Full-Time
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
No salary listed
Junior
London, UK
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- Up-to-date knowledge of best practices for copywriting and video content creation
- Proven examples of writing/creating compelling content for digital platforms
- Good understanding of measuring content performance
- Can-do attitude with the ability to action constructive feedback from clients
- Good attention to detail with excellent proofing and QAing skills
- Creative approach to work and strong prioritisation skills
- A proficiency of Excel & PowerPoint and social video would be a bonus
- An understanding of content for SEO, including monitoring trend data
- Writing editorial and product content for a range of client to deliver a great content experience
- Delivering consistently high-quality outputs i.e. blog posts, product pages, meta data, onsite optimisations, presentations, editorial content ideas, video and other content asset ideas, digital PR and outreach content etc.
- Developing an understanding of the role the content plays in forming strong foundations to ensure wider marketing activity can meet business objectives and digital KPIs
- Developing the ability to use industry reporting, analysis and insight tools, such as Google Analytics, Google Search Console, Keyword Planner, SemRush, Ahrefs, Searchmetrics, etc
- Analysing performance data to produce content reports and find the areas in need of improvement
- Gaining a wider knowledge of Performance Experience across SEO, content and UX including the ability to execute various aspects of onsite and offsite SEO, with close support from the SEO and content managers
- Supporting managers and directors on ad hoc client’s requests
Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Acquisition of Advertise BG strengthens Publicis' performance marketing capabilities.
- Renewal of Arthur Sadoun's mandate ensures leadership continuity and strategic stability.
- Focus on influencer marketing enhances Publicis' social media campaign effectiveness.
What critics are saying
- Rapid expansion may lead to integration challenges and cultural clashes.
- Economic instability in Latin America could impact business operations and profitability.
- Potential underutilization of Wibilong's AI-driven technology if not well integrated.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of BR Media enhances its influencer marketing capabilities.
- Strategic expansion into Latin America through acquisitions like Retargetly and Practia.
- Integration of AI-driven platforms like Wibilong for improved customer engagement.
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Company News
The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS