Full-Time

Vice President

Global Analytics & Insights

LEGO

LEGO

10,001+ employees

Produces and licenses construction toy sets

Compensation Overview

$333.6k - $500.5k/yr

+ Bonus

Boston, MA, USA

Hybrid

Hybrid role; average 3 days in-office per week at Boston or Copenhagen hubs.

Category
Data & Analytics (2)
,
Required Skills
Data Science
Machine Learning
Data Analysis
Requirements
  • Proven leadership track-record in driving transformational agenda whilst creating followership throughout the organisation
  • Experience in a global analytics and insights leadership role
  • Proven track record of inspiring teams to take commercial data and translate it into actionable insights that delivers business impact
  • Experience in consumer goods companies or similar; experience in both business-to-business and direct-to-consumer is preferable
  • Strong experience in data management and analytical analysis and driving towards insights
  • Experience in navigating change and driving global teams through transformation
  • Strong leadership, project management, and collaboration skills
  • Ability to lead and develop global teams, experience with larger teams is a plus
  • Excellent interpersonal and communication skills
  • Experience with augmented analytics to analyse large volumes of data quickly, reveal insights, and make predicting the likelihood of future events more nuanced and more accurate
  • Experience with building and testing predictive models within a sales organisation
  • Ability and willingness to speak-up and to challenge the status quo
Responsibilities
  • Lead a large and diverse team of functional experts, create a common vision and priorities
  • Lead the transformation in the A&I Organisation to enhance commercial strategies through data-driven insights, positioning the business for growth
  • Lead the evolution of one global team of A&I expertise with the aspiration of inspiring career opportunities and infusing digital expertise to business
  • Unify and advance functional capability building programs to further elevate A&I talent development
  • Elevate commercial insights to drive consumer sales and revenue growth through strategic data-driven decisions
  • Ensure global adoption of data-driven approaches for the purpose of generating stronger business insights through data analytics, information visualisation, and addressing unanswered business issues in a proactive manner
  • Effectively communicate on subject matter towards various stakeholders companywide
  • Explore future ways of working with an Advanced Analytic approach
  • Generate long term data insights informing long term strategic commercial choices
  • Ensure analytics processes are tightly aligned with commercial objectives to drive actionable business outcomes. Drive alignment on global decision-making processes.Eliminate data and process silos and drive user adoption
  • Standardise and elevate (including leveraging AI) analytical tools to build better & more timely insights while maximising efficiency
  • Define the ways of working within Global Commercial Development and across Data office, the Global Insights team, BSO and other global teams – align the operating model and the service level agreement

LEGO designs, manufactures, and sells plastic interlocking construction toys and related experiences for children and adults. Its bricks use a stud-and-tube system that provides clutch power, allowing bricks from any era to connect and build within the LEGO System in Play. The company differentiates itself through private family ownership, a unified building system, licensed franchises, and a diversified ecosystem that includes LEGOLAND, digital games, films, and educational products. Its goal is to inspire learning and creativity through constructive play and to grow the brand across licensing, media, retail, and education.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Billund, Denmark

Founded

1932

Simplify Jobs

Simplify's Take

What believers are saying

  • Record $12.9B 2025 sales from 860 sets and adult Botanicals demand.
  • Global factories in Mexico, Hungary, Vietnam dodge tariffs ahead of 2027 Virginia plant.
  • Smart Play tech launches March 2026 with Star Wars sets boosting interactivity.

What critics are saying

  • Hasbro CREATURES line erodes 30% adult share with cheaper Botanicals rivals.
  • Oil surge from Operation Epic Fury hikes ABS costs, expiring contracts squeeze margins.
  • Disney ends Star Wars licensing post-2026, slashing 15-20% franchise revenue.

What makes LEGO unique

  • Patented 1958 stud-and-tube coupling ensures all bricks interconnect indefinitely.
  • LEGO System in Play from 1955 creates cohesive building across eras.
  • Family-owned since 1932 by Kirk Kristiansen family maintains long-term vision.

