Full-Time
X
1,001-5,000 employees
No salary listed
Expert
London, UK
This position is onsite in London.
- BA/BS degree preferred: Masters degree or equivalent experience a plus
- 12+ years marketing experience in an agency or media sales support function with a focus on emerging and social media
- Demonstrated ability to think strategically about a particular industry and/or product set
- Deep expertise in social media platforms, and demonstrated experience in X best practices
- Strong client-facing, sales and commercial skills
- Familiarity with agency holding companies and strong relationships across the agency landscape
- Ability to partner within cross-functional teams, to consult and bring ideas to the table
- Ability to build internal networks to accomplish goals through collaboration with resources across teams
- Strong writing and copy editing skills
- A self-starter who takes initiative and is action oriented
- Can balance the need for quick turnaround with longer-term strategic efforts Is flexible and can deal effectively with changes in priorities or ambiguity Is driven and solution-oriented and can overcome obstacles to drive projects through completion
- Comfortable with a fast-paced, always-on, start-up environment
- Strong PowerPoint and Keynote skills
- Alignment to X’s vision and core values
- Increase revenue across active accounts and unlock new clients
- Build trusted partnerships, expand and deepen relationships and facilitate active communication between agencies and X
- Partner with the X Global Agency Team in New York to develop and execution of trading strategies to agree collaborative trading agreements with holdcos that drive incremental revenue for X and value for the Agency
- Develop and build educational training programs to inform about our products, brand safety tools and best practices for advertising on X
- Demonstrate how and why individuals use X to help marketers identify and inspire authentic uses of X for their brand or clients
- Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to X and its Marketing and Product Development teams. This includes working on sales materials development and providing input about advertiser insights and needs for new products, features and solutions
- Partner with X Europe & Africa Sales Leadership and in market agency teams to develop agency support plans, growth strategies and on day to day matters to remove blockers, increase revenue from existing accounts and unlock new advertisers
- Develop and build first class programs for their brands and to uplevel their creative thinking and deliver positive business impact for their clients
- Discover, catalog and 'case' great X usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use X
- Provide an overview of the X ecosystem, including owned- and operated-X properties and third party partners and services that rely on the X API, e.g., power-user platforms, campaign management, and analytics services
- Consult about use and set up of X data, visualizations and other ways to display real-time X activity within agency and brand environments
- Advise agencies about Ad tech partners, programs and (re)structuring they might consider to increase the knowledge, or improve the performance, of their internal account teams
Company Size
1,001-5,000
Company Stage
Growth Equity (Venture Capital)
Total Funding
$49.3B
Headquarters
San Francisco, California
Founded
2006
Simplify's Take
What believers are saying
- Algorithmic stablecoins are gaining traction, attracting interest in the DeFi space.
- The SEC's regulatory shift fosters innovation in blockchain gaming.
- Potential Solana ETF approval could boost institutional investment in Solana.
What critics are saying
- Algorithmic stablecoins have a history of volatility and failure, posing risks to Sonic.
- The SEC's evolving regulatory stance could impact Sonic's operations.
- Competitors like Ethena Labs' USDe stablecoin challenge Sonic's market position.
What makes X unique
- Sonic's new stablecoin offers potentially high yields, attracting significant liquidity.
- Sonic is a high-performance layer-1 network optimized for financial applications.
- The network is tailored for high-throughput and low-latency operations.
