At Botanic Tonics, we know our world is fast, noisy and distracting. It can easily leave us feeling tied up, strung out and not ourselves. Maybe you think the more supercharged you are, the better you’ll be. Maybe escape is the only way for you to truly feel free. We’re not judging — we just have a different point of view. Because we’re not a fuel for keeping pace with the rat-race of every day. We’re not an elixir that transports you through the clouds to a tranquil place. We’re kava products with blends of other naturally active ingredients, designed to bring you down to earth and into the present, so you can make the most of every moment.
Why waste effort trying to quiet the noise when you can tune into it, to hear the one voice that matters? We believe choosing to engage with the here and now is more fulfilling. It makes us feel good, enriches our lives, and brings out our best selves.
Be Present. Be You. When you can truly be there, you feel free.
As the Director of Brand Management at Botanic Tonics, you will be responsible for developing and executing strategic brand initiatives to drive growth, increase brand awareness, and enhance brand equity across our portfolio of products. This position involves laying the foundations of brand marketing from the ground up, requiring strategic thinking, creativity, and a hands-on approach. The Director of Brand Management will collaborate cross-functionally with marketing, product development, sales and operations to ensure alignment with the company’s goals. This is a hands-on opportunity where you will be expected to think strategically and also execute marketing plans.
Responsibilities
Brand Strategy Development:
Develop and implement a comprehensive brand strategy that aligns with the company’s vision, mission, and business goals; in addition to consumer, category, and market trends.
Confidently present strategic, data-driven recommendations to manager and senior leadership
Design and conduct market research to understand the competitive landscape, target audience, and market trends to inform strategic decisions.
Lead the development and execution of annual brand plans, including product launches, marketing campaigns, and brand activations
Brand Identity and Positioning:
Understand the target customers, and personas, habits, how they think/discover BT products.
Create and define a unique brand identity, including leveraging existing visual elements, brand voice, and messaging that resonates with the target audience.
Position the brand effectively in the market, differentiating it from competitors and establishing a unique value proposition.
Marketing Communications and Campaign Development
Work with the Marketing team to plan and execute marketing campaigns across various channels (digital, social media, print, out-of-home, etc.) to increase brand awareness and engagement.
Develop integrated marketing communication strategies to build brand awareness, drive customer engagement, and generate demand.
Ensure consistent brand messaging and visual identity across all marketing channels and touch-points
Content Creation and Project Management:
Oversee the creation of engaging and relevant content for marketing channels, ensuring consistency with brand guidelines. In many cases, you should be creating the content, or working in collaboration with freelancers.
Work with the agency/others to manage BT’s social media presence, developing a content calendar and engaging with the audience to build brand loyalty.
Analytics and Reporting:
Use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Develop monthly/quarterly business reviews and ad-hoc analysis.
Monitor and analyze the effectiveness of marketing campaigns and strategies, using data to make informed adjustments.
Provide regular reports on brand performance, market trends, and consumer feedback (“voice of the customer”) to senior management.
Stakeholder Collaboration:
Understands the business at an account/channel level and collaborates with our DSD and Trade Marketing team to develop custom marketing programs to drive the business in those accounts/channels.
Select and liaise with external agencies and partners to execute branding and marketing initiatives. Continuously monitor agency performance, calculate ROIs, and cut/upgrade/change agencies accordingly.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
8+ years of experience in brand marketing at an entrepreneurial, fast-paced, lean company, particularly in building brand identity and executing marketing campaign.
Experience leveraging consumer insights to build and optimize marketing campaigns.
Strong understanding of the CPG industry and market dynamics.
Excellent communication, presentation, and interpersonal skills. Is a collaborator with ability to inspire and influence others, either as the leader or as a member of the team.
Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.
Natural self-starter, comfortable taking the lead with limited resources while still achieving strong results. Doing, writing, creating; not advising and managing – although the ability to develop productive relationships with agencies is key.
Proficient in marketing analytics tools and social media platforms. A deep understanding of how to read, interpret and build models from syndicated data such as IRI or Nielsen
A passion for brand building and storytelling.
Strong project management skills, with an ability to prioritize and manage multiple tasks
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.
