Senior Digital Analyst

Job Description:

The Senior Digital Analyst will play a strategic role within the Digital Commerce team, leading efforts to design, implement, and optimize data collection across Cambria’s digital ecosystem. This role will champion tagging frameworks and guide campaign attribution strategy. The Senior Digital Analyst will partner closely with analysts, marketers, developers, and business stakeholders to ensure data integrity and empower decision-making. They will also serve as product owner for BigQuery projects, contribute to the evolution of Cambria’s digital measurement strategy, and deliver actionable insights that directly impact marketing and sales initiatives.

Essential Duties & Responsibilities

• Implementation: Lead deployment of new tags, triggers and variables across Cambria web properties, ensuring scalable and future-proof implementations as digital experiences evolve

• Campaign Attribution: Own the design and advancement of campaign attribution strategies, including server-side tagging, data-layer enhancements, and evolution from first/last touch to multi-touch attribution models. Provide guidance to marketing and media teams on best practices for measuring effectiveness.

• Maintenance/Auditing/Debugging: Oversee governance of Google Tag Manager (GTM) containers and related configurations. Proactively identify data gaps, troubleshoot complex tracking issues, and implement scalable solutions to maintain accuracy and reliability across platforms.

• Compliance and Privacy: Champion compliance with data privacy standards such as GDPR, CCPA, and evolving consumer privacy regulations

• Documentation & Training: Establish and maintain documentation standards for digital data collection. Mentor junior analysts and train cross-functional teams on how to use data for actionable insights.

• Performance Monitoring & Analysis: Lead analysis of digital experiences using segmentation, pathing, conversion funnel optimization, and behavioral data to inform strategy and improve user experience

• Data Collection: Design and manage pipelines for collecting and transforming digital data into structured formats for analysis and visualization. Collaborate with data engineering to optimize data flow into warehouse solutions like BigQuery.

• Ownership: Serve as subject matter expert and strategic owner for GTM, GA4, and BigQuery initiatives

Qualifications & Skills

• Demonstrated expertise in digital data collection, campaign attribution, and behavioral analytics utilizing GTM, GA4 and/or paid media platforms

• Proven ability to architect and deploy tagging strategies in a tag manager environment

• Strong collaboration with development teams (experience with AEM a plus)

• Experience leading A/B testing and experimentation frameworks

• Hands-on experience with data warehousing solutions such as Google BigQuery

• Experience in SQL or Python for analysis

• Ability to influence and drive strategy in a fast-paced, ambiguous environment

• Ensure implementations comply with data protections standards such as GDPR, CCPA and user privacy standards

• Document changes to data collection that impact analysis and train others on how to use data in analysis

•  Act as subject matter expert for GTM, GA4 and BigQuery

Minimum Requirements

Education: BA/BS Degree in related field required

Experience: 6-8 years experience with digital analytics tools, including Google Tag Manager and GA4

Systems: Experience with GTM and GA4, GA360 a plus

Additional Requirements

Managerial Requirements: N/A

Physical Requirements: Hybrid office position. Able to lift up to 20 pounds occasionally / sparingly (office supplies, packages, samples). May need to bend, reach, walk, or stoop occasionally. Prolonged periods sitting at a desk and working on a computer.

Travel Requirements: Less than 5% travel within the United States

Cambria’s starting salary for this position is $78,000 - $90,000. Salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target for new hires for the position. Individual pay is determined by several factors, including work location, job-related experience, and relevant education and/or training.

Cambria offers a competitive benefits package that encompasses Health and Dental Insurance,Paid Time Off,7 paid Holidays, 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

At Cambria, dedication to philanthropy and our people is at the heart of who we are. We strive to make a meaningful difference in the world every day by prioritizing employee well-being and fostering inclusivity and empowerment. Under the banner of CambriaCares, our philanthropic endeavors show our commitment to our people and our community to uplift kids, support education, and contribute to a sustainable future.

For additional company information, please visit www.CambriaUSA.com

Offer of employment will be contingent upon the successful completion of background verification check, subject to applicable laws and regulations.