Audience Editor

Audience Editor

Location: MailOnline Headquarters – London
Position: Permanent 

Main Responsibilities:

• Source stories that will generate page views for the MailOnline website and its massive off-platform audience
• Analyse metrics and data related to audience engagement, traffic, and social media to identify trends and opportunities for growth
• Develop and execute strategies to increase audience engagement, focusing on social media, Google Search & Google Discover.
• Collaborate with editorial teams to ensure content is tailored to the target audience and optimised for engagement
• Coordinate planning for the daily schedule and future events, in order to identify, attract and retain quality audiences.
• Identify and track audience interests and preferences to inform content development and distribution strategies
• Stay up to date with industry trends and best practices related to audience engagement and social media 

Requirements:

• Bachelor's degree in journalism, communications, marketing, or a related field
• Experience in audience development, social media, or a related field
• Strong analytical skills, with experience using data to inform strategies and decisions
• Excellent communication and collaboration skills, with the ability to work effectively with multiple teams and stakeholders.
• Ability to identify, vet, and create compelling original and viral stories, local and global, that will be shared on MailOnline's channels
• Sharp writer who can write punchy headlines and captions - and with a good eye for engaging imagery 
• Familiarity with social media platforms and best practices for engagement
• Knowledge of SEO and content optimization best practices
• Creative problem-solving skills and a willingness to experiment and try new strategies

About dmg media

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.

Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.

The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.

www.dmgmedia.co.uk

*GA Sept 2024

**Dec 2023 - Nov 2024 inclusive

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.