Full-Time

Vice President

Segment Marketing

Updated on 12/4/2024

Enfusion

Enfusion

1,001-5,000 employees

Cloud-native SaaS platform for financial operations

Fintech
Financial Services

Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 15+ years in product, segment, or integrated marketing roles within financial services, preferably marketing fintech to asset managers
  • Strong background marketing to institutional asset managers
  • 3-5+ years leading global teams
  • Proven ability to develop thought leadership and market positioning
  • Deep knowledge of asset management sector, including trends, pain points, and workflows
  • Understanding of investment management front-to-back-office operations
  • Global marketing experience including UK, EMEA, and APAC
  • Track record of executing global marketing plans and managing budgets
  • Ability to synthesize complex concepts into compelling messaging
  • Experience in market research and competitive analysis
  • Strong presentation skills and ability to engage senior decision-makers
  • Excellent project management capabilities
  • Bachelor's Degree required; Master's Degree preferred
Responsibilities
  • Serve as marketing's subject matter expert on our industry, products, and clients
  • Develop comprehensive understanding of our TAM and ICP to drive engagement
  • Create and execute global marketing strategies for each segment and region
  • Meet KPIs for marketing-sourced pipeline and bookings
  • Lead primary client research to inform messaging and content strategy
  • Model marketing KPIs based on market dynamics
  • Maintain expert knowledge of competitive landscape and positioning
  • Partner with Sales and Product to define thought leadership and product positioning
  • Develop buyer journey maps, value propositions, and cross-channel campaigns
  • Create and execute insight-driven marketing programs
  • Develop sales enablement and product marketing materials
  • Lead product launch strategies and market education programs
  • Collaborate with alliance partners to generate leads and increase awareness

Enfusion offers a cloud-native SaaS platform that integrates front-, middle-, and back-office functions, providing a single source of truth for all users and enabling seamless API-powered integrations. The platform supports remote work and provides managed services for middle and back office.

Company Stage

IPO

Total Funding

$256M

Headquarters

Chicago, Illinois

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • Successful platform migrations, like that of Kayne Anderson, demonstrate Enfusion's ability to enhance productivity and operational efficiency for clients.
  • The partnership with SteelEye offers clients additional value through integrated compliance tools, making Enfusion's platform more attractive.
  • Enfusion's IPO and subsequent stock performance indicate strong market confidence and potential for growth.

What critics are saying

  • The investment management software market is highly competitive, requiring continuous innovation to maintain a competitive edge.
  • Dependence on successful partnerships, such as with SteelEye, means that any issues in these collaborations could impact Enfusion's service offerings.

What makes Enfusion unique

  • Enfusion's SaaS platform consolidates front, middle, and back-office functions into a single system, unlike many competitors who offer fragmented solutions.
  • The partnership with SteelEye enhances Enfusion's compliance capabilities, providing a seamless integration for trade and order data management.
  • Enfusion's focus on workflow optimization and operational efficiency sets it apart in the investment management software market.

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