Paid Media Account Manager

Role: Paid Media Account Manager

Location: London, United Kingdom (Remote Options)

Salary: £35,000 - £40,000

We are looking for a proactive and strategically minded Paid Media Account Manager to join our growing media team. This role suits someone with hands-on experience planning, executing and optimising paid media across search, social and programmatic channels, who enjoys combining commercial thinking with data-led decision making. You will act as the primary client-facing lead for a portfolio of accounts, working closely with media buyers, creatives and analytics to drive measurable growth for a range of small and medium-sized business clients.

What You Can Expect from the Role

As a Paid Media Account Manager, you will take ownership of campaign strategy, performance and client communication. You will be responsible for developing integrated media plans, overseeing day-to-day campaign management, and delivering insights and recommendations that improve ROI. This role requires excellent stakeholder management, strong analytical ability and a clear commercial focus.

Main Responsibilities

• Manage client relationships, including regular performance reviews, strategy sessions and day-to-day communications

• Coordinate media buying across channels - paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic — ensuring cohesive campaign execution

• Oversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisations

• Define and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholders

• Lead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performance

• Ensure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issues

• Provide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goals

• Keep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clients

Essential Knowledge and Experience

• 2-4 years’ experience in paid media, ideally within an agency environment managing multiple client accounts

• Practical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirable

• Strong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalent

• Proven track record of improving campaign performance through testing, optimisation and budget allocation

• Good understanding of tracking and measurement, including pixels, GTM and server-side considerations

• Excellent verbal and written communication skills for client-facing reporting and internal collaboration

• Organised and able to manage competing priorities for multiple accounts in a fast-paced setting

• Commercially minded, curious and proactive with a solutions-focused approach

Desirable Skills

• Experience with e-commerce platforms (Shopify, Magento) and Google Analytics/GA4

• Familiarity with bidding strategies, attribution models and LTV-driven optimisation

• Knowledge of creative best practices for paid channels and experience running creative tests

• Certifications in Google Ads, Meta Blueprint or similar are advantageous

Benefits of Joining The Good Marketer Team

• Competitive salary range of £35,000 - £40,000 based on experience

• Innovative work environment at the cutting edge of digital marketing trends

• Opportunities for professional growth and development through training and certifications

• Supportive team culture that values creativity and collaborative effort

• Hybrid work options offering flexibility to balance professional and personal life

• 25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.

The Interview Process

Our interview process is designed to assess both technical skill and cultural fit and typically includes:

1. Introductory Call (30 mins, virtual) – Initial conversation with HR to discuss your background and interest in the role

2. Technical & Competency Interview (45 mins, virtual) – Discussion with the paid media team covering campaign strategy, optimisation and a short scenario-based task

3. Practical Assessment – A short exercise to demonstrate your approach to media planning and performance analysis

4. Cultural Fit (30 mins, virtual or in-person) – Informal chat to assess alignment with our values and team dynamics

Ready to Apply?

Please submit your CV and a cover letter outlining relevant campaign experience and examples of performance improvements you have driven. We welcome applications from all qualified candidates and are committed to fostering an inclusive and diverse workplace regardless of gender, age, background or disability.