Full-Time

Director – Marketing Operations & Analytics

Posted on 8/27/2024

OwnBackup

OwnBackup

1,001-5,000 employees

Data backup and recovery solutions provider

Enterprise Software
Cybersecurity

Senior, Expert

Englewood, NJ, USA

Requires onsite presence in Englewood Cliffs, NJ for a minimum of 3 days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Social Media
SEO
Salesforce
Looker
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced degree preferred.
  • Minimum of 8+ years of experience in marketing operations, data analytics, or a related role, preferably within the software industry.
  • Proven track record of leading and scaling marketing operations and analytics teams.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Strong understanding of AI, machine learning, and data science principles, with the ability to apply these to marketing operations and analytics.
  • Strong expertise in marketing automation platforms (e.g., Pardot, Marketo), CRM systems (e.g., Salesforce), ABM (e.g., 6sense), Chatbot, and data analytics tools (e.g., Looker, Google Analytics).
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
  • Demonstrated ability to manage multiple projects and priorities in a fast-paced, dynamic environment.
  • Strong strategic thinking and planning skills, with a focus on driving results and achieving business objectives.
Responsibilities
  • Oversee the design, development, and implementation of marketing operations processes, tools, and infrastructure to support scalable growth, i.e. Marketing automation platform, event playbooks, and digital infrastructure.
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing activities with broader business objectives.
  • Drive operational projects for growth strategies across various channels, including events, digital marketing, partner marketing, content marketing, customer marketing, ABM/ABX, SEO, SEM, and social media.
  • Partner with Finance to manage the marketing budget and spend forecasts.
  • Improve marketing attribution model to provide better visibility into marketing’s performance and contribution to pipeline and revenue goals.
  • Oversee omni-channel marketing programs involving various personas, channels, products, and industries – ensuring programs align to best practices and marketing priorities.
  • Integrate AI into marketing operations management to automate processes, deliver personalized content, and enhance attribution models, thereby improving efficiency, scalability, and resource allocation.
  • Own and collaborate with Marketing Leadership on standard and ad hoc reporting requests, analysis, insights, and recommendations.
  • Lead the development and execution of advanced analytics strategies and self-service reporting to drive data-driven decision-making across the marketing organization.
  • Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
  • Lead the adoption of AI-driven analytics tools to extract actionable insights from large datasets, improving the accuracy of marketing performance measurement and optimization strategies.
  • Utilize AI to develop predictive modeling, segmentation, and other advanced techniques to identify opportunities for growth and optimization.
  • Analyze, prioritize, and optimize revenue marketing programs (e.g. Digital Marketing, Events, Campaigns) to continuously maximize conversion rates, pipeline generation, and ROI.
  • Build, mentor, and lead a high-performing team of marketing operations and analytics professionals.
  • Foster a culture of continuous improvement, innovation, and collaboration within the team.
  • Provide ongoing coaching and development to team members to enhance their skills and career growth.
  • Evaluate, select, and manage marketing technology platforms and tools to enhance operational efficiency and effectiveness.
  • Ensure seamless integration of marketing technologies with other business systems and platforms.
  • Evaluate and integrate AI-driven marketing technology platforms (e.g. AI-enhanced marketing automation tools) to optimize operational efficiency and effectiveness.

OwnBackup provides data backup and recovery solutions for businesses, particularly those using SaaS applications like Salesforce. Their services include automated backups, notifications for data loss or corruption, and user-friendly recovery tools, which help businesses secure their data and manage risks. Additionally, OwnBackup offers tools for seeding quality data into development environments, aiding in performance improvement and compliance by archiving outdated data. The company operates on a subscription-based model, generating revenue through recurring fees for their services. The goal of OwnBackup is to enhance the value of data for businesses by ensuring its protection, accessibility, and management.

Company Stage

Series E

Total Funding

$493.5M

Headquarters

Englewood Cliffs, New Jersey

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for data protection due to rising cyber threats boosts OwnBackup's market potential.
  • Partnership with Cohesity enhances technological capabilities and market reach for OwnBackup.
  • Expansion into the US market strengthens OwnBackup's presence and supports growth strategy.

What critics are saying

  • Increased competition from low-code tools in Salesforce ecosystem may reduce demand for OwnBackup.
  • Rapid US market expansion could strain resources and impact service quality.
  • Integration challenges from RevCult acquisition may affect OwnBackup's platform performance.

What makes OwnBackup unique

  • OwnBackup offers comprehensive SaaS data protection, including backup and security solutions.
  • The company provides automated backups and easy recovery tools for SaaS applications.
  • OwnBackup's services include data seeding for development, training, and testing environments.

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Benefits

Medical, dental & vision coverage

Stock option grants

401(k) savings plan with an employer match of up to 4%

Unlimited PTO policy

New Jersey HQ - Free shuttle service to and from New York City, catered lunches and an in-office fitness center.

INACTIVE