Client Marketing Strategist

Our Firm

Role Summary:

Reporting to the VP, Head of Client Marketing, you will translate the needs of the advisor audience to match with our key business solutions to drive marketing engagement

Essential Functions

• Understand the MARKET, including key target audiences, American Century source of business, key stock market activities and how they impact audiences to translate into ACI opportunities

• Understand American Century VALUE, including what American Century offers to meet prioritized client needs, participation in value proposition activities for owned segments, and gathering information from frontline business partners

• Understand what key MESSAGES resonate and motivate with target audiences to better inform future opportunities, leveraging all available data points (research, client feedback, responses to date. This responsibility is shared with the Experience Strategy team, Editorial Services and Product Marketing

• Articulate these key understandings via annual plans and campaign briefs to establish clear goal and benefits of target audiences

• Create and maintain positive working relationships with Experience Marketers, Sales, Relationship Managers, Client Portfolio Managers, and others to inform key audience insights

Responsibilities

• Translates client need, market analysis and business partner input into objectives and key programs for Client Marketing annual plan

• Sets annual Marketing Program objectives in conjunction with Campaign Experience Team Lead

• Creates campaign briefs based on research and data available on designated audiences, outlines measurable campaign objectives

• Fields, facilitates and coordinates additional opportunities and point of sale injects (i.e., ad hoc requests) with business partners and Campaign Experience Team Lead

• Inputs into the annual content strategy plan and work with Editorial Services on appropriate keywords to enhance SEO strategy

• Review high level campaign experience maps within briefs to determine best go-to-market strategy

• Reviews initial messaging and creative to ensure alignment to audience need and business strategy

• Outline key campaign dates, mandatories and other relevant information as it relates to annual plan and campaign plan success

• Establish annual goals in collaboration with VP Client Marketing and Experience Marketing Lead across programs, including forecasting annual KPIs

• Working with Marketing Analytics and Experience Marketing Lead, track to annual goals

• Provide insights on all programs during quarterly reviews in collaboration with key Marketing partners

• Works with Experience Marketers on individual campaign analytics expectations for brief

• Provide guidance throughout the campaign development process, answering questions as needed and ensuring campaign delivery meets overall audience strategies.

• Researches and articulates client challenges by audience segment and provide that insight in briefs, in planning exercises and within other relevant conversations

• Acts Marketing single point of contact with business partners to relay Marketing efforts, provide audience insights and other support

Requirements

• Bachelor’s degree in a related field, or an equivalent combination of education and work experience

• 5-7 plus years’ experience in Marketing Strategy, Marketing Planning, Audience Planning, Go-To-Market Strategy, Channel Planning, Consumer Insights or related experience

• Demonstrated cross-functional collaboration

• Very detail-oriented with ability to work independently and take a hands-on approach but also collaboratively across teams and all levels of the organization

• Excellent written and oral communication skills

• Financial services industry experience preferred but not required

• Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs

• Proficiency in Microsoft Suite, and B2B marketing tools such as Salesforce marketing programs.

• Exhibits the American Century Investments Winning Behaviors: Client Focused, Courageous and Accountable, Collaborative, Curious and Adaptable, Competitively Driven, Adheres to the highest ethical standards and business practices, and Supports a culture of compliance.

Additional Requirements:

Employees are required to be in the office on a scheduled frequency. Adherence to this schedule is essential to fulfilling the expectations of the role.

American Century Investments is committed to complying with the Americans with Disabilities Act and all other applicable Equal Employment Opportunity laws and regulations. As such, American Century strives to provide a reasonable accommodation to any qualified individual under the ADA to perform essential job functions.

American Century Investments believes all individuals are entitled to equal employment opportunity and advancement opportunities without regard to race, religious creed, color, sex, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age for individuals forty years of age and older, military and veteran status, sexual orientation, and any other basis protected by applicable federal, state and local laws. ACI does not discriminate or adopt any policy that discriminates against an individual or any group of individuals on any of these bases.

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