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↓ -6%Sonic co-founder and lead architect Andre Cronje teased plans on March 25 to launch a new algorithmic stablecoin on the network within five weeks.Cronje highlighted that the new stablecoin could offer over 19% in annual percentage yield at $1 billion total value locked (TVL).He previously said on March 20:“Pretty sure our team cracked algo stable coins today, but previous cycle gave me so much PTSD not sure if we should implement.”Cronje referred to high-profile scandals involving algorithmic stablecoins like TerraUSD (UST), which collapsed and caused nearly $40 billion in losses for investors. The episode triggered widespread scrutiny of algorithmic models for stablecoins.Despite initial hesitation, Cronje proceeded to share technical benchmarks. On March 22, he published a proof of concept (POC) indicating the stablecoin would yield over 200% APR at $10 million in TVL, decrease to approximately 23.5% at $100 million, and stabilize near 4.9% beyond $1 billion in TVL.On March 24, he reported optimization breakthroughs that significantly increased yield potential. He said in a post:“Yohaan just found a way to turn this into 95.9% APY at $100m TVL, and 19.18% at $1bn+”Cronje did not disclose specific details on the stablecoin’s algorithmic mechanics, collateral backing, or on-chain controls. However, the yield curve implies a variable-rate return system based on liquidity tiers.Additionally, the yield model suggests a scalable incentive mechanism where early adopters are rewarded with higher returns, gradually normalizing as liquidity deepens.A $230 billion marketSonic, a high-performance layer-1 network, is positioning itself as an execution environment optimized for financial applications.According to Cronje, the network is tailored for high-throughput and low-latency operations, suggesting a stablecoin product could serve as a core component in its evolving ecosystem.The stablecoin market recently surpassed $230 billion in total value, led by Tether’s USDT’s $145 billion market cap, followed by Circle’s USD Coin (USDC), which has a market cap of $58 billion.Despite USDT’s dominance, new entrants are posing real competition in the sector, including Ethena Labs’ USDe, which registered outstanding growth over the past year.USDe, which is also an algorithmic stablecoin, climbed from a $1.3 billion market cap to $5.4 billion within a year.Mentioned in this article
Cboe has submitted a filing to the U.S. Securities and Exchange Commission that would allow the exchange to list shares of a Fidelity exchange-traded fund tracking the price of Solana. The19b-4 form, filed Tuesday, is a major step in the SEC’s approval process, although Fidelity must still file an S-1 registration statement describing the product. The filing comes just days after Fidelity registered a Delaware Trust entity for its Solana fund, which would be based on the performance of the sixth largest digital asset by market capitalization. The token was recently trading at about $145, up nearly 1.2% in the past 24 hours, according to data provider CoinGecko. Grayscale, Bitwise, Canary, 21Shares, Franklin Templeton, and VanEck have also submitted filings for spot Solana ETFs. Earlier this year, Bloomberg Senior ETF Analyst Eric Balchunas has penciled in a 70% chance that Solana ETFs would receive a green light this year, although he would not predict the timing. Those applications are part of a deluge of proposed altcoin funds, including XRP, Dogecoin and Cardano, that have followed the wild success of spot bitcoin ETFs, which have generated more than $35 billion in net inflows since their approvals starting last January, and more muted achievements of spot Ethereum funds. Fidelity’s Wise Origin Bitcoin Fund has received about $11.5 billion in net flows in its more than 14 months of existence, the second most among the spot bitcoin funds. According to a CoinShares report, crypto-backed investment products generated $644 million in net inflows last week following five consecutive weeks of outflows. The rebound was largely driven by inflows to products based on Bitcoin, followed by Solana-based offerings. Edited by James RubinDaily Debrief NewsletterStart every day with the top news stories right now, plus original features, a podcast, videos and more
The US Securities and Exchange Commission has formally closed its investigation into Australian web3 gaming firm Immutable, the company announced on March 25.Immutable, known for its Ethereum-based gaming infrastructure and native IMX token, revealed that it had received a Wells notice from the SEC in November 2024 — an indication that the agency was considering enforcement action.The company believed the inquiry was related to its token’s listing and early sales, which date back to 2021. With the investigation now dropped and no charges filed, Immutable called the decision a step forward for regulatory clarity in the blockchain gaming sector.Immutable, which aims to bring blockchain-based ownership to the global gaming market, said it plans to accelerate its expansion now that the regulatory uncertainty has been lifted.String of closuresThe case’s closure adds to a growing list of enforcement efforts withdrawn or halted under the SEC’s acting chair, Mark Uyeda.Since taking the helm in January, Uyeda has overseen the dissolution of several high-profile probes as the agency distances itself from the aggressive enforcement strategy employed during Gary Gensler’s