Director Product Marketing
Confirmed live in the last 24 hours
Los Angeles, CA, USA
Experience Level
Desired Skills
Customer Service
Market Research
Business & Strategy
Sales & Account Management
Growth & Marketing
Customer Success & Support
  • 6-8 years of business experience in the live entertainment space, Ticketing, or Concert Promotion
  • 3+ Product Marketing Management
  • BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred
  • Strong knowledge of latest industry trends and ticketing innovation through continuous industry press research
  • Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Ability to back up strategic insights with market evidence. Leverage the power of data to help the team make better recommendations and the company make better planning decisions
  • Utilize deep understanding of how clients run their businesses to help them exceed their business objectives
  • Strong PowerPoint / presentation skills, given the variety of audiences needed to influence
  • Track record of driving emerging opportunities, proactively finding blockers to scale, and working with teams to remove them
  • Extensive experience of guiding, coaching, and driving teams to deliver outcomes
  • Team player who enjoys working in a high achieving environment
  • Execute Go-To-Market plans and strategy: collaborate with Business and Product teams on product value proposition, communication strategy, naming, and pricing
  • Develop product marketing plans, customer segmentations, and value propositions
  • Deliver clear and compelling product positioning and messaging for a majority of AXS core products. Support high profile prospect and client engagements with product expertise and storytelling
  • Conduct market research and establish metrics to measure product performance. Works closely with Industry stakeholders, Music Division stakeholders, Customer Service, Incident Management, Marketing, Data, Legal, Finance, and Project Management to ensure Music clients' needs are understood, defined, and properly executed
  • Work with UXD, Product and stakeholders to create and maintain presentations, case studies competitive analyses, and collateral for Sales enablement. Ensure all are used effectively and efficiently to minimize waste and reduce costs
  • Undertake any other relevant, reasonable duties requested by the VP, Ticketing Strategy & Partnerships and members of the Leadership team