Full-Time

Director Area Independent Living Sales

Sales

Posted on 10/7/2025

Lifespace Communities

Lifespace Communities

201-500 employees

Not-for-profit senior living communities operator

Compensation Overview

$131.9k - $191.3k/yr

+ Incentives

Orlando, FL, USA + 1 more

More locations: Delray Beach, FL, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Lead Generation
Salesforce
Marketing
Requirements
  • Bachelor’s degree in business, marketing, or related field preferred.
  • Eight to ten years of executive-level sales leadership experience, preferably within retirement housing, CCRC (Continuing Care Retirement Community), or a related industry.
  • Proven track record of achieving and exceeding sales and occupancy goals across multiple locations or regions.
  • Strong understanding of market analysis, competitive positioning, and pricing strategies.
  • Proficiency in Microsoft Office applications and CRM systems like Salesforce.
Responsibilities
  • Develop, implement, and oversee area sales strategies to achieve or exceed occupancy and revenue targets for IL units across multiple communities.
  • Partner with and mentor Community Sales Directors, providing guidance, support, and performance monitoring to ensure each community meets its sales benchmarks.
  • Analyze market data to assess sales performance, identify opportunities for growth, and adjust strategies as necessary to maximize occupancy and market share.
  • Collaborate with Community Sales Directors and Executive Directors to build and maintain a robust pipeline of prospective residents and referrals, fostering long-term relationships within each community.
  • Actively participate in the creation and execution of marketing and public relations plans for each community, ensuring alignment with corporate goals and local market conditions.
  • Work with marketing and communications teams to ensure targeted campaigns effectively generate qualified leads to support community sales efforts.
  • Collaborate with the SVP of Sales and IL Sales Managing Director to evaluate pricing strategies and market competitiveness, ensuring products are aligned with market expectations and maximize revenue.
  • Participate in the development of long-term area sales strategies, considering market trends, competitive analysis, and business objectives.
  • Travel frequently to various communities within the designated area to support sales efforts.
Desired Qualifications
  • Innovative, results-driven sales leader with CCRC senior living expertise who thrives in a dynamic, relationship-driven environment.
Lifespace Communities

Lifespace Communities

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Lifespace Communities operates senior living communities across the United States as a not-for-profit organization, serving about 6,000 residents and employing over 4,000 team members. It provides housing plus programs, events, and daily activities designed to help residents stay engaged and pursue their aspirations. The organization distinguishes itself through a not-for-profit mission, focus on residents’ well-being, and a culture of belonging across a national network rather than prioritizing profit. The goal is to create environments where people feel they belong, stay active, and thrive within a supportive community.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

West Des Moines, Iowa

Founded

1976

Simplify Jobs

Simplify's Take

What believers are saying

  • Jennifer Burton strengthens Texas operations as VP Regional Operations.
  • Heather Julian as CMO enhances marketing during growth phase.
  • Srini Alagarsamy as CTO drives technology modernization.

What critics are saying

  • Five executive directors hired in 18 months disrupt continuity.
  • Nearly $1M biometric settlement invites copycat employee lawsuits.
  • New CTO and Chief Clinical Officer misalign IT with clinical workflows.

What makes Lifespace Communities unique

  • Nonprofit CCRC operator with continuum of care across 12+ communities.
  • Experienced leadership under CEO Jesse Jantzen since 2020.
  • Strong board chaired by Neal Yanofsky since 2021.

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People at Lifespace Communities who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Professional Development Budget

Company News

France Media Inc.
Aug 27th, 2024
Lifespace Hires David Gustafson as Executive Director of Meadow Lake in Tyler, Texas

TYLER, Texas - Lifespace Communities has hired David Gustafson as executive director at Meadow Lake in Tyler, approximately midway between Dallas and the Louisiana border.

France Media Inc.
Aug 26th, 2024
Lifespace Hires Patrick Noonan as Executive Director of Harbour's Edge in Delray Beach, Florida

DELRAY BEACH, Fla. - Lifespace Communities has hired Patrick Noonan as executive director at Harbour's Edge, a continuing care retirement community in Delray Beach.

France Media Inc.
Aug 7th, 2024
Lifespace Communities Hires Heather Julian as Chief Marketing Officer

DALLAS - Lifespace Communities, a Dallas-based owner-operator, has hired Heather Julian as chief marketing officer.

France Media Inc.
May 23rd, 2024
Lifespace Communities Hires Maria Mercer as Vice President, Human Resources

Lifespace Communities hires Maria Mercer as vice president, human resources.

France Media Inc.
May 13th, 2024
Lifespace Communities Hires Chris Andersen as Executive Director of Newcastle Place in Mequon, Wisconsin

Lifespace Communities hires Chris Andersen as executive director of Newcastle Place in Mequon, wisconsin.

INACTIVE