Product Marketing Manager @ Hightouch

Product Marketing Manager

Posted on 3/3/2023

INACTIVE

Locations

San Francisco, CA, USA • Remote in USA • New York, NY, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Requirements

MarTech products like customer data platforms and marketing automation platforms
Technical writing and storytelling
Market and user research
Competitive analysis
Has extensive experience in the Marketing Technology space as either a Solutions Engineer, Consultant, PM or PMM
Self starter, highly intrinsically motivated
Independent thinker and executor - takes projects from start to finish
Has worked closely with product teams (engineering, design, product) in the past

Responsibilities

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech space. In this role, you'll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings
As a Product Marketing Manager, you'll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals. We believe that product marketing should play an integral role in product development as well by conducting user research and identifying market gaps that our products can fill. If you're passionate about creating new solutions and making a real impact, we want to hear from you

Desired Qualifications

Has taken a new product to market before, creating the positioning and GTM strategy
Has identified the need for a new product based on customer and market feedback

Who We Are:

Hightouch believes in a future where everyone can take action on their Data. Hightouch was founded on the notion that every business team—sales, marketing, support, success—needs (no, deserves!) access to relevant, accurate, and real-time customer data. With Hightouch, every business unit can access the same customer data in real-time to streamline critical processes, improve marketing performance, and scale operations. Data teams love Hightouch because of the developer-friendly tooling that allows them to control, monitor, and debug workflows all in one place.

We are a quickly expanding team and believe in diverse backgrounds. We care less about "years of experience" and more about the impact you are able to make. We value high-trust, low ego, and tons of ownership. You get to control your destiny and shape your future at Hightouch. We’re driven by the delight of our customers and know that our best work comes when we take care of each other and encourage each other to do our best work together.

Hightouch is based in San Francisco, is remote-friendly, and backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

About The Role

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech space. In this role, you’ll be responsible for driving our go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our offerings.

As a Product Marketing Manager, you’ll collaborate closely with our Marketing, Growth, Partnerships, Product, Data, and Engineering teams to help us define a GTM strategy that helps achieve our ambitious growth goals. We believe that product marketing should play an integral role in product development as well by conducting user research and identifying market gaps that our products can fill. If you’re passionate about creating new solutions and making a real impact, we want to hear from you.

How you’ll spend your time

Create and define positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)
Conduct user research to identify gaps in the market for our product to fill
Help internal teams and product evangelists position their content effectively
Maintain and improve website messaging
Create, maintain and improve customer case studies
Create, maintain and improve sales enablement materials for various audiences
Help our inbound team craft sequences that align with customer value

We’re looking for people with depth of knowledge in the following areas

MarTech products like customer data platforms and marketing automation platforms
Technical writing and storytelling
Market and user research
Competitive analysis

About You

Has extensive experience in the Marketing Technology space as either a Solutions Engineer, Consultant, PM or PMM
Self starter, highly intrinsically motivated
Independent thinker and executor - takes projects from start to finish
Has worked closely with product teams (engineering, design, product) in the past

Nice to Haves

Has taken a new product to market before, creating the positioning and GTM strategy
Has identified the need for a new product based on customer and market feedback

Even if your experience does not line up perfectly, we are still excited to have you apply. The best hires do not always check off every box of a job description.

Compensation

Hightouch’s salary range for this position is 140,000-180,000USD per year.

At Hightouch, we value impact over years of experience when it comes to your role and compensation. Your compensation is based on our assessment of your interview performance, which our recruiting partner and hiring manager will walk you through when you receive an offer.

Salary is just one component of Hightouch’s total compensation package for employees. We also offer a generous equity package for all of our full-time employees, as we believe being an owner of Hightouch is incredibly important. See below for more information on our benefits and perks.

Benefits Of Working At Hightouch:

For Your Wellness

Medical, dental and vision insurance: 100% coverage for you, 80% coverage for all your dependents
Voluntary insurance: short-term disability, long-term disability, and life insurance
401(k) plan
Quarterly wellness days
Company-wide virtual yoga classes

Time Off

Take as much vacation as you like! We recommend taking at least 3 weeks
15 additional company holidays
We provide 12 weeks of paid parental leave for all new parents and 4 additional weeks for birthing parents

Investing in Your Growth

Support in professional development

Setting You Up For Success

Custom MacBook Pro
$50 connectivity reimbursement
$500 stipend for any equipment you need in your first year
Flexible spending accounts for commuter costs, dependent care, and healthcare expenses

51-200 employees

Website

Data syncing tools & solutions

Company Overview

Hightouch believes that all people deserve to take action on their data. The company looks to create an environment where people feel actively welcomed, encouraged, and supported.

Benefits

Competitive salary - We offer competitive salary and meaningful equity. We also offer 401k for our US employees.
Remote friendly - Visit the San Francisco and New York headquarters up to 4x’s a year to bond with your fellow teammates.
Flexible PTO - Downtime is just as important as on time and your teammates will support you while you relax and recharge.
Wellness - We offer a monthly wellness stipend, wellness days each quarter, and virtual yoga classes.
Core benefits - For full-time US-based employees, we cover all health benefit premiums, 50% for dependents, and life insurance.
Parental leave - We value and support the family planning process. We provide up to 16 weeks for parents.

Company Core Values

Forever Hungry
Kindness
Efficient Execution
Compassion
Impact driven
Raising the bar
Humility