Full-Time

CRM Data Planner

Viator

Posted on 1/23/2025

TripAdvisor

TripAdvisor

51-200 employees

Largest travel platform for reviews and bookings

Consumer Software
Consumer Goods

Senior, Expert

Company Historically Provides H1B Sponsorship

London, UK

Remote-friendly approach with the option to join on-site as often as you’d like.

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce

You match the following TripAdvisor's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong expertise in CRM segmentation, database marketing, and data-driven campaign management.
  • Proven experience in managing data briefs and developing actionable insights to drive customer value.
  • Solid understanding of statistical techniques and measurement methodologies in CRM.
  • Commercially astute with the ability to link data insights to tangible business outcomes.
  • Skilled in presenting complex data insights and strategies to both technical and non-technical audiences.
  • Strong knowledge of GDPR and other data privacy regulations.
  • Minimum 7+ years of experience in data planning.
  • Hands-on experience in building and implementing segmentation models, test-and-learn programs, and campaign performance measurement.
  • Experience working with MarTech platforms (e.g., Braze, Salesforce, or Segment CDP).
  • Proficiency in developing next-best-action frameworks and managing customer lifecycle strategies.
  • Bachelor's degree in Marketing, Business, Data Science, or a related field (advanced degree preferred).
Responsibilities
  • Develop and maintain a data-driven strategy to optimize CRM campaigns across all stages of the customer lifecycle.
  • Identify opportunities within data to improve communication programs, enhance customer engagement, and add commercial value.
  • Provide clear, detailed briefs to analysts for data extraction, segmentation, modeling, profiling, and campaign reporting.
  • Collaborate with campaign and data selection teams to ensure CRM campaign logic is implemented accurately and aligned with the broader strategy.
  • Lead the design of robust test-and-learn frameworks to deliver continuous improvements in customer segmentation and targeting strategies.
  • Forecast and analyze campaign impact, recommending actionable strategies to enhance ROI and performance.
  • Partner with analytics teams to deliver post-campaign analysis, translating insights into actionable recommendations for future initiatives.
  • Ensure campaign performance metrics and results are communicated clearly to stakeholders.
  • Champion the use of customer insights to inform and refine omnichannel CRM campaigns.
  • Ensure all data capture and use complies with relevant regulations (e.g., GDPR).
  • Act as a key point of contact for data governance and privacy best practices within the CRM function.
Desired Qualifications
  • Advanced degree preferred.

Tripadvisor is the largest travel platform in the world, designed to help travelers research and plan their trips. It collects millions of reviews and opinions from users about various travel services, including hotels, restaurants, activities, airlines, and cruises. Users can access this information to make informed decisions about their travel plans. Tripadvisor operates primarily through advertising revenue, offering businesses in the travel industry the opportunity to advertise on its platform and pay for enhanced visibility. Additionally, it earns money through affiliate commissions when users book travel services through links on its site. What sets Tripadvisor apart from its competitors is its vast database of user-generated content, which provides authentic insights and recommendations. The goal of Tripadvisor is to empower travelers with the information they need to create memorable travel experiences.

Company Size

51-200

Company Stage

IPO

Total Funding

$325M

Headquarters

Englewood, Colorado

Founded

1999

Simplify Jobs

Simplify's Take

What believers are saying

  • Tripadvisor can enhance AI-driven personalization features to meet demand for tailored travel experiences.
  • The rise of 'workcations' presents opportunities for Tripadvisor to expand remote work-friendly content.
  • Tripadvisor can leverage sustainability trends by promoting eco-friendly accommodations and experiences.

What critics are saying

  • Potential acquisition could lead to strategic changes impacting Tripadvisor's market position.
  • The resignation of M. Gregory O'Hara may cause shifts in corporate governance.
  • Inquiry into securities law violations could result in legal challenges and financial penalties.

