Full-Time

Global Associate Product Marketing Manager

Updated on 1/17/2025

ZOLL Medical Corporation

ZOLL Medical Corporation

1,001-5,000 employees

Enterprise Software
Healthcare

Mid, Senior

Lowell, MA, USA

Hybrid position requiring in-office presence.

Category
Product Marketing
Product
Required Skills
Market Research
Word/Pages/Docs
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's Degree in Marketing, Business, Communications, or a related field
  • 3-5 years of experience in product marketing, marketing communications, or a similar role
  • Proven ability to analyze market research and competitive data, translating insights into actionable strategies and recommendations
  • Strong written, verbal, and presentation skills, with a talent for creating compelling materials tailored to diverse audiences
  • Demonstrated experience developing marketing tools and materials in collaboration with cross-functional teams
  • Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word) and familiarity with other marketing tools
  • Excellent organizational and time-management skills, with the ability to manage multiple projects and meet deadlines
  • Self-motivated and adaptable, with a collaborative mindset and eagerness to contribute to team success
Responsibilities
  • Collaborate with Product Management to define and refine strategies for product updates, modifications, and new offerings based on market insights
  • Conduct research to understand market trends, customer needs, and competitor positioning using insights to influence product positioning, sales tools, and strategy development
  • Perform in-depth competitive analysis by evaluating research findings to identify key trends, customer needs, and competitor strategies, leveraging these insights to help refine product positioning, optimize sales tools, and shape strategic direction
  • Assist in creating positioning and messaging strategies to ensure consistency across global sales and marketing channels
  • Support product launches, segmentation strategies, and other global initiatives, ensuring timely execution and alignment with business goals
  • Work closely with channel marketing and sales on the effective creation and delivery of sales tools and marketing assets to empower ZOLL sales teams and distributor teams to communicate product benefits, features, and value to end-user customers
  • Act as a liaison for category expertise, collaborating with Product Management to provide industry intelligence, identify market trends, and ensure product updates, modifications, and new offerings align with evolving market needs and customer requirements
Desired Qualifications
  • Experience with connected products, B2B technology-based products, or SaaS (Software as a Service) offerings is highly desirable
ZOLL Medical Corporation

ZOLL Medical Corporation

View

Company Stage

Acquired

Total Funding

N/A

Headquarters

null, null

Founded

1980

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased telehealth adoption drives demand for ZOLL's advanced medical devices.
  • Personalized medicine trends allow ZOLL to create tailored solutions for patient needs.
  • AI-driven diagnostic tools offer ZOLL opportunities to enhance device capabilities.

What critics are saying

  • Ransomware attack leads to potential legal liabilities and financial costs for ZOLL.
  • Increased competition in defibrillators could impact ZOLL's market share.
  • Rapid tech advancements may strain ZOLL's resources and increase R&D costs.

What makes ZOLL Medical Corporation unique

  • ZOLL's AR Boost tool ranks #1 in 2024 Insurance Discovery Solutions.
  • ZOLL AED 3 defibrillator is EU MDR certified, ensuring high safety and quality standards.
  • ZOLL received an Innovative Technology contract for Therox SSO2 Therapy from Vizient.

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Benefits

Casual Work Environment