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Benefits

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Company News

Yahoo Finance
Mar 13th, 2026
Lego hits record $12.9B in sales by adapting factories to tariffs

Lego reported record revenue of $12.9 billion for last year, up 12%, driven by 16% growth in consumer sales that outpaced the toy industry's 7% average. The Danish toymaker attributed the increase to higher sales volume rather than price rises. The company launched 860 sets last year, its largest collection ever, including new partnerships with Formula 1, Epic Games' Fortnite, Bluey and Pokémon. Its Botanicals range, featuring plastic plants, proved particularly popular with adults. Lego's success partly stems from its strategic factory placement near key markets, helping it navigate tariffs. The company operates plants in Mexico, Hungary and Vietnam to serve different regions, with a US facility opening next year. Adults buying toys for themselves now represent up to 30% of global toy sales, according to Circana data.

Yahoo Finance
Mar 10th, 2026
Lego CEO warns oil price surge could raise toy costs

Lego Group CEO Niels B. Christiansen has warned that rising oil prices could increase costs for the toymaker, as crude oil is a key input for producing Lego bricks. Oil prices have surged more than 60% since the start of Operation Epic Fury. Christiansen said short-term contracts provide some protection, but sustained increases would impact input costs. He described oil price volatility as part of challenges the company has faced over recent years. Despite potential headwinds, Lego reported strong 2025 results, with sales rising 12% to 83.5 billion Danish kroner. Operating and net profits grew 22% and 21% respectively, driven by innovations including Formula One racing and flower-themed sets. The company ended the year with its largest-ever product portfolio and plans new releases for 2026.

Yahoo Finance
Mar 10th, 2026
Lego profits jump 21% to $2.6B on strong demand across all markets

Danish toymaker Lego reported net profits of 16.7 billion kroner ($2.6 billion) for 2025, up 21% year-on-year, with revenue rising 12% to 83.5 billion kroner. The company attributed the growth to strong demand across all markets from both children and adults, driven by brand strength, innovative products, strategic partnerships and retail execution. Lego expanded its range to over 860 products last year, including popular lines like Lego City, Lego Technic and Lego Star Wars, alongside new offerings such as Lego Botanicals and Lego Icons. Formula 1 sets from a 2025 season partnership and expanded digital games also contributed to growth. Chief executive Niels B Christiansen noted the company achieved over 50% recyclable and recycled materials in toy production.

CNBC
Mar 9th, 2026
Lego outpaces toy industry with licensed IP and global supply chain expansion

Lego has outperformed the broader toy industry through strategic partnerships with major franchises like Marvel, Harry Potter and Formula 1, targeting adult buyers alongside children. The Danish company was early to court "kidult" consumers, a demographic driving significant growth in the sector. The toymaker's success also stems from its globally distributed supply chain. With existing factories in Mexico, Hungary and Vietnam, Lego is expanding manufacturing capacity further with a new facility in Virginia set to open in 2027. The combination of licensed intellectual property and geographical diversification has enabled Lego to maintain its competitive advantage in an increasingly challenging toy market.

Condé Nast
Feb 18th, 2026
Lego's Smart Brick: Inside the tech-packed system that nearly launched with a different theme

Lego has developed a new Smart Brick system, following years of development led by design director Michael Fuller and chief technology officer Tom Donaldson. The project required resilience, with early prerelease Jungle Explorers playsets scrapped in favour of eventual Star Wars models. The Smart Brick features a built-in synthesiser generating sounds rather than playing recordings, sensors detecting light, dark and colour, and lights that can communicate with other bricks. Early prototypes were tested with children, with telemetry data used to refine the interactive system. Despite the advanced technology's potential applications beyond toys, Donaldson says profit wasn't the driving factor. The development team adopted a "let's do everything" approach, incorporating all wish-list features without compromises. Fuller spent half the total development time on handmade prototypes.