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Senior Manager
CRM & Marketing Automation
Updated on 1/23/2023
Santa Monica, CA, USA
Experience Level
Desired Skills
  • 5+ years CRM and and hands-on lifecycle marketing experience
  • 2+ years experience as a people manager
  • Demonstrated expertise in Salesforce Marketing Cloud and Braze for executing and managing multi-channel lifecycle marketing campaigns
  • Proven experience building email campaigns from end-to-end (including basic coding) with an understanding of email marketing best practices
  • Experience with mobile marketing channels (push, in-app messaging, SMS)
  • Experience architecting campaigns to conduct reliable A/B tests
  • Experience extracting/developing campaign performance reports from marketing automation platforms and interpreting results to optimize campaign performance
  • Understanding of key email deliverability metrics and experience using deliverability platforms to maximize inbox placement and engagement
  • Detail oriented with an eye for overall user experience
  • Excellent communication and organization skills
  • Build multi-channel (email, push, in-app, SMS) automated and batched campaigns in our marketing automation platforms
  • Work closely with all members of the CRM team to bring campaigns to life by being hands on with all facets of campaign production including, but not limited to, creative, coding, segmentation, A/B testing, QA, and reporting/analysis
  • Manage a CRM campaign production schedule to ensure that launch deadlines are being met
  • Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
  • Monitor and report on key marketing metrics for campaigns and overall CRM programs. Identify areas of opportunity to maximize engagement, conversion and retention
  • Run experiments designed to impact key metrics. Manage a testing schedule and report on results from tests. Evaluate and pressure test CRM campaign performance, identifying opportunities to drive growth, engagement, and retention
  • Utilize segmentation tools and collaborate with our data team to develop optimal target audiences and cohorts. Ensure that new user data in support of CRM campaigns is successfully integrated into our platforms
  • Develop a technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training. Stay abreast of the latest advances, updates, features and techniques
  • Manage 1 - 2 direct reports and help facilitate their growth at GoodRx

501-1,000 employees

Prescription drug price tracking platform
Company Overview
GoodRx's mission is to build better ways for people to find the right care at the best price. GoodRx's healthcare marketplace platform offers solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
  • Medical, dental, and vision insurance
  • 401(k) with a company match
  • ESPP
  • Unlimited vacation
  • "Take care of yourself" days
  • 11 paid holidays
Company Core Values
  • Put consumers first
  • Advocate for equity
  • Show ambition
  • Do good
  • Be accountable
  • Practice transparency
  • Deliver results