Web Content Strategy Manager
Confirmed live in the last 24 hours

201-500 employees

Moveworks uses conversational AI to deliver instant HR help.
Company Overview
Moveworks' mission is to revolutionize how companies support their employees — with the first AI platform that makes getting help effortless. The company operates a conversational AI to deliver instant HR help, addressing topics like benefits, new policies, and onboarding.
Mountain View, CA, USA
Experience Level
Desired Skills
Adobe Creative Suite
Business Strategy
Data Analysis
Content & Writing
  • Possess a creative and visionary mindset to identify long-term opportunities for Moveworks' content strategy
  • Have 3-5 years of relevant experience in a B2B corporate setting, including but not limited to online publishing, website management, content strategy, editorial work, and digital marketing
  • Required skills include complex project management, SEO, website content audit, inventory and strategy, and stakeholder alignment
  • Desirable skills include experience in designing, building, migrating, refreshing, and localizing web content, media planning and buying, social media strategy and management, and user experience design and research
  • Should have a good understanding of web content, digital assets, analytics, and content project management systems
  • Knowledge of Adobe Experience Manager, Target, Analytics, and Creative Suite is highly desirable
  • A background in writing, editing, and/or experience in design can be helpful
  • Must be familiar with web content marketing and production best practices, tools, and processes
  • Strong communication skills, both written and verbal, with exceptional grammar, spelling, usage, and attention to detail
  • Ability to prioritize and balance competing demands, align priorities with overall corporate and marketing strategy, and build consensus among leadership and stakeholders while managing their expectations
  • Collaborate with web colleagues to optimize web content and improve traffic, engagement, and conversion through audits and identification of opportunities
  • Ensure timely, accurate, and impactful content by collaborating with stakeholders, content creators, publishers, and developers
  • Manage a web editorial and design calendar to amplify corporate key messages and ensure audience understanding
  • Conduct user research to align content plans with the web roadmap and maintenance schedule and understand user needs
  • Advise marketers and creative teams on best practices for web copywriting, journey, and experience design
  • Incorporate keywords and metadata into the content strategy to improve search engine optimization
  • Collaborate with marketing colleagues to prioritize projects to meet the delivery dates for marketing initiatives
  • Use web analytics reports to enhance recommendations for improving content and the user experience
  • Provide optimization advice for web copy, design, and assets, including proactive recommendations for on-site strategies such as pillar content
  • Coordinate content activation with paid media and social teams based on the campaign plan
  • Analyze content marketing data to anticipate customer and prospect needs and identify trends
  • Develop and manage localization plans for the website to ensure global accessibility
  • Keep up-to-date with competitor sites, content strategy innovations, best practices, tools, and techniques, and document best practices to share with the team
  • Maintain a thorough understanding of the Moveworks product portfolio, customer personas, business strategy, key messages, strategic partnerships, and stakeholders