Director of Social Media

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Job Posting Title:

Director of Social Media

Position Type:

Professional / Unclassified

Department:

LSUAM OCUR - Office of Communications (Todd Woodward (00086065) (Inherited))

Work Location:

0101B Lakeshore House

Pay Grade:

Professional

Job Description:

Manages all of LSU’s main social media accounts, which are predominantly ranked first in the Southeastern Conference and in the Top 5 nationally among public universities in account followers. Builds on LSU’s brand and the university’s overall marketing presence by curating/creating/developing content for the social media accounts that potentially reach more than 1 million people with each post. Must be able to work under pressure as this position also manages LSU’s social media messaging during crisis situations as a member of the university’s EOC roster. Oversees and offers expertise and guidance to operates of LSU’s other social media accounts such as those belonging to senior colleges and all academic and non-academic units within the university. Manages social media strategist and team of paid student assistants who help create social media content and monitor the accounts.

Job Responsibilities:

60%: Manages the official main @LSU social media accounts, all of which are ranked in the Top 5 nationally among public universities and consistently rank No. 1 in the Southeastern Conference for most account followers. Manages the official Twitter account for the Office of the President (@LSUPresident) as well as for the LSU Police Department (@LSUPolice). Monitors social media accounts to provide customer service to users who reach out to @LSU and to report potential issues/complaints/crises to Vice President of Communications & University Relations. Researchers and stay up to date on university events. Helps evaluate reach and success of social media content and ads using analytics tools. Stays abreast of technology and social media trends and makes recommendations regarding whether the university should develop a presence on any new social media channels.

20%: Manages social media coordinator and team of student interns. Plans Strategy for LSU's social media efforts. Works with members of the Office of Communications & University Relations to develop social media content to support recruitment, retention and university initiatives and campaigns. Ensures content is consistent with LSU branding and public relations initiatives. Plans, strategizes, and creates ads for use on social media that support LSU's recruiting and branding efforts.

15%: Shares expertise and offers guidance and assistance to faculty/staff who operate other LSU-affiliated social media accounts such as senior colleges, other academic units and non-academic units on the Baton Rouge campus and other campuses in the LSU family. Gives presentations on proper social media protocol, answers questions, assists in creating new accounts and/or logging into existing accounts when new staff take over the social media operation for that unit. Maintains the LSU social media directory by working with units to update/add social media accounts.

5%: Post social media messaging and issue guidance to other social media operators around campus during EOC-led situations. Essential personnel responsibilities include EOC duty, either in person or remote, and subject to 24-hour shift depending on the emergency. Updates and monitors all social media messaging from LSU during crisis situations, including nights and/or weekends.

Position may be required to report to work in cases of emergency or crisis, as an "essential personnel." The position is required to work from 8 a.m. to 4:30 p.m. M-F with potential evenings or weekends. May be required to travel at the discretion of the Vice President. Ability to report to work during crisis situations to assist with university communications, includes reporting to and working in the EOC.

Minimum Qualifications:

Bachelor's Degree in Communications, Journalism, Marketing or related field.

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

7 + years experience

Experience overseeing social media channels for a university or other large organization. Worked in social media, public relations, or in developing and producing content for promotional purposes.

Preferred Qualifications:

Master's Degree in Communications

10 + years experience

Experience overseeing social media channels for a university or other large organization. Worked in social media, public relations, or in developing and producing content for promotional purposes.

Additional Job Description:

Special Instructions:

Director of Social Media

Posting Date:

July 11, 2025

Closing Date (Open Until Filled if No Date Specified):

November 6, 2025

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

Y

LSU is an Equal Opportunity Employer.

HCM Contact Information: