Full-Time

Senior Content Executive

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior

London, UK

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
SEO
Marketing
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Up-to-date knowledge of best practices for copywriting and video content creation
  • Proven examples of writing/creating compelling content for digital platforms
  • Good understanding of measuring content performance
  • Can-do attitude with the ability to action constructive feedback from clients
  • Good attention to detail with excellent proofing and QAing skills
  • Creative approach to work and strong prioritisation skills
  • A proficiency of Excel & PowerPoint and social video would be a bonus
  • An understanding of content for SEO, including monitoring trend data
Responsibilities
  • Writing editorial and product content for a range of client to deliver a great content experience
  • Delivering consistently high-quality outputs i.e. blog posts, product pages, meta data, onsite optimisations, presentations, editorial content ideas, video and other content asset ideas, digital PR and outreach content etc.
  • Developing an understanding of the role the content plays in forming strong foundations to ensure wider marketing activity can meet business objectives and digital KPIs
  • Developing the ability to use industry reporting, analysis and insight tools, such as Google Analytics, Google Search Console, Keyword Planner, SemRush, Ahrefs, Searchmetrics, etc
  • Analysing performance data to produce content reports and find the areas in need of improvement
  • Gaining a wider knowledge of Performance Experience across SEO, content and UX including the ability to execute various aspects of onsite and offsite SEO, with close support from the SEO and content managers
  • Supporting managers and directors on ad hoc client’s requests

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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