Full-Time

Account Executive

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior, Mid

Toronto, ON, Canada

Category
Customer Success Management
Sales & Account Management
Required Skills
Communications
Requirements
  • Experience working on large financial services, tech and/or corporate accounts
  • Post-graduate diploma in Public Relations, Corporate Communications or related discipline
  • 2-3 years of communications/agency experience
  • Extensive experience in media relations and corporate communications with connections to key financial services and business media in particular; influencer relations expertise is a plus
  • Strong expertise in core media relations tools (ie, Meltwater, Cision, MRP) and enthusiasm to research or trial new products / tools
Responsibilities
  • Help build and execute insightful and creative PR-led ideas to drive results and brand influence for our clients
  • Craft and deliver targeted communications: Write, edit and proofread a full range of materials, such as press releases, fact sheets, messaging documents, pitch notes, blog posts, client emails/reports, briefing books, status grids, activity reports, etc.
  • Be relentless in the pursuit of program effectiveness; build excellent and thoughtful PR approaches with senior leaders
  • Effectively manage well-curated, customized, accurate and thoughtful media lists and related media research opportunities ie, media partnerships or sponsored content opportunities
  • Drive proactive and persistent media relations to land campaign coverage and client opportunities; consistently show smart and proactive thinking about new story angles, pitch pivots, and campaign research
  • Assist in building project workbacks and setting milestones and deadlines; help the team stay on track with schedule updates and attention to hitting key deadlines
  • Proactively manage client relations on assigned project tasks
  • Support campaign logistics including for example sourcing third party spokespeople or influencers, media partners; research and management into speaking opportunities and/or corporate awards; event logistics planning and execution, and more; work with junior peers to handle these logistics, reaching out directly to vendors, getting quotes, sourcing materials, etc. and actively setting up and staying on top of details
  • Work with junior team members to help coach, guide and support them within larger account teams
  • Support campaign reporting efforts to demonstrate the impact of our work, including coverage monitoring and analysis; taking the lead in compiling and thinking critically about how to build them and uncover new insights and key learnings
  • Work within integrated agency models, alongside creative, media, experiential, etc. brand teams to bring bold ideas to life
  • Provide timely feedback to management on progress against goals
  • Keep an eye on the pulse of current and trending events or cultural moments to help the team action client opportunities or manage risk
  • Ongoing tracking and knowledge of industry best practices
  • Contribute in a meaningful way to a dynamic agency culture by sharing learnings, actively mentoring junior staff, participating in training, brainstorming, agency committees and more

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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