Full-Time

VP – Programmatic

Posted on 10/29/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$180k - $190kAnnually

Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
  • Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
  • Expert ability to assess and rank issues and tasks in order of importance for taking action
  • Owns full IPG relationships for clients across all lines of business. Serves as the first point of escalation in client issues
  • Expert knowledge of technology or measurement ad tech solutions, including platforms
  • Expertise in Data Analysis
  • Successful collaborator with the ability to create healthy collaborative environments
  • Expertise in Project and Account Management
  • Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
  • Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
  • Experience managing existing business relationships, partnerships, and alliances internally and externally
  • KINESSO does not require candidates to have a college degree
Responsibilities
  • Serves as business operations supervisor overseeing pods of campaign managers and/or addressable strategists; oversees staffing and team structure and allocation of resources, across all IPG accounts; builds and maintains relationships with executives at clients; serves as the second point of escalation in client issues
  • Responsible for overall addressable capabilities across multiple teams/ accounts, including training and development of internal teams; negotiates with vendors to ensure best pricing and terms
  • Provides thought leadership to region; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.); advises and serves as point of escalation for all regional clients
  • Develops and shares best practices for deliverables; presents at new business pitches, client briefings and meetings
  • Responsible for the identification and development of long-term solutions for clients across the addressable spectrum
  • Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team
  • Develops and executes the thought leadership and strategy for their area
  • Responsible for people management duties including compensation recommendations, hiring/firing, performance appraisals, coaching and development
  • Influences the allocation of resources across the sub function
  • Decisions are guided by overall business P&L and goals

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include planning and buying media space, optimizing campaigns, and creating engaging content for distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven decision-making and its commitment to inclusivity within its workforce. The goal of Mediabrands is to maximize the return on investment for its clients while adapting to the changing media landscape.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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Simplify's Take

What believers are saying

  • Without detailed information, it's difficult to ascertain specific bullish outcomes for working at Mediabrands.

What critics are saying

  • The absence of a company description and recent news articles makes it difficult to assess potential risks accurately.

What makes Mediabrands unique

  • Mediabrands' lack of a provided company description makes it challenging to identify specific differentiators without additional context.

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