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Full-Time

Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Verkada

Verkada

1,001-5,000 employees

Cloud-based physical security platform

Data & Analytics
Hardware

Compensation Overview

$125k - $170kAnnually

Mid

San Mateo, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Marketing
Requirements
  • 4+ years of proven email or lifecycle marketing experience
  • Proven ability to build high-performing integrated marketing campaigns across email, web, and digital channels that generate qualified leads
  • Demonstrated experience building and managing customer or prospect newsletters as well as building and optimizing email nurtures
  • Excellent copyediting, communication and project management skills
  • Strong work ethic, team-player mentality, and comfort and experience working in a fast-paced, dynamic work environment
  • Critical thinking skills and the ability to work cross-functionally to build strategy and influence decision-making
Responsibilities
  • Fully implement the lifecycle email marketing strategy, driving significant enhancements in engagement and conversion metrics.
  • Develop advanced customer segmentation and personalization tactics to enhance targeting and relevancy.
  • Optimize email campaign performance through continuous testing and refinement.
  • Create detailed customer journey maps to better understand and influence customer behavior.
  • Develop a strategic plan for non-email lifecycle campaigns, expanding the reach and impact of lifecycle marketing efforts.
  • Own and manage the content for all customer and prospect newsletters
  • Design, build, and maintain all email nurture campaigns as well as campaign landing pages across products and industries
  • Partner with Demand Generation to quickly iterate on content to ensure optimal lead generation performance
  • Ensure adherence to Verkada brand guidelines, tone of voice and style consistency

Verkada provides a cloud-based B2B physical security platform integrating video security cameras, access control, environmental sensors, alarms, workplace, and intercoms, all managed through a single cloud-based software platform. The technology is designed for simplicity and scalability, providing real-time insights to enhance safety and minimize security risks and inefficiencies.

Company Stage

Series D

Total Funding

$444.3M

Headquarters

San Mateo, California

Founded

2016

Growth & Insights
Headcount

6 month growth

4%

1 year growth

5%

2 year growth

71%

Benefits

Generous company paid medical, dental & vision insurance coverage

Unlimited paid time off & 11 companywide paid holidays

Wellness allowance

Commuter benefits

Healthy lunches and dinners provided daily

Paid parental leave policy & fertility benefits