Public Relations Vice President
Health Practice
Posted on 8/29/2023

51-200 employees

Modern communications agency designed for companies
New Haven, CT, USA
Experience Level
Desired Skills
Growth & Marketing
  • Minimum 10 years experience in communications, ideally both agency and in-house
  • Extensive experience leading strategic communication strategies within the healthcare, medtech, health systems, pharma, and/or life sciences fields
  • Strong experience in pharma, biotech and/or life sciences preferred
  • Demonstrated experience leading or participating in new business efforts - including targeted outreach, proposal development and pitching
  • Experience with integrated programs spanning digital, editorial and media relations Innovative thinker, with a track record for translating strategic thinking into action plans and output and experience using data and insights to craft strategic campaigns
  • Significant experience providing communications counsel to executives and senior marketers and communicators
  • Track record of delivering standout creative communications campaigns within regulated markets
  • Business acumen in the areas of budgeting, billing and staffing
  • Experience in building, managing, mentoring, and coaching communications managers and specialistsExcellent judgment and creative problem-solving skillsAbility to make decisions in a changing environment and anticipate future needs
  • Experience setting up measurement programs and measuring the ongoing ROI of communications activities
  • Help lead the health practice and team to achieve strategic growth and distinction in the market
  • Serve as a strategic partner to clients and direct high impact programs that help them meet their business goals Build and nurture long-term client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams, and clients
  • Generate organic revenue within existing clients by taking a broad view of the entire marketing and communications mix and offering strategic recommendations to expand the scope of work or bring new services to clients
  • Identify and lead new business pitches to bring in new clients to meet growth goals
  • Stay ahead of the shifts in the healthcare environment and provide guidance to teams and clients
  • Develop strong media relations programs with timely, relevant and creative angles that will drive positive coverage for clients
  • Manage client budgets, financials and profitability
  • Oversee team staffing and resourcing to ensure high quality work for clients
  • Participate in an agency cornerstone (Outstanding Client Services, Strong Careers, Smooth Operators, and Excellent Clients)
  • Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital, and social media platforms to deliver maximum performance and results
  • Promote a high-performance and continuous improvement culture that values learning and a commitment to quality
  • Manage, mentor, and develop staff using a supportive and collaborative approach consistently
  • Monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance reviews
  • Represent Highwire and key clients at high-level industry events, seminars, and conferences as required to maintain professional development and to build networking and new business contacts