Director – Client Strategy
Posted on 12/30/2022
INACTIVE
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Google Analytics
Marketing
PowerPoint/Keynote/Slides
Communications
SEO
Mergers & Acquisitions (M&A)
Requirements
- 8-10 years of digital marketing experience
- Strong knowledge of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Shopping, Display, etc.)
- Strong experience working with and using Google Analytics
- Experience managing multi-channel relationships
- Ability to build relationships with clients and peers
- Strong written and oral communication skills, specifically around presentations
- Effective time management and project management skills
- Proficient in Microsoft Office (Excel, PowerPoint, Word, etc.)
- Experience working with mobile measurement partners (MMP); AppsFlyer, Adjust, Branch, Singular, Kochava
- Knowledge of App User Acquisition and/or retention campaign tactics
- Knowledge of Google Universal App Campaigns, Apple Search Ads, Facebook App Install Campaigns, etc
- Flexible PTO : We encourage (but do not require) all employees to take at least 20 PTO days per year and a maximum of 40 PTO days annually subject to general parameters of Tinuiti's PTO usage policy
- Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
- Flex Friday's: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time
- Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug
Responsibilities
- Lead all cross division client communication, projects, and deliverables
- Set Strategy & Goals across all divisions for multi-channel clients and provide clear direction & vision on priorities to achieve to all division leads
- Work with channel leads to create & implement strategy for clients that will help solve client challenges & needs
- Understand and uncover client motivations & needs
- Demonstrate a robust understanding of the roles and metrics of other communication channels and have an ability to lead integrated efforts
- Use analytics & data such as Google Analytics to discover opportunities and strategies and well as assist with reporting needs
- Handle all cross-division processes as it relates to internal/external communication, integrated planning, integrated deliverables & knowledge sharing
- Assist clients in establishing budgets and forecasts per channel, as well as use data provided to ensure that budget is being used in the most efficient matter
- Ensure & facilitate cross channel communication both internally & externally
- Ensure & facilitate cross channel planning for new client relationships, new campaigns, or new strategies brought to us by the client
- Be a positive example and set the tone for the cross-divisional team by going above and beyond
- Establish and demonstrate an understanding of all communication channels & metrics to develop a smooth integrated process
- Proactively assist larger channel team to provide POV to clients on industry trends
Data-driven digital marketing agency
Company Overview
Tinuiti is on a mission to connect brands to their audiences with Performance Driven Digital Marketing solutions where it matters most. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization.
Benefits
- 401(k) with 4% match
- Health, dental, and vision insurance
- Parental leave
- Equity
- Health & wellness stipend
- Pet insurance
- Training & development
Company Core Values
- Unleash greatness
- Never stop learning
- Ignite your passion
- Thankful living
- Innovate & inspire change