Full-Time

Senior Director

CRM & Lifecycle Marketing

Confirmed live in the last 24 hours

Daily Wire

Daily Wire

51-200 employees

Digital media company for conservative audiences

Consumer Software
Entertainment

Senior, Expert

Nashville, TN, USA

Position requires onsite presence in Nashville, TN.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Proven work experience as a CRM Director or similar role
  • Solid background in customer acquisition strategies
  • Technical expertise with CRM and analytical systems
  • Knowledge of online marketing methods and best practices
  • An ability to manage marketing projects end-to-end
  • Strong communication skills along with a customer-oriented attitude
Responsibilities
  • Build and grow a CRM and Lifecycle Marketing team, promoting a culture of creativity and new ideas.
  • Develop dynamic CRM and Lifecycle strategies that drive engagement and retention across Daily Wire subscribers, implementing strategies to drive sales and engagement with other product verticals (Bentkey Kids, Bentkey Consumer Products, etc.).
  • Build an email data and preference strategy that maximizes growth and customer ease.
  • Build and garner alignment for quarterly road maps of projects to complete to increase channel growth and support product launches.
  • Stay current on changes in CRM technology, identify best practices, and bring new ideas to fruition. Look for AI opportunities to expand capabilities and maximize output.
  • Ensure delivery of multi-channel marketing campaigns that resonate with consumers and grow engagement across multiple touch points.
  • Increase the sophistication of dynamic campaign capabilities, tailoring email content to individual subscriber preferences.
  • Identify opportunities for automation and integration of AI / ML into our experimentation strategy.
  • Build relationships across Acquisition, Brand, Product, Research, Data, and other teams that are critical to CRM growth strategy.
  • Establish KPIs to measure the effectiveness of campaigns and guide data-informed decision-making.
  • Report results and learnings to the broader Consumer Marketing team, using insights to optimize performance and identify broader growth opportunities.
  • Analyze consumer data and behaviors to identify trends, opportunities for segmentation, and targeted communication strategies

Daily Wire operates in the digital news and entertainment market, focusing on providing content for a conservative audience. It offers news articles, opinion pieces, and entertainment through its website, dailywire.com, featuring various shows and podcasts that discuss current events, politics, and culture. The platform generates revenue through advertising on its free content and subscription fees from its premium service, "Daily Wire Insider," which provides ad-free access and exclusive content. Unlike many mainstream media outlets, Daily Wire emphasizes conservative viewpoints, catering to an audience that feels underrepresented. The company's goal is to deliver news and entertainment that aligns with conservative ideologies while diversifying its revenue through merchandise sales and partnerships.

Company Stage

Late Stage VC

Total Funding

$48.6M

Headquarters

Los Angeles, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in conservative media boosts potential subscribers and advertisers for Daily Wire.
  • DailyWire+ platform launch could broaden audience and increase subscription revenue.
  • Daily Wire's influence as a watchdog enhances its reputation and credibility.

What critics are saying

  • Competition from conservative media outlets like Blaze Media and Newsmax is increasing.
  • Controversial content may lead to advertiser backlash and reduced revenue.
  • Legal challenges from perceived discriminatory content could pose financial risks.

What makes Daily Wire unique

  • Daily Wire offers a conservative slant on news, appealing to underrepresented audiences.
  • The company combines advertising and subscription services for diversified revenue streams.
  • Daily Wire's premium membership provides ad-free content and exclusive articles.

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Benefits

Health Insurance

Paid Time Off

401(k) Retirement Plan

401(k) Company Match