WHAT YOU’LL DO

• Create and optimize end-to-end CRM programs to enhance patient engagement and retention driving key growth metrics, monitoring complex journeys, triggers, and automations with static and dynamic content.
• Lead the strategy, conceptualization, and management of retention and engagement initiatives through various channels, including email, SMS, push notifications, and in-app messaging.
• Fully own and manage our CRM platforms and tools, contractual relationships, and channel strategies.
• Manage the entire lifecycle of comms campaigns, from conceptualization and design to deployment and analysis, ensuring seamless execution.
• Analyze the performance of CRM campaigns, providing actionable insights to improve future initiatives and align with growth KPIs.
• Remain informed about industry trends and best practices, ensuring that CRM strategies remain innovative and effective
• Ideate, plan and execute comms experiments from ideation to implementation to drive growth metrics across  activation & retention, reporting on experiments results and next steps.
• Manage cross-functional collaboration with Design, Product, Engineering, and Data teams to deliver compelling, personalized customer journeys.

WHAT YOU’LL BRING

• Analytical Skills: Strong analytical skills with the ability to interpret data and extract actionable information.
• Communication: Excellent communication and collaboration skills.
• Organization: Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
• Customer-Centric Approach: Customer-obsessed with a creative mindset, caring deeply about customer experiences.
• Marketing Automation: Experience leveraging robust marketing automation/CRM systems like Iterable, Braze, MoEngage, or similar.
• Data-Driven Marketing: Passion for data-driven marketing and building programs that drive incremental results.

QUALIFICATIONS

• College diploma or university degree in Marketing, Business, or a related field.
• 5-8 years of relevant work experience in leading email marketing and CRM strategy development for a direct to consumer product or brand
• Proficiency in CRM channel data, audience segmentation, content creation, campaign optimization, and A/B testing.
• Proven ability to drive impact and return on investment from comms
• Previous experience in a fast growth technology business is an asset.