Full-Time

Business Analyst

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Global marketing and communications services provider

Consulting
Consumer Software
Enterprise Software

Senior

London, UK

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Kubernetes
AWS
Google Cloud Platform
Requirements
  • 5+ years of experience in a business analyst role delivering value in the ad tech or MarTech space.
  • Demonstrated understanding of customer needs and translating them into actionable insights.
  • Experience using multiple research methods to gather and analyse quantitative data.
  • Knowledge of systems thinking principles and tools to solve complex challenges.
  • Ability to effectively describe problems, facilitate discussions, and achieve stakeholder alignment.
  • Experience with scaled agile methodologies and the ad tech technologies.
  • Ability to interpret trends and identify customer problems to develop solutions.
  • Experience in outcome-based modelling, focusing on achieving tangible results.
  • Commitment to staying up to date on industry trends.
  • Martech & Adtech Expertise: Strong understanding of the current and future trajectory of these sectors.
  • Ability to demonstrate an understanding of cutting-edge digital advertising technologies.
  • Experience building platforms or endpoint solutions.
  • Experience with Google Cloud Platform, AWS, Kubernetes, and other scaled infrastructure projects.
Responsibilities
  • Drive adoption of a product-focused approach across all teams involved in development.
  • Work closely with product owners, technical leads, and stakeholders to achieve development objectives.
  • Identify process improvement opportunities and champion innovative solutions for future needs.
  • Translate business requirements into technical specifications and ensure alignment with strategic goals.
  • Stay informed about industry trends, competitive landscape, and emerging technologies in dynamic content.

Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.

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