tenure.In recent weeks, investigations into other major crypto companies — including Gemini, Robinhood, OpenSea, and Yuga Labs — have also been closed. Meanwhile, legal actions involving firms such as Coinbase, Ripple, and Kraken have been dismissed or paused.The SEC has also established a new Crypto Task Force led by Commissioner Hester Peirce, a longtime advocate for clearer crypto guidelines.The initiative is part of a broader effort to engage with industry stakeholders and craft formal rulemaking rather than relying on enforcement as a primary tool.Task forceSince its launch in January, the Crypto Task Force has taken a more collaborative and transparent approach to crypto regulation.The task force has hosted a series of public roundtables addressing core issues such as digital asset classification, crypto trading platforms, custody solutions, tokenization, and decentralized finance.It has also actively sought public input from industry stakeholders, including a formal submission from Ripple advocating for clear, predictable criteria to determine whether a digital asset qualifies as a security.The task force’s efforts signal a broader shift toward structured rulemaking aimed at providing regulatory clarity while supporting innovation in the digital asset space.The SEC’s evolving posture comes amid a wider re-evaluation of crypto oversight in Washington, fueled in part by policy shifts under the Trump administration.Mentioned in this article
Dogecoin (DOGE) is up 14.5% on the week, regaining ground amid a broader meme coin rally fueled by investors’ renewed appetite for risk-on assets. They have sent the meme coin category up 11% according to data provider CoinGecko, with other top tokens by market value Pepe and Shiba Inu rising more than 10% to claw back some losses and newer, popular tokens, SPX6900 and FARTCOIN, skyrocketing 70% and 104%, respectively over the last seven days. The surge has left meme coin proponents feeling more buoyant after a weeks-long slump, although other observers of the space believe that the tokens’ future is uncertain. They expect the meme coins, which reference pop culture and news events and are more volatile than other tokens, to change, and that investors will have to adapt. “I don’t think that you’re going to be able to consistently launch 30,000 tokens a day and think that there’s going to be this kind of crazy community of people or new people onboarded because of that,” said Joe McCann, founder of crypto fund Asymmetric, on the Unchained podcast. “There’s going to be some new implementation or innovation or iteration of what meme coins actually look like, and so that trade opportunity is what you should be looking for.” The total meme coin market cap has fallen to $58.7 billion according to CoinGecko. By comparison, dog-themed tokens, like DOGE and Shiba Inu, alone represented more than a $103 billion market cap on December 7. Yet meme coin analyzer Murad Mahmudov believes the category has huge potential, largely because it has yet to draw wider-spread awareness. “99.99% of people haven’t heard about SPX6900 yet,” posted crypto trader and meme coin analyzer Murad Mahmudov on X (formerly Twitter). “It will be everywhere. With the whole world wanting to join in
The US Senate is preparing to hold a final vote on March 27 to nullify the Internal Revenue Service’s (IRS) broker reporting rule for DeFi operators.If approved, the resolution could be sent to President Donald Trump’s desk as early as March 28 for signing, according to Fox reporter Eleanor Terrett reported on March 25, citing three people familiar with the matter.The vote follows a procedural requirement after the Senate passed the same joint resolution in a bipartisan supermajority on March 4. 292 lawmakers voted to overturn the broker rule, while 132 opposed it.The broker rule, finalized by the IRS in December 2023, aimed to broaden tax reporting obligations by redefining “brokers” to include digital asset platforms, including DeFi front-end interfaces.Under the regulation, entities classified as brokers would be responsible for implementing Know Your Customer (KYC) standards, monitoring user activity, and reporting transaction data to the IRS.Community pushbackThe rule was introduced as part of the former President Joe Biden administration’s broader strategy to close tax gaps associated with crypto transactions and enhance visibility into blockchain-based financial activity.Since its introduction, the IRS rule has been the focus of industry opposition, with developers and advocates warning that DeFi infrastructure cannot feasibly comply with broker-level surveillance and reporting requirements.In December, the decision prompted a joint lawsuit by the Blockchain Association, the DeFi Education Fund, and the Texas Blockchain Council challenging the rulemaking. The entities said that the rule “risks crippling the US digital asset sector.”Blockchain Association’s head of legal, Marisa Coppel, said amid the lawsuit that the Treasury has gone beyond its statutory authority in expanding the definition of “broker” to include providers of DeFi trading front-ends. She added that these interfaces do not affect transactions.Additionally, critics have highlighted that DeFi protocols lack centralized control or custodial authority over user funds, rendering the expansion of the broker rule useless.If Trump signs, the rule will be formally repealed, removing the expanded definition of brokers from IRS enforcement policy.Mentioned in this article