Full-Time
Product Marketing Manager
Posted on 4/11/2024
Modular, upgradeable consumer electronics laptops
Hardware
Consumer Goods
Mid
Remote in USA
Required Skills
Marketing
Requirements
- 4+ years of experience in product marketing or related industry experience
- Excellent written and verbal communication skills
- Ability to quickly learn new technical topics and teach others of varying technical levels
- Experience using data-driven decision-making, experimentation, and customer-based research
- Strong cross-functional collaboration skills
- Growth mindset and demonstrated examples of resourcefulness to get the job done
Responsibilities
- Identify and understand product features, map out messaging and positioning, and establish go-to-market plans to reach target audiences
- Plan and lead cross-functional campaign strategy, coordinate key moments and campaign assets across various channels
- Manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors
- Immerse yourself in the world of Linux users, DIYers, gamers, and tech enthusiasts. Understand what they care about and help shape our products and marketing to better fit their needs
- Build developer initiatives and enable developers to create using Framework products and documentation
- Contribute to the creation and development of content for tech-savvy audiences by providing marketing insights and audience-specific copywriting
- Attend industry and consumer events to demo Framework products and gain a deeper understanding of our target audiences
- Work closely with the Marketplace, Design, and Hardware teams to bring audience-aligned products to market
The Framework Laptop is a modular, upgradeable notebook designed to promote sustainability and longevity in consumer electronics. It features fully customizable input, upgradeable graphics, and options for AMD Ryzen™ and Intel® Core™ processors.
Company Stage
Series A
Total Funding
$44M
Headquarters
San Francisco, California
Founded
2019
Growth & Insights
Headcount