Full-Time

Business Analyst

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior

London, UK

Category
Business Research
Project Management
Strategy Development
Business & Strategy
Required Skills
Kubernetes
AWS
Google Cloud Platform
Requirements
  • 5+ years of experience in a business analyst role delivering value in the ad tech or MarTech space.
  • Demonstrated understanding of customer needs and translating them into actionable insights.
  • Experience using multiple research methods to gather and analyse quantitative data.
  • Knowledge of systems thinking principles and tools to solve complex challenges.
  • Ability to effectively describe problems, facilitate discussions, and achieve stakeholder alignment.
  • Experience with scaled agile methodologies and the ad tech technologies.
  • Ability to interpret trends and identify customer problems to develop solutions.
  • Experience in outcome-based modelling, focusing on achieving tangible results.
  • Commitment to staying up to date on industry trends.
  • Martech & Adtech Expertise: Strong understanding of the current and future trajectory of these sectors.
  • Ability to demonstrate an understanding of cutting-edge digital advertising technologies.
  • Experience building platforms or endpoint solutions.
  • Experience with Google Cloud Platform, AWS, Kubernetes, and other scaled infrastructure projects.
Responsibilities
  • Drive adoption of a product-focused approach across all teams involved in development.
  • Work closely with product owners, technical leads, and stakeholders to achieve development objectives.
  • Identify process improvement opportunities and champion innovative solutions for future needs.
  • Translate business requirements into technical specifications and ensure alignment with strategic goals.
  • Stay informed about industry trends, competitive landscape, and emerging technologies in dynamic content.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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