Full-Time
Posted on 2/13/2025
Creates skincare products with probiotics and superfoods
No salary listed
Mid
Atlantic City, NJ, USA
TULA Skincare creates clean skincare products that use probiotic extracts and superfoods to improve skin health. Their products include a variety of items such as cleansers, moisturizers, serums, and more, all designed to address different skin concerns like acne, aging, and dryness. TULA stands out from competitors by focusing on the benefits of probiotics, which are usually associated with digestive health, and applying them to skincare. The company sells directly to consumers through its website, offering options for one-time purchases or auto-delivery subscriptions that provide discounts. TULA aims to enhance overall skin health while building customer loyalty through rewards programs and promotions.
Company Size
51-200
Company Stage
Early VC
Total Funding
$12.2M
Headquarters
New York City, New York
Founded
2014
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Health Insurance
Unlimited Paid Time Off
Paid Holidays
Tula athletes shine at Russian Table Tennis Championship.
SAN FRANCISCO--(BUSINESS WIRE)--UserTesting, a SaaS leader in experience research and insights, today announced customer TULA Skincare boosted conversion rates by 300 percent with the UserTesting® Human Insight Platform. The research and design teams at TULA benefited from the rich human insights collected through the UserTesting platform to design, build, and launch a new shade finder tool on its website. TULA Skincare faced a significant challenge with the launch of “Radiant Skin,” a skin tint available in 30 diverse shades. The company needed to ensure customers could easily find their perfect shade online, a crucial factor for success in the makeup-skincare hybrid category. In the lead up to the Radiant Skin Tint launch, the company utilized UserTesting’s platform to help evaluate its Figma prototypes, employing a unique approach that centers directly on human insights. By engaging actual users in the development process, TULA was able to significantly enhance the effectiveness of its shade finder tool, distilling the quiz from six to three steps and integrating images of real people to bolster user confidence
Earlier, TULA Skincare had also launched the Water Slide hydration-boosting serum featuring niacinamide, barrier-supporting saccharide isomerate, hyaluronic acid, squalane, glycerin, and hydrating prickly pear extract.
Luckily, just in time for the throes of winter, probiotic-based skin-care brand TULA has just launched a 10-minute hydrating mask that is sure to revive your skin no matter the circumstance.
Dr. Rajapaksa, celebrated for her medical expertise and became the face of TULA Skincare.