B2B Marketing Director

Job Description:

About the Role

We’re looking for an experienced B2B Marketing Director to lead demand generation, lead nurturing, and sales enablement within a key OPIS market segment. You’ll build and execute full-funnel marketing strategies that attract, engage, and convert enterprise clients across the energy, chemical, and environmental commodities sectors.

This role requires a marketer who thrives in complex B2B environments — someone who understands long sales cycles, strategic account targeting, and how to align marketing activity directly with commercial growth.

You’ll collaborate with specialists across content, email, social media, events, digital marketing, SEO/SEM, PR, and design to generate a measurable pipeline of qualified leads and event registrations. You’ll report to the VP of Marketing and work closely with Sales and Product leaders to drive revenue growth.

About the Marketing Team

Our global marketing team drives growth across Dow Jones’s enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire, and Axxis. We focus on integrated, data-driven marketing strategies that increase awareness, generate qualified leads, and strengthen customer relationships within the energy and chemicals industries.

You Will

• Develop and own the B2B marketing strategy and annual plans for your market segment, with measurable KPIs tied to pipeline, conversion, and revenue outcomes.

• Define buyer personas, journeys, and segmentation to target decision-makers and influencers across enterprise accounts.

• Design and execute multi-channel campaigns (email, digital, social, events, and content marketing) that drive qualified leads through the funnel.

• Partner with Sales to build and optimise account-based marketing (ABM) programs that align with growth priorities.

• Lead the promotion of OPIS conferences, webinars, and trade shows, ensuring effective positioning and engagement.

• Collaborate with the content and creative teams to ensure consistent brand storytelling and compelling value propositions.

• Manage and optimise lead nurture programs and conversion paths, including landing pages and marketing automation workflows.

• Analyse marketing performance data to identify insights, refine strategies, and demonstrate ROI.

• Act as the primary marketing liaison for your segment, strengthening collaboration with Sales, Product, and Editorial teams.

• Champion innovation and experimentation in marketing tactics to expand reach and accelerate lead generation.

You Have

• 12+ years of progressive B2B marketing experience, with proven success driving demand generation and lead conversion in enterprise environments.

• Deep understanding of B2B sales cycles, marketing automation, and how to influence pipeline and revenue.

• Experience in or exposure to the energy, chemical, or environmental commodities sectors (experience in the Middle East or African markets is a plus).

• Proficiency in marketing automation and CRM platforms (HubSpot, Eloqua, Salesforce, or NetSuite preferred).

• Experience leading campaigns that combine digital, content, events, and account-based marketing.

• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

• Excellent communication and storytelling skills with the ability to simplify complex topics for varied audiences.

• Collaborative and proactive mindset, with experience influencing stakeholders across global and cross-functional teams.

• A degree in Marketing, Communications, or related field, or equivalent experience.

Why Dow Jones and OPIS

At Dow Jones, we value curiosity, innovation, and integrity. You’ll join a global team that empowers industry decision-makers with trusted data and insights, while offering an inclusive and dynamic workplace where your ideas can make a lasting impact.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - OPIS

Job Category:

Marketing & Product Management

Union Status:

Non-Union role