Performance Planning & Optimisation Associate Director

About Us 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

Position Summary: 

The Performance Planning & Optimisation Associate Director is part of the Performance Planning & Optimisation team, reporting to the Performance Director. The Associate Performance Director is responsible for developing and executing digital marketing strategies that align with client objectives. This role involves planning and overseeing campaigns across various digital channels, analyzing key performance indicators, and using data-driven insights to optimize and improve campaign efficiency. The AD works with the Manager to optimize budgets, communicates regularly with clients, and collaborates with cross-functional teams to ensure a cohesive approach.  

Staying informed about industry trends and emerging technologies is crucial, and the Director provides comprehensive reports to clients, highlighting key metrics and offering recommendations for future campaigns. The role is integral to driving the success of digital marketing efforts through strategic planning, continuous optimization, and effective communication. 

Hard Skills 

• Media Buying Expertise: Has shown consistency in demonstrating a strong understanding of media buying strategies, including programmatic advertising, paid search, and social media advertising and has examples to highlight - delivering cross channel plans. 
• Data Analysis: Demonstrates proficiency in data analysis tools and platforms, consistently deriving insights from campaign data contributing to all Quarterly PCAs. Works with Craft teams to understand maximum investment levels and point of diminishing returns by Craft to inform planning and optimisation. 
• Budget Management: Demonstrates competence in consistently managing campaign budgets cross channel effectively to achieve desired ROIs demonstrated in better than or same as benchmarked campaign performance throughout the year. 
• Ad Tech Knowledge: Keeps consistently updated on the latest ad tech trends and tools - Produced a POV or presented on a specific topic on Perf Planning Monthly Meetings. 
• Client Management: Consistently develops strong client relationships and ensures campaigns consistently meet or exceed client objectives demonstrated in ongoing client calls. 

Soft Skills 

• Communication: Consistently communicates effectively with team members, clients, and external partners. Has coordinated delivery of media plan responses, QBRs and other workstreams 
• Leadership: Displays emerging leadership qualities by consistently assisting in team coordination and mentoring junior team members. 
• Adaptability: Demonstrates adaptability to changes in the digital advertising landscape, consistently implementing new strategies accordingly - proactively looking for solutions to cookieless challenges - pushing for CAPI implementation etc 

Regular Tasks 

• Campaign Execution: Consistently oversees campaign setup and execution, ensuring alignment with the client's objectives. - This can range from Adops to Finance 
• Performance Analysis:Analyzes campaign performance data consistently, making data-driven recommendations for cross channel optimizations finding ways to improve campaign results - showed in budget shifts / channel $ shift implementations 
• Client Reporting: Creates client reports consistently with clear insights and recommendations. - Developing or improving upon cross channel reporting templates - either on Excel or working with Analytics & Channel teams. 
• Team Collaboration: Collaborates consistently with the team to ensure efficient execution of tasks. - Either is capable of mantaining an Asana board - Excel based project plan and can work with CS - Strategy - Media teams to ensure completion of tasks in timely manner. 
• Client Meetings: Actively participates in client meetings, regularly discussing campaign performance and strategies, communicating clearly to clients, demonstrated in positive client feedback 

Desired Skills & Responsibilities: 

• Proven performance and digital media experience, incl. campaign execution and reporting. 
• Ability to drive projects from conception to completion; project management experience essential. 
• Experience in a global role and market coordination. 
• Strong PPC, Paid Social & Programmatic Knowledge encouraged 
• Strong Microsoft Excel (Pivot tables, advanced formulas, formatting) and PowerPoint experience. 
• Analytical mindset and a natural affinity and competence for handling figures and data. 

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal-opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

THE PERKS 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:  

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year  
• Free breakfast and free lunch  
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)   
• Retail discounts 
• Electric vehicle salary sacrifice car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest-free season ticket loan  
• Paid time off for Volunteering  
• Group Income Protection  
• Life Assurance  
• Private Medical Insurance or Health Cash Plan (dependent on level)  
• Group Personal Pension Plan with matched contributions from 3-6%  
• Generous Parental Leave & Pay   
• Independent mortgage advice  
• Financial education  
• Employee Assistance Programme  
• Free eye tests  
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!