer experience and media effectiveness, using a mix of advanced analytics, proprietary platforms, and human expertise to generate deep, actionable consumer insights. The core idea is to combine historical data with real-time analytics to predict trends and shape future strategies, including identifying effective advertising and optimizing marketing ROI. The company differentiates itself with its global reach and local market relevance, its long track record of data and frameworks for brand growth, and its ability to blend technology with expert guidance. Its goal is to enable clients to make informed decisions, drive growth, and stay ahead in a competitive consumer landscape.
Company Size
10,001+
Company Stage
Acquired
Total Funding
$3.1B
Headquarters
London, United Kingdom
Founded
2010
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See people who can refer or advise you
Simplify's Take
What believers are saying
- Kantar's Q1 2026 EBITDA rose 0.4% to $115 million despite revenue decline.
- North America grew 6% at Numerator and 7% at Kantar in Q1 2026.
- Kantar's 2026 Marketing Trends and BrandZ reports keep winning client attention and pipeline.
What critics are saying
- Kantar's Q1 2026 gross revenue fell 2.7% to $616 million, pressuring execution.
- The company is finalizing separation from Numerator by June 2026, risking customer disruption.
- Bain Capital's ownership and debt refinancing force savings plans, headcount cuts, and weaker autonomy.
What makes Kantar unique
- Kantar's 500-plus qualitative practitioners across 60 countries power Kantar Converser, launched March 2026.
- Kantar combines brand, media, and advisory data with proprietary BrandZ and EvaluateExplorer tools.
- Paul Zwillenberg's 2026 leadership shift moves Kantar toward AI-native growth consulting.
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Benefits
Flexible Work Hours
Hybrid Work Options
Mental Health Support
Paid Sick Leave
Paid Holidays
Growth & Insights and Company News
6 month growth
↓ -11%1 year growth
↓ -11%2 year growth
↓ -11%Kantar strengthens Brand intelligence offer. 03 August 2026 Kantar, the world's leading brand intelligence company, announces today that Adhil Patel has joined as Senior Director, Marketing Science. This is the first strategic addition to the Brand team Dan Colton has been building since joining as Global Managing Director, Brand in April. The move reflects Kantar's view that brand leadership requires a new kind of intelligence as AI reshapes how people discover and choose what to buy. Colton, who joined from Sky Bet and previously sat on ITV's management board, is building a team designed to connect human behaviour, predictive brand science and AI. Patel will oversee Kantar's brand equity IP, including its Meaningful, Different and Salient (MDS) framework, and shaping its evolution for the AI era. Patel, who previously spent 22 years with the business, returns to Kantar from MDI (Mobile Digital Insights) where he currently serves as Africa Director of Research. Based in Cape Town, he starts the new role on 3 August. Dan Colton, Global Managing Director, Brand at Kantar, said: "Since I joined in April, my focus has been on building a team with the depth and ambition this moment demands. Adhil is the clearest example of that: few people understand our IP as well as he does, or have thought harder about what it means for the AI era. As people and machines increasingly shape how brands are discovered and chosen, that's exactly the combination of rigour and fresh thinking our clients need." Adhil Patel added: "Kantar has always stood apart because of the strength of its IP and the scale at which it can apply that thinking. I'm coming back to a business I know and love, and to a team Dan is building with real ambition. This is an exciting moment to evolve the industry, given how AI is reshaping how equity is built and as marketers seek clear evidence for turning intelligence into stronger growth." Kantar's Brand team is supported by a growing pipeline of its newest offers: * Kantar BrandDigital AI signals goes beyond simple LLM visibility metrics, diagnosing where AI recommendations reinforce or erode Meaningful, Different and Salient brand equity and what to do about it. * Kantar Live has brought quantitative scale to qualitative group discussions, helping brands including Dove International and Reckitt explore and refine ideas across innovation and brand research. * Kantar Converser allows brands to learn from AI-moderated, one-to-one conversations that capture richer context and nuance for faster, deeper human understanding.
