Full-Time

Senior Product Manager

Posted on 9/30/2025

Pet Circle

Pet Circle

201-500 employees

Online pet supplies retailer in Australia

No salary listed

Sydney NSW, Australia

Hybrid

Hybrid role based in Sydney; 3 days on-site per week.

Category
Product (1)
Required Skills
Agile
Product Management
JIRA
Hotjar
Confluence
Looker
Requirements
  • 5+ years of product management experience in consumer-facing, high-traffic business-to-consumer environments.
  • Proven track record delivering financial outcomes through product (LTV, AOV, purchase frequency, cross-sell).
  • Strong hands-on experience with analytics and product insight tools (Looker preferred, plus tools such as FullStory, GA, HotJar).
  • Expertise in A/B testing, experimentation frameworks and hypothesis-driven development.
  • Experience with the Atlassian stack (Jira, Confluence) and agile practices.
  • Ability to lead cross-functional squads and collaborate effectively across teams.
  • Excellent communication skills, with proven ability to influence senior leadership.
  • Highly data-driven, outcome-oriented, and curious — driven to deeply understand customer behaviour and pain points.
Responsibilities
  • Own the product strategy and roadmap for discovery and personalisation across app and web, aligned to company and mission goals.
  • Deliver measurable outcomes tied to lifetime value, average order value, categories per order, purchase frequency, and revenue from recommendations.
  • Run structured hypothesis-driven experimentation and A/B testing to validate ideas and prioritise initiatives.
  • Leverage AI and personalisation tools (both in-house and external) to provide highly contextual recommendations and scalable discovery experiences.
  • Lead a cross-functional squad to deliver high-quality features on time and to scope.
  • Collaborate closely with stakeholders across CX, Operations, Marketing and beyond to align and build buy-in.
  • Present progress and strategy to senior leadership, influencing company direction in discovery and personalisation.
Desired Qualifications
  • Experience with AI/ML-driven products and recommendation systems.
  • Background in e-commerce or marketplace platforms.
  • Ability to manage and optimise discovery within large catalogues (10k+ SKUs) and high-volume environments.
  • Experience with customer retention, personalisation or LTV strategies.

Pet Circle operates as a direct-to-consumer online retailer in Australia that sells pet supplies, including premium pet food, medications, toys, accessories, and treats for dogs, cats, birds, reptiles, and small animals. Customers browse and order through its website, with a delivery system that supports fast shipping and a wide inventory. The business earns revenue from product sales and also generates income from promotions and subscription services for regular deliveries. The company differentiates itself with a comprehensive product range, competitive pricing, and a user-friendly online shopping experience that makes it easy for pet owners to find and receive what they need. Its goal is to provide convenient, reliable access to quality pet products for pet owners across Australia, from urban to rural areas.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$201M

Headquarters

Sydney, Australia

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Secured $75M from Prysm Capital after $308.8M sales.
  • Australian pet e-commerce grows 12.5% CAGR to $2.1B by 2028.
  • 29M pets in 2025 drive demand for online premium supplies.

What critics are saying

  • Amazon AU Prime same-day delivery causes 20-30% churn in 3-6 months.
  • Petbarn expansion erodes online share via impulse buys in 6-12 months.
  • ACCC probe delists 15% high-margin pet medications in 12-24 months.

What makes Pet Circle unique

  • Pet Circle offers online vet team for personalized pet advice.
  • Auto-delivery subscriptions ensure never running out of supplies.
  • Launched 'Pet Better' brand platform in major marketing push.

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Benefits

Flexible Work Hours

Pawral Leave

Wellness Program

Professional Development Budget

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Tech in Asia
Aug 20th, 2025
Australian $1b online pet retailer Pet Circle names new CEO

Pet Circle has named Alastair Venn as its new CEO, with co-founder Mike Frizell stepping into the chairman role.

EQ Life Pty Ltd
Jul 25th, 2025
Pet Circle announced as Naming Rights Sponsor of the 2025 Australian Jumping Championships

Pet Circle announced as Naming Rights Sponsor of the 2025 Australian Jumping Championships.

Retail World Magazine
Jul 21st, 2025
Pet Circle launches Superman campaign

Pet Circle has teamed up with Warner Bros. and DC Studios to launch a "supercharged" Superman brand campaign.

PetRescue
Dec 18th, 2023
Purr-fect Collaboration: Pet Circle's Generosity Brings $8,050 of Joy to Rescue Cats!

PetRescue Ltd teamed up with Pet Circle to deliver $8,050 worth of cat scratchers to incredible PetRescue member rescue organisations in New South Wales and Queensland.

Octomedia
Jul 3rd, 2023
Pet Circle secures $75 million to fund expansion

Online pet supplies company Pet Circle has secured $75 million in funding from its existing top-tier investor, Prysm Capital, coming after strong retail sales of $308.8 million last year.

INACTIVE