Full-Time

Senior Marketing Specialist

Posted on 5/14/2024

AlixPartners

AlixPartners

1,001-5,000 employees

Specializes in business crisis management and restructuring

Consulting

Senior

New York, NY, USA

Required Skills
Sales
UI/UX Design
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Minimum three (3) years of work experience including B2B marketing.
  • Bachelor’s degree required.
  • Knowledge of the essential B2B marketing toolkit, including email marketing, CRM, lead tracking / scoring / qualification, content creation, website UX, webinars, podcasts, video, and collateral management.
  • Comfortable and confident in working with senior leaders and within a matrix, including offering ideas, opinions, and providing input when appropriate.
  • Proactive and responsive; able to juggle multiple large and complex projects under time pressure and adapt to changing circumstances, with sound judgment as to when escalation is required.
  • Keen eye for differentiation. Ability to quickly study competitors, keep abreast of the external market and recommend ideas that position AlixPartners with differentiation.
  • Able to exercise independent judgment and take the initiative to identify opportunities.
  • Exceptional PowerPoint skills with the ability to take ambiguous ideas and turn around a compelling slide or storyline.
  • Excellent written and verbal communication skills in English. Comfortable writing marketing copy on the spot or with a quick turn if needed.
  • Willingness to work outside of normal U.S. business hours, and as unique projects/needs arise.
  • Ability to work full time in an office and remote environment; physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
  • Must become familiar with, and promote and abide by, our Core Values as defined by the AlixPartners’ Code of Conduct and foster an inclusive environment with people at all levels of an organization
Responsibilities
  • Work closely with the Marketing Lead to deploy marketing activities in support of branding and pipeline generating goals.
  • Support the Firm’s corporate brand and marketing strategy by championing its adoption in the sector / practice e.g., global thought-leadership themes and assets, brand guidelines and assets.
  • Work with the Marketing leadership to set campaign strategy and design end-to-end integrated programs that expand the Industrials practice franchise – through pro-active outreach and audience engagement, lead nurturing, and follow up.
  • Create campaign messaging pillars, ensuring that the practice’ content is aligned with campaign objectives.
  • Support campaign fulfillment, acting as point of contact for shared marketing services, and external vendors where appropriate.
  • Curate content on the practice’s web pages, ensuring that it is up-to-date and regularly refreshed.
  • Assist with managing the program budget, tracking, and reporting campaign success metrics and ROI.
  • Assist with facilitating marketing program and campaign targeting, including maintaining priority target accounts and contact lists.
  • Manage list builds for programs, coordinating post-program follow-up, and reporting on program success.
  • Work with sales enablement to manage practice / sector marketing collateral, ensuring that it’s up-to-date and on-brand.
  • Work with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies and buyer behavior and translate into the Firm’s marketing campaign strategy, messaging, and targeting.
  • Partner with marketing specialists and subject matter experts in digital, content, events, and media relations to leverage and contribute to the Firm’s best practice in campaign planning and execution.
  • Liaise with regional marketing teams to ensure consistent and scalable marketing programs across geographic markets.
  • Actively contribute to the Firm’s overall business marketing approach by supporting key Firm initiatives, contributing case stories and use-cases, and generating ideas that enhance the impact of the marketing function.
  • Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.

AlixPartners specializes in helping businesses navigate their most pressing challenges, including performance improvement, accelerated business transformation, restructuring, and risk mitigation. The company is noted for its action-oriented approach and working in tight-knit, industry-specific teams to ensure rapid and effective implementation of solutions. Working at AlixPartners means being part of a firm that values decisive action and close collaboration with clients, fostering a dynamic and impactful work environment. This is further validated by its recognition in numerous prestigious awards, such as the Best Places to Work For LGBTQ+ Equality and Best Management Consulting Firms.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

1981

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

19%
INACTIVE