Introducing the Wordsmith Privacy Office. Privacy work rarely arrives neatly packaged. There are records of processing to maintain, DPIAs to complete and DSARs that have a habit of landing late on a Friday. Today, Wordsmith is launching the Privacy Office: a collection of tools and agents designed specifically for privacy and compliance teams. It brings together the solutions and agents Wordsmith AI Ltd has been building at Wordsmith, from multi document redaction to DSAR management and data breach handling. Each one built by Wordsmith AI Ltd, to help you meet your privacy obligations. The Privacy Office has been shaped by teams at Trustpilot, Remote and Kantar, which have spent the past several months building and testing privacy workflows in Wordsmith. At Trustpilot, Wordsmith is embedded across the legal teams within the Trust function, including for several privacy related applications. "From an intake form that triages and answers queries from the wider business, to Slack integrations that let commercial teams self-serve against due diligence questionnaires, we've saved upwards of 50% of our time in some cases, improved the quality and consistency of our output, and empowered our colleagues to focus on higher value work." Andrew Farquhar, VP of Legal, Privacy & AI and DPO, Trustpilot At Remote, the data protection team is using Wordsmith across several privacy workflows: "The data protection team uses Wordsmith to answer internal privacy queries directly in Slack, drawing on their own FAQ knowledge base so the team reviews and adapts rather than starting from scratch. Their LIAs, DPIAs and Transfer Impact Assessments now come together as structured first drafts, with a human reviewing before anything is finalised. Next, they're looking at using Wordsmith to extract data categories, purposes and retention terms from vendor DPAs at the contracting stage, keeping their ROPA live rather than reviewing it periodically." Yancho Yanchev, Managing Legal Counsel, Remote And at Kantar, Wordsmith runs the governance process itself: "A custom Skill drafts every governance document to the same standard, so consistency and audit-readiness are baked in from the first draft, not bolted on later. Our horizon-scanning Agent watches regulatory developments and links them straight back to the specific documents they affect. Wordsmith is quietly turning our governance framework into a system that mostly looks after itself." Viviane Rabe von Pappenheim, Senior Legal Counsel, Kantar The Privacy Office is launching today, Over the coming months, Wordsmith will add more ready to use privacy workflows to the product. If you're a Wordsmith customer looking to build new privacy workflows, get in touch with its Head of Privacy, Ben Martin, who's built tools for ROPAs, DPIAs and DSARs that customers are already using. FEATURE SECTION BOOK A DEMO Ready to transform your legal department? See how the world's leading legal teams are building the future of in-house legal.
You don't need to pay to claim: UK financial conduct authority launches nationwide car finance campaign. Date 27/07/2026 Millions of car finance customers who may be owed compensation can get help making a complaint for free, as the FCA launches a national advertising campaign. Research by the FCA found that 27% of car finance customers lack confidence to make a complaint without using a claims management company (CMC) or law firm, despite free tools from the FCA being available. Sheree Howard, executive director at the FCA, said: 'Many people who may be owed compensation aren't sure where to start or don't realise they don't have to pay someone to make a complaint. Its free tools are there to help people feel claim confident - so they can get any money owed back without it costing them a penny.' Many car finance customers are already acting - 59% have made or are considering a claim - but a significant group (23%) say they are unsure of their options. The campaign - running across TV, radio, print, billboards and social media until 6 September - directs people to a free template complaint letter on the FCA website. More than 80% of those surveyed said this would make them more confident complaining directly to their lender. Background. * See the TV advertLink is external. * The FCA used Kantar to survey 1,000 motor finance customers online between 25 and 28 June 2026: UK adults aged 18+ who currently hold, or have held, a motor finance arrangement in their own name or jointly. * The FCA has launched a £2m advertising campaign to help people concerned about their car finance feel confident making a complaint. * More information for consumers can be found on the FCA website. * The campaign runs from 27 July to 6 September 2026. * Advertising will reach audiences across the country through video on demand platforms (expected to be seen almost 11 million times), alongside 2,180 outdoor placements, national radio stations, print titles with a combined circulation of nearly 3 million, and social media channels including Facebook, Instagram and TikTok. * In March, the FCA launched a redress scheme, with consumers expected to be compensated £7.5bn. The scheme is currently partially suspended due to legal challenges. The FCA plans to defend it robustly.
