Full-Time
SEO Analyst
Apex Service Partners
501-1,000 employees
Facilitates local HVAC, plumbing, electrical partnerships
Compensation Overview
$80k - $110k/yr
Irving, TX, USA
Hybrid
Four days in the office per week; Wednesday is optional remote.
 Growth & Marketing (2) |
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- Bachelor’s degree in marketing, information technology, digital media, or a related field.
- 3+ years of proven experience in search engine optimization, website optimization, and A/B testing.
- Knowledge and passion for SEO trends and UX/UI best practices.
- Some understanding of website tech stack WordPress/Elementor, HTML, CSS, and JavaScript, Schema.org.
- Strong understanding of website design principles and role of the website in driving conversions.
- Excellent written and verbal communication skills with an analytical mindset.
- Experience in using analytics tools (Google Analytics, Google Search Console, SEMRush, Screaming Frog, Ahrefs, etc.) to measure performance and inform strategy.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Experience with holding website agencies accountable a plus.
- Role is full-time in Irving-Las Colinas, TX
- All employees must work in our office 4 days a week, with Wednesdays as an optional remote day
- Execute SEO/Website Optimization Strategy: Implement SEO strategies to focus on site performance, adherence to E.E.A.T. and core web vitals guidelines, and technical on-page and off-page opportunities to drive measurable improvements.
- Conversion Rate Optimization: Design and execute A/B and multivariate testing strategies to optimize website elements and conversion funnels. Utilize heatmapping tools to gain user insights and inform testing roadmaps to drive incremental conversions.
- Performance Analysis and Reporting: Use tools like GA4 to monitor and evaluate SEO metrics, keyword rankings, and content performance. Create actionable and insightful reports to identify areas for improvement and provide data-driven recommendations for optimization.
- Industry & Technical Knowledge: Possess in-depth knowledge of CMS platforms (especially WordPress/Elementor), hosting environments, SSL certificates, server architecture and site operations. Ensure compliance with ADA, TCPA, and other relevant privacy policies.
- Collaboration and Coordination: Proven experience collaborating with various digital marketing teams (SEM, Email, Social, Brand) to amplify messaging and optimize campaign performance. Work effectively with IT to manage domains and ensure reliable uptime and website security.
- Stay Ahead of Trends: Keep up with the latest trends in search engines, SEO and broader digital marketing topics to ensure our strategies are innovative and effective. Have a well-informed perspective on the role of AI in content generation and SEO.
- Capture Best Practices: Adhere to SEO/website standards and best practices. Work through site audit checklist for internal and external teams to ensure consistency and standards of execution.
- Local Brand Support: Support our local brands with websites that accurately reflect brand personality and deep connection to the local community.
Apex Service Partners partners with leading local HVAC, plumbing, and electrical service brands across the United States to improve performance and service quality. Its model centers on long-term partnerships with local providers, supplying resources, best practices, and expertise, plus procurement and value-added services to support operations and growth. The company differentiates itself through a people-first approach, building a nationwide network of industry leaders who share resources and knowledge to raise standards and create more and better employment opportunities for tradespeople. The goal is to unlock the potential of partner businesses, elevate customer service, and make these local brands the best places to work while delivering high-quality residential services.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Tampa, Florida
Founded
2019
Simplify's Take
What believers are saying
- Apex scaled to 107 brands, $1.3B revenue, 8,000 tradespeople nationwide.
- $3.4B continuation fund from Alpine and Partners Group fuels expansion.
- Acquisitions like Frontier in January 2024 and HomeBreeze boost Midwest reach.
What critics are saying
- Integration overload from Frontier and HomeBreeze drops service quality.
- Service Experts poaches targets, eroding Apex's top-50 market share.
- Alpine pressures suboptimal exits amid cooling PE valuations.
What makes Apex Service Partners unique
- Apex retains local brand identities post-acquisition unlike pure consolidators.
- Apex delivers strategic procurement for materials inaccessible to independents.
- Apex invests in cutting-edge tech for frictionless customer experiences.
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Your Connections
People at Apex Service Partners who can refer or advise you
Benefits
Remote Work Options
Flexible Work Hours
Professional Development Budget
Paid Vacation
Paid Sick Leave
Paid Holidays
Health Insurance
Company News
HomeBreeze, a Y Combinator-backed startup specializing in residential home services technology, has been acquired by Apex Service Partners. This acquisition aims to expand Apex's capabilities and reach in the home services market. Vineet Mehta, CEO of HomeBreeze, expressed excitement about the partnership, highlighting the opportunities it presents for growth and service enhancement. HomeBreeze has been serving homeowners in California since its launch in 2021.
Apex Service Partners' acquisition of Frontier Service Partners.
TORONTO, Jan. 24, 2024 /PRNewswire/ -- Imperial Capital has completed the sale of Frontier Service Partners to Apex Service Partners, who will be leading the next phase of growth for the premier Midwest home services brands of Haley Mechanical, Korte Does It All and AB May.Founded in September of 2021, Frontier brought together three leading independent residential service businesses, beginning with the acquisition of Haley Mechanical in Ann Arbor, Michigan, Korte Does it All in Fort Wayne, Indiana and AB May in Kansas City, Missouri, building a leading position in the Midwest residential HVAC, plumbing, and electrical service industry.After partnering with Frontier, and through investment in employee training, retention, customer service, and digital marketing, each brand saw tremendous growth in revenue and EBITDA, leading to a consolidated 31% organic brand-level EBITDA CAGR during Imperial's hold period. All owners remained as presidents of their respective brands and shareholders of Frontier, a key investment philosophy of the Frontier acquisition and management strategy."The partners we selected to form Frontier have been outstanding, and we are incredibly appreciative of their efforts and accomplishments over the past two years," said Eugene Polevoy, Principal, and deal partner at Imperial Capital."By carefully selecting our brands and branch partners, and investing in the right spots in the business, it's remarkable what a group of industry leaders focused on retention, customer experience and culture can achieve," added Mr. Polevoy."We are grateful for our partnership with Eugene and Imperial Capital and are proud of what we have built and accomplished," said Henry Haley, Branch President at Haley Mechanical and Co-Founder of Frontier Service Partners. "Now, we are excited to be part of a larger team at Apex, which will allow us to leverage their enhanced and industry-leading scale, operational capabilities and expertise to continue to grow in the Midwest."The transaction closed January 23, 2024. TD Cowen acted as exclusive financial advisor and Torys LLP served as legal counsel to Frontier Service Partners and Imperial Capital