Full-Time

Sr Manager Customer Insights

Posted on 4/7/2025

Academy Sports + Outdoors

Academy Sports + Outdoors

10,001+ employees

Retailer of sports and outdoor equipment

No salary listed

Senior, Expert

Katy, TX, USA

Category
General Marketing
Growth & Marketing
Required Skills
VBA
Data Analysis
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • High School diploma or equivalent required
  • Bachelor’s degree in relevant field of study required
  • 8+ years of customer insights and analytics related work experience required, focused on experience leading a team of customer insights professionals
  • Experience building an ecosystem of customer insights tools (including Monthly tracker, brand health, DIY research, VOC, etc.)
  • Ability to tell a cohesive story including recommended next steps based on data from various sources (research, analytics, measurement)
  • Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels
  • Ability to lead and manage our Customer Insights team
  • Understand the business needs and proactively solve problems using an unbiased, data-driven approach
  • Ability to effectively prioritize workload in a fast paced, frequently changing environment while remaining detailed and organized
  • Self-motivated and able to work independently and within a team setting
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines with high volume, fast-paced environment
  • Advanced proficiency in Microsoft Excel, including building reports with slicers and macros, Access, and PowerPoint; VBA experience preferred
  • Proficiency with cross-tabs and SPSS
Responsibilities
  • Deliver customer insights to internal clients including merchandising, marketing, omnichannel, store ops, real estate and executives.
  • Develop and socialize customer insights reports and answer customer insights business questions leveraging our ecosystem
  • Provide leadership and vision to responsibly grow and structure customer insights department
  • Manage vendor ecosystem
  • Manage $2M+ annual budget
  • Shape goals/strategies of department; create organizational chart; hire team members
  • Collect and assess research priorities from stakeholders on a yearly basis
  • Scope and deliver insights to provide perspective and recommendations on opportunities to grow our share with existing customers, retain customers longer and attract new customers
  • Manage 2-4 analysts including prioritizing work, overseeing output, presenting detailed findings to requestors and synthesized findings to senior management, developing talent
  • Develop a thorough understanding of Academy’s policies, procedures and safety rules
  • Duties may change; team members may be required to perform other duties as assigned
Desired Qualifications
  • VBA experience preferred
Academy Sports + Outdoors

Academy Sports + Outdoors

View

Academy Sports + Outdoors specializes in selling sports and outdoor equipment, catering to everyone from casual users to professional athletes. They offer a wide range of products, including clothing, shoes, and gear for various sports and outdoor activities. Customers can shop through both physical stores and an online platform, making it easy to purchase items from anywhere. Academy generates revenue by selling products directly and provides services like price matching and gift cards to enhance customer loyalty. The company focuses on delivering excellent customer service, especially during times of high demand, and offers support services such as order tracking and in-store pickup. Their goal is to ensure that customers have access to quality equipment at competitive prices.

Company Size

10,001+

Company Stage

IPO

Headquarters

Katy, Texas

Founded

1938

Simplify Jobs

Simplify's Take

What believers are saying

  • Academy plans to open 20-25 new stores in fiscal 2025, expanding its footprint.
  • The partnership with Babe Ruth League enhances brand visibility in youth sports.
  • Academy's donation to St. Jude's showcases its commitment to community and social responsibility.

What critics are saying

  • Expansion into new states may lead to logistical challenges and increased operational costs.
  • Increased competition from online-only retailers threatens Academy's market share.
  • Rapid expansion could strain resources and lead to overextension if not managed carefully.

What makes Academy Sports + Outdoors unique

  • Academy Sports + Outdoors combines physical stores with a robust online shopping platform.
  • The company offers a branded credit card to enhance customer loyalty and satisfaction.
  • Academy partners with local sports teams to build brand loyalty and market penetration.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Company News

IndieWire
Apr 11th, 2025
The New Stunt Oscar Will Likely Morph Into Best Action Design

The Academy announced yesterday that the 2028 Oscar ceremony will hand out the first-ever Best Stunt Design award at the 100th anniversary of the Academy Awards.

PR Newswire
Apr 10th, 2025
Academy Sports + Outdoors Teams Up with Babe Ruth League to Support Youth Baseball and Softball Across the Country

KATY, Texas, April 10, 2025 /PRNewswire/ - Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is excited to announce a multi-year partnership with Babe Ruth League, serving as the league's Official Sporting Goods Retailer.

Kerr County Lead
Apr 9th, 2025
Academy Sports + Outdoors plans for Kerrville store after City Council vote

Academy Sports + Outdoors plans to open a new store at Kerrville's River Hills Mall following a unanimous City Council vote Tuesday night.

PR Newswire
Apr 8th, 2025
Academy Sports + Outdoors Donates More Than $550K To St. Jude Children'S Research Hospital® Through Annual Holiday Partnership

Total donations have eclipsed over $2.7 million since 2020KATY, Texas, April 8, 2025 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO) today announced the donation of more than $550,000 to St. Jude Children's Research Hospital®. The donation is the result of a collaboration between the two organizations on holiday-inspired t-shirts and lounge pants featuring St. Jude patient art-inspired designs. A portion of the proceeds from sales of the products were donated to St. Jude."Academy Sports + Outdoors is proud to continue our work to support the young patients and their families at St

Stylitics
Apr 7th, 2025
How Top Fashion Brands Succeed with Product Recommendation Engines

Stylitics partnered with Academy to implement a classic PDP outfitting experience, surfacing coordinated product recommendations directly on product detail pages.

INACTIVE