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Performance Media Specialist
Updated on 3/28/2023
Dorchester, Boston, MA, USA
Experience Level
Desired Skills
Google Analytics
  • 3-5 years of digital media, hands-on-keyboard activation experience within paid search, including management of a high volume of active campaigns (50+ annually)
  • Firm grasp of paid search algorithms, ad products and optimization capabilities across Google and Bing, and interaction with SA360
  • Direct experience trafficking, tagging, activating and optimizing media performance against direct response metrics
  • Foundational understanding of paid, earned and owned media strategy and tactics - and how they all work together
  • Solid Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
  • Ability to measure and analyze performance data and trends
  • Detailed-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening
  • Excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment
  • Agency experience required. Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)
  • Activate and maintain global media campaigns by priority countries within NA, EMEA and APAC across Paid Search, Paid Social, Display and Video including in-platform campaign management and executing optimizations to deliver against clear KPIs; majority of time will be spent in Paid Search
  • Compile weekly cross-channel reporting and insights to share with activation leads to inform in-flight optimization tactics
  • Provide data support for ongoing actionable insights including contributing to wrap reports with key learnings and best practices to stakeholders to drive future data-backed media recommendations
  • Support global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
  • Actively monitor organic search trends to keep a pulse on the market and inform investment decisions on a weekly basis
  • Conduct research on regional best practices to localize international campaigns such as keyword, ad copy, competitive and more
  • Liaise with agency partner to provide clear direction and ensure that tasks are completed to the highest-standards

1,001-5,000 employees

Growth marketing customer platform
Company Overview
Klaviyo's missions is to help companies retain customers and maximize their ROI. Klaviyo’s data–proven customer platform allows companies to send relevant, well–timed emails and SMS that increase lifetime values.
Company Core Values
  • We always put our customers first.
  • We are always learning.
  • We strive to make the world more equitable.
  • We collaborate radically.
  • We are ambitious.
  • We are remarkable.