Full-Time

SMB Marketing Manager

Posted on 8/29/2024

TCP Software

TCP Software

201-500 employees

Time and attendance software solutions provider

Consulting
Enterprise Software

Mid

No H1B Sponsorship

Plano, TX, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4+ years of experience in marketing, with a focus on product-led growth strategies for SMBs.
  • Strong understanding of SMB market dynamics and customer behavior.
  • Experience with digital marketing, content creation, and campaign management.
  • Excellent analytical and problem-solving skills.
  • Proficiency in marketing automation and CRM tools.
Responsibilities
  • Develop and execute marketing strategies that leverage product features to attract and engage SMB customers.
  • Create and optimize campaigns that drive product adoption and user growth.
  • Work closely with product and sales teams to identify and capitalize on growth opportunities.
  • Analyze performance metrics and adjust strategies to improve lead generation and conversion rates.
  • Manage marketing budgets and ensure efficient use of resources.

TCP Software provides time and attendance solutions that help organizations track employee hours, manage schedules, and control labor costs. Their products include time clocks and employee scheduling software, which allow businesses to monitor attendance accurately and comply with labor regulations. Unlike many competitors, TCP Software offers highly customizable solutions tailored to the specific needs of various clients, including small businesses, schools, and large enterprises. The company's goal is to enhance workforce management by providing tools that improve payroll accuracy and reduce administrative tasks through self-service features.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

San Angelo, Texas

Founded

1988

Simplify Jobs

Simplify's Take

What believers are saying

  • Integration of AI-powered forecasting enhances predictive accuracy in workforce management.
  • TX-RAMP Level 2 certification strengthens TCP Software's data security credentials.
  • TCP Analytics provides advanced reporting for strategic decision-making.

What critics are saying

  • Emerging startups with lower-cost solutions threaten TCP Software's market share.
  • Rapid AI advancements may outpace TCP Software's current offerings.
  • Economic uncertainties could reduce spending on workforce management solutions.

What makes TCP Software unique

  • TCP Software offers highly configurable solutions tailored to diverse organizational needs.
  • The company has over 35 years of experience in workforce management solutions.
  • TCP Software's products are recognized for compliance and administrative excellence.

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