Territory Sales Manager @ Cadwell

Sales & Account Management (1)

Territory Sales Manager – Neurodiagnostics
Territory: TX (Ausitn), OK, NM
Location Requirement: Based in the Austin metro area with access to a major airport

The Territory Sales Manager – Neurodiagnostics is responsible for driving new business and expanding existing relationships across Cadwell’s Neurodiagnostic product portfolio, including EEG and EMG systems. This field-based sales role emphasizes active prospecting, in-person product demonstrations, and strategic territory planning to deliver consistent sales growth. The ideal candidate is a self-starter who thrives in clinical environments and can confidently present complex solutions to healthcare providers and decision-makers.

Key Responsibilities:

Meet or exceed sales goals for assigned Neurodiagnostic product lines (EEG & EMG).
Execute a high volume of prospecting activities, including cold outreach, referral development, and lead follow-up to build a robust pipeline.
Conduct impactful in-person product demonstrations for physicians, technologists, and purchasing stakeholders.
Develop and implement detailed territory business plans to maximize sales coverage and account engagement.
Collaborate in team selling efforts with Sales Specialists, Electrode sales team, and IONM team to drive penetration in hospitals, IDNs, and KOL accounts.
Perform on-site product installations and in-service training, ensuring a seamless onboarding experience for new customers.
Attend industry trade shows, regional events, and continuing education courses as approved.
Maintain accurate records in CRM and provide weekly, monthly, and quarterly sales reporting and forecasting.
Serve as a customer advocate by coordinating support and relaying feedback to internal departments.
Stay current and technically proficient on all assigned product lines to position Cadwell as a clinical and technical leader.
Continuously improve sales skills and market knowledge to enhance sales effectiveness.
Perform other duties as assigned.

Required Qualifications:

Bachelor’s degree in business, sales, marketing, healthcare, or a related scientific discipline.
Minimum of 4+ years of professional sales experience, ideally in medical devices or diagnostics.
Proven track record of success in territory-based sales with experience in product demonstrations and clinical selling.

Key Skills:

Strong prospecting discipline and ability to independently develop leads and build territory coverage plans.
Excellent verbal and written communication skills, including formal presentations to clinical and executive audiences.
Strong interpersonal skills with a consultative and relationship-based selling style.
Ability to assess client needs, identify solutions, and close complex sales.
Proficient with CRM systems and Microsoft Office tools.
Comfortable navigating clinical environments and speaking the language of healthcare professionals.

Travel & Work Requirements:

Approximately 80% travel within the assigned territory (average of 2 overnights per week), with occasional national travel.
Must have a valid driver’s license and active vehicle insurance.
Ability to lift up to 50 lbs and work flexible hours as required by client schedules and business needs.
Territory assignments are subject to change at Cadwell’s discretion.

Territory Sales Manager

Neurodiagnostics

Cadwell

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