Full-Time

CRM Associate

Posted on 6/18/2024

Walker Edison

Walker Edison

51-200 employees

Provides national events and fact-based journalism


Mid, Senior

West Jordan, UT, USA

Required Skills
Lead Generation
Requirements
  • 4+ years of CRM experience for a DTC brand
  • Prior success growing a brands database of consumers
  • Strong knowledge of A/B testing and CRM
  • Proven experience with creation of lifecycle campaigns
  • Strong knowledge of event based triggers and logic
  • Proficiency in CRM software
  • Ability to resolve technical CRM issues
  • Customer-driven
  • eCommerce/DTC experience desired
Responsibilities
  • Oversee the CRM customer lifecycle and journey with a high focus on email, SMS, and loyalty
  • Build and scale programs from inception to help with lead generation, engagement, and growing LTV
  • Maximize characteristics and benefits of the CRM and Loyalty systems
  • Ensure CRM data is accurate and reliable for customizing reports
  • Create and implement robust journeys for optimal engagement and conversion
  • Work with supporting internal teams to brief needs for continued success and deliverables
  • Support Walker Edison’s DTC revenue goals with traffic and CVR from paid channels
  • Stay on top of relevant trends in CRM and needs for Walker Edison to be the primary communication to consumers
  • Special/other projects as assigned by the VP of DTC

This company stands out as an excellent place to work due to its commitment to stimulating discussions on pivotal Canadian issues through fact-based journalism and national events. The use of digital media and event management technologies not only enhances the reach and impact of their content but also provides a dynamic and technologically adept environment for professionals to thrive in. Their focus on important national conversations ensures employees are continually engaged in meaningful work that contributes to a well-informed public.

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

2003

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

13%