New LDC report Produced in partnership with the W. P. Carey School of Business at Arizona State University finds U.S. Latinos are driving the third largest consumer cohort in the world. The report finds that the U.S. Latino economy continues to outperform the broader U.S. economy across several key economic indicators. At $4.4 trillion in GDP, the U.S. Latino economy, if measured independently, would rank as the world's fourth largest, above Germany and India, and it is also the fastest-growing among the world's largest economies. LOS ANGELES-(BUSINESS WIRE)-The Latino Donor Collaborative (LDC) today released The 2026 LDC U.S. Latino Economic Impact Report: Part One, revealing that U.S. Latinos generated 28.2% of all U.S. economic growth in 2024 despite representing approximately 20% of the population. They continue to outpace national growth across income, entrepreneurship, and consumer spending. The report's findings will be featured today on CNBC's Squawk Box, where Sol Trujillo, Chairman and Co-Founder of the LDC, will discuss what the data means for investors and policymakers assessing where U.S. economic growth is headed. Additionally, U.S. Latinos generated $3.4 trillion in Gross Domestic Income in 2024, an 8% increase over the previous year, while household consumption reached $2.8 trillion, the third largest consumer cohort in the world, larger than that of Germany and India. Since 2019, inflation-adjusted Latino household consumption has grown nearly three times faster than that of non-Latino households. These gains are supported by long-term demographic and economic fundamentals. The report finds that the U.S. Latino population is younger than the nation, concentrated in prime working years, and creating businesses at more than 2.5 times the national rate. Latino-owned employer businesses now number 5.7 million, while rising homeownership and household formation continue to expand the community's economic footprint across nearly every sector of the economy. While California's Latino economy surpassed $1.1 trillion in 2024 and Texas reached $820 billion, Latino communities are also reshaping state economies across the country, including in states such as North Carolina and Missouri, where Latino population growth is expanding local workforces, businesses, and consumer markets. The report also highlights the economic contributions of U.S. Latinos of Mexican descent, who account for 57% of the U.S. Latino population and generate $2.3 trillion in economic output. Their contributions underscore the central role they play within the broader U.S. Latino economy and in driving economic growth across the United States. "Latino household consumption is expanding at nearly three times the pace of the rest of the U.S. consumer base. Any company, investor, or policymaker assessing where demand will come from over the next decade has the answer in front of them," said Sol Trujillo, Chairman and Co-Founder of the Latino Donor Collaborative. "The conversation about U.S. Latinos has focused on demographics for far too long," said Ana Valdez, President and CEO of the Latino Donor Collaborative. "This report demonstrates that the real story is economic performance. U.S. Latinos are earning more, creating more businesses, buying more homes, strengthening our workforce, and driving consumer demand at a pace that is reshaping the American economy. Businesses that recognize these trends and plan for the economy taking shape today will be better positioned to compete in the years ahead." Produced in partnership with the W. P. Carey School of Business at Arizona State University, The 2026 LDC U.S. Latino Economic Impact Report: Part One reinforces a central conclusion: understanding the future of the American economy requires understanding the expanding role of U.S. Latinos within it. About the Latino Donor Collaborative More News From Latino Donor Collaborative LOS ANGELES-( BUSINESS WIRE )-Today, the Latino Donor Collaborative (LDC), a nonprofit organization and think tank, in partnership with Kantar, the world's leading brand intelligence company, together with client partners TelevisaUnivision, Victoria's Secret, Hispanics in Philanthropy (HIP), and We Are ALX (Amplify Latino Excellence) release Data Beyond Demographics: U.S. Latinas' Economic Power, Influence, and Growth, a comprehensive new study that documents how 34 million U.S. Latinas are resh... LOS ANGELES-( BUSINESS WIRE )-The Latino Donor Collaborative (LDC) today released its 2025 LDC U.S. Latinos in Media Report(TM): Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry(TM). The data highlights a widening chasm between where Latinos consume English-language content and how they are represented on and off screen in the industry. The analysis connects audience behavior directly to company-level financial performance, providing entertainment executives with cle... NEW YORK-( BUSINESS WIRE )-The Latino Donor Collaborative (LDC) hosted an extraordinary evening of artistry, leadership, and cultural impact at its annual Latina Legacy Dinner on December 2, presented with the generous support of Wells Fargo. Held at Peak Restaurant on the 101st floor of Hudson Yards, the celebration brought together business leaders, creators, philanthropists, and industry changemakers to honor the transformative power of Latino storytelling and leadership. The event paid trib...
Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... Kantar promotes for c-suite people role. July 13 2026 Kantar has promoted longtime employee Imma Bardés to Chief People Officer, EMEA & Corporate Functions. Bardés (pictured) joined the Worldpanel division (now part of Numerator) in 2000 as People Development Director, then served as Regional HR Director for Spain and Portugal from 2008 and for APAC for three years from 2013. For the last decade she has worked for Kantar more broadly, in SE Asia, Southern Europe and since 2023 globally, most of that time as Global People Director Product, Technology and Transformation. Quoted on www.hrtoday.in, the firm says Bardés has played a pivotal role in shaping its people agenda across Europe and Asia-Pacific, while driving organizational capability in an increasingly AI-enabled world of work. The company has placed strong emphasis on leaders who combine people skills with understanding of AI, and its global HR leader Andy Doyle is now officially its Chief People and Agent Officer. In a post on LinkedIn, Bardés says a key priority in her new role will be 'supporting the adoption of AI and agents, enabling us to build more efficient, innovative and highly skilled teams while enhancing the employee experience.' Web site: www.kantar.com. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...