INACTIVE
Full-Time
Marketing Manager UKI
Cloud integration software company
Data & Analytics
AI & Machine Learning
Junior, Mid, Senior
Remote
Required Skills
Sales
Salesforce
Marketing
Requirements
- Bachelor's degree in Marketing, Business or related field
- 3-5 years B2B SaaS marketing experience selling into a technical audience
- Hands-On Experience with Salesforce and Marketo
- Ability to work on multiple, simultaneous marketing programs
- Ability to travel as needed
- Experience in B2B enterprise software marketing selling into a technical audience
- Native in English
- Self-starter with the ability to drive projects from inception to completion
- Exceptional attention to detail and follow-through
- Excellent interpersonal skills, high energy, and enthusiasm, team-oriented, strong cross-group collaborator
- Excellent copywriting and presentation skills
- Ability to manage projects with tight resources and budget
- Structured, logical thinker, even when working in a fast-paced environment under tight timeframes
Responsibilities
- Partner closely with Marketing and Sales Leaders to create effective demand generation programs and campaigns across various channels that increase, develop and accelerate sales pipeline
- Work closely with our SDR team to create awareness, engagement, and follow up campaigns
- Lead, develop, and create end-to-end regional campaigns from webinars, ABM to direct mail to support regional quarterly sales pipeline and revenue goals
- Partner with our US-based marketing to develop and execute an integrated marketing plan across all channels--including email, digital, paid industry programs, direct mail, webinars, and more within the AEs territories
- Be responsible for the creation of campaign promotion content, such as copywriting for landing pages, email promotions, banner ads, case studies, presentations etc
- Be responsible for identifying resources to localize marketing communications, product materials, and digital assets
- Work with our Customer Success teams to drive expansion and customer retention
- Drive our Field Events programme from concept and planning, through to execution, managing logistics, vendors, speakers, digital campaigns, presentations, and post-event follow up
- Forecast, measure and analyze campaign and event results in detail, draw insights and make data-based adjustments
Workato's mission is to enable companies to tap into the growth mindset and transform their organization with Workato. Wrokato is moved by innovation — a passion to create the best possible way and the drive to continue to make it better.
Company Stage
Series E
Total Funding
$421.2M
Headquarters
Mountain View, California
Founded
2013
Growth & Insights
Headcount
6 month growth
↑ 8%1 year growth
↑ 12%2 year growth
↑ 7%Benefits
Flexible working arrangements
EAP
Health insurance
Stock options
Professional development
PTO
Company events & recreation time
INACTIVE