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Full-Time

SMB Marketing Manager

Confirmed live in the last 24 hours

TCP Software

TCP Software

201-500 employees

Time and attendance software solutions provider

Consumer Software
Enterprise Software

Mid

Plano, TX, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4+ years of experience in marketing, with a focus on product-led growth strategies for SMBs.
  • Strong understanding of SMB market dynamics and customer behavior.
  • Experience with digital marketing, content creation, and campaign management.
  • Excellent analytical and problem-solving skills.
  • Proficiency in marketing automation and CRM tools.
Responsibilities
  • Develop and execute marketing strategies that leverage product features to attract and engage SMB customers.
  • Create and optimize campaigns that drive product adoption and user growth.
  • Work closely with product and sales teams to identify and capitalize on growth opportunities.
  • Analyze performance metrics and adjust strategies to improve lead generation and conversion rates.
  • Manage marketing budgets and ensure efficient use of resources.

TCP Software provides time and attendance solutions that help organizations track employee hours, manage schedules, and control labor costs. Their products include time clocks and employee scheduling software, which can be customized to meet the specific needs of various clients, such as small businesses, schools, healthcare providers, and large enterprises. The software allows for accurate timekeeping and compliance with labor laws and union agreements, while self-service features enable employees and managers to manage scheduling and time-tracking tasks efficiently. Unlike many competitors, TCP Software emphasizes configurability and compliance, which has built a strong reputation and loyalty among its users. The company's goal is to optimize workforce management and ensure that organizations can effectively manage their labor resources.

Company Stage

Private

Total Funding

N/A

Headquarters

San Angelo, Texas

Founded

1988

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Simplify's Take

What believers are saying

  • Recognition through prestigious awards like the SIIA CODiE and Stevie® Awards highlights TCP Software's industry leadership and innovation.
  • Enhanced integration between TimeClock Plus and Humanity platforms offers a unified experience, improving payroll and scheduling accuracy and boosting overall efficiency.
  • The introduction of TCP Analytics empowers organizations with actionable insights, enabling better decision-making and control over labor costs.

What critics are saying

  • The competitive landscape in workforce management software is intense, with numerous players vying for market share.
  • Maintaining the high level of customization and configurability may lead to increased complexity and potential scalability issues.

What makes TCP Software unique

  • TCP Software's long-standing expertise of over 35 years in time and attendance solutions sets it apart from newer entrants in the workforce management market.
  • The company's strong focus on compliance, as evidenced by multiple awards and certifications, ensures that clients can trust their solutions to meet complex regulatory requirements.
  • TCP Software's highly configurable and customizable solutions allow organizations to tailor the software to their unique needs, providing a level of flexibility that many competitors lack.