What makes TripAdvisor unique

  • Tripadvisor is the world's largest online travel community with extensive user reviews.
  • The platform offers seamless links to booking tools for a comprehensive travel planning experience.
  • Tripadvisor's business model capitalizes on advertising revenue and affiliate commissions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Mental Health Support

401(k) Company Match

Company News

Accesswire
Jan 12th, 2025
Investors With Losses Are Invited To Join The Schall Law Firm In An Inquiry Into Liberty TripAdvisor Holdings Inc For Securities Law Violations

Investors with losses are invited to join The Schall Law Firm in an inquiry into Liberty TripAdvisor Holdings Inc for securities law violations.

Investing.com
Jul 8th, 2024
Liberty TripAdvisor secures new $500M Term Loan B Facility By Investing.com

Liberty TripAdvisor secures new $500M Term Loan B Facility

The Boston Globe
Feb 23rd, 2024
Could a New York private equity firm be hunting Tripadvisor?

The firm invested $325 million in Liberty TripAdvisor to help cover a margin loan that had to be paid off.

The Motley Fool
Feb 13th, 2024
Why Tripadvisor Stock Was Soaring Today

Liberty Tripadvisor, which effectively has majority voting control, has expressed interest in acquiring Tripadvisor.

Forbes
Feb 13th, 2024
Tripadvisor Is Preparing To Be Acquired And Taken Private

In March 2020, Liberty TripAdvisor Holdings landed a $325 million investment from Certares Management, which has invested in more than three dozen companies in the travel sector, including American Express Global Business Travel, Hertz Global Holdings and LATAM Airlines.

PhocusWire
Feb 12th, 2024
Tripadvisor Forms Special Committee To Evaluate “Potential Transaction”

Tripadvisor on Monday announced it has formed a special committee “to evaluate any proposals that may be brought forward for a potential transaction.”Specifically, the statement said, those proposals could come from Liberty Tripadvisor Holdings, an Englewood, Colorado-based company that has held a controlling interest in Tripadvisor since that company’s initial public offering in December 2011.In October, Liberty Tripadvisor Holdings received written notice from Nasdaq that trading of stock would be suspended if its minimum bid price did not regain compliance with the stock market.Liberty Tripadvisor holds a 57% voting interest in Tripadvisor, though it holds barely more than 20% stake in that company’s shares.Tripadvisor’s announcement of the special committee formation referred to Liberty Tripadvisor Holdings’ recent disclosure of its intent to “evaluate potential alternatives” involving Tripadvisor.Creating a committee of independent directors is done to protect the interests of the company while avoiding any conflicts of interest. It is generally formed to act on specific issues, such as negotiating and approving, or rejecting, a sale or change of control transaction.Tripadvisor’s announcement stated there can be no assurance that a transaction will occur.“Any potential transaction would be subject to, among other things, the negotiation and execution of mutually acceptable definitive transaction documents and the approval of the board, including the approval of the special committee,” the statement said.The company added that it does not intend to disclose developments on the matter until the special committee and board determine it’s appropriate or necessary or is required by law or regulatory requirements.In March 2020 Liberty Tripadvisor Holdings landed a $325 million investment from Certares Management

MarketScreener
Jan 27th, 2023
Liberty TripAdvisor Holdings, Inc. Announces Resignation of M. Gregory O’Hara from the Board of Directors, Effective January 31, 2023 | MarketScreener

Liberty TripAdvisor Holdings, Inc. announced that on January 26, 2023, M. Gregory O'Hara resigned from the board of directors of the Company, effective January 31, 2023.

PhocusWire
Jul 14th, 2022
Liberty Tripadvisor secures $325M investment, plans to repay existing margin loan | PhocusWire

Liberty Tripadvisor has landed a $325 million investment from Certares Management, which is expected to close within 10 business days.

Business Wire
Mar 26th, 2021
Liberty TripAdvisor Holdings, Inc. Closes Private Offering of $300 Million of 0.50% Exchangeable Senior Debentures Due 2051

ENGLEWOOD, Colo.--(BUSINESS WIRE)--Liberty TripAdvisor Holdings, Inc. Closes Private Offering of $300 Million of 0.50% Exchangeable Senior Debentures due 2051

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