General Manager

General Manager, New Venture

Factor_ a brand of HelloFresh is seeking a General Manager, New Venture.  The General Manager, New Venture will lead the launching of a new RTE platform. This role will report directly to Factor’s Head of Product. The ideal candidate is comfortable with ambiguity while gathering consumer insights and data to develop a structured decision framework. From Day 1, this individual will move with speed and agility while relentlessly prioritizing the critical deliverables needed to deliver a successful Minimal Loveable Product launch in 2025. This role requires a strategic skill set to develop the go to market strategy, tech understanding to build a customer experience, operational expertise to implement a scalable physical product, and leadership to inspire a team towards accomplishing a shared vision.

You will... 

• Analyze the latest industry trends and competitive landscape to identify new opportunities and challenges
• Create the roadmap and go-to-market strategy for the new venture 
• Oversee and steer the profit & loss statement to ensure the team hits business plan targets
• Create a test-and-learn environment while still moving with speed & agility to ensure fast, efficient growth 
• Lead a team of 2-5+ people across product, product marketing, operations, R&D, growth marketing, and CRM
• Define long-term acquisition, brand positioning, and product development strategy
• Work closely  with cross-functional partners across Product, Culinary, Growth Marketing, Product Marketing, Operations, Legal, Food Safety & Technology teams to ensure smooth execution for each product launch
• Effectively manage resources needed to deliver profitable growth while expanding the product portfolio
• Provide regular reports and updates to the Factor Senior Leadership team on progress toward business plan goals and OKRs

At a minimum, you have... 

• +10 years of experience in Product, Growth Marketing, Management Consulting, or eCommerce 
• Minimum 3-5 years of people management experience and exceptional leadership capabilities
• Strong communication and collaboration skills with senior management and cross-functional teams
• Ability to think strategically and the adaptability to get your hands dirty when needed
• Experience problem-solving and proposing unique solutions to complex issues
• A highly data-driven approach to decision-making and strategy formation - i.e., comfortable with modeling 
• Excellent verbal, written, and interpersonal communication skills 
• Ability to work in an entrepreneurial, fast-paced, and dynamic environment 
• Highly organized with the ability to manage multiple projects against deadlines
• Proven ability to drive revenue growth and exceed targets

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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