Full-Time

Sales Director

Programmatic/Youtube

Posted on 1/11/2025

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

Education
Entertainment

Compensation Overview

$160k - $180kAnnually

+ Commission

Senior, Expert

New York, NY, USA

This role requires a hybrid schedule based in the New York office.

Category
Inside Sales
Strategic Account Management
Sales & Account Management
Required Skills
Marketing
Requirements
  • 8+ years in digital advertising, with proven success in selling through PMP and PG deals
  • Strong relationships with agency groups, particularly with programmatic/performance teams
  • Have a deep understanding of digital media landscape, including DSPs/SSPs/DMPs, content companies, tech platforms and measurement companies
  • Strong presentation skills and ability to sell through ideas to clients
  • Excited to be a part of a fast paced environment
  • Results driven
  • Solutions oriented with strong problem solving skills
  • Exceptional interpersonal, communication and analytical skills
  • Must possess strong leadership and time management skill
Responsibilities
  • Deliver and exceed sales revenue targets
  • Build, manage and grow a strategic account list with a focus on programmatic clients/agency teams and auction/biddable media
  • Ability to navigate complex holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.)
  • Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue
  • Develop strategic relationships with your clients, understanding their business, their challenges and their needs
  • Manage all client communication, from the RFP process (briefing to conversion) to leading client meetings (presenting to follow ups)
  • Collaborate with internal stakeholder teams; client success, media & ad ops, data, creative, marketing & finance
  • Become a subject matter expert for all Moonbug IP's
  • Stay up to date with industry needs
  • Other duties as assigned

Moonbug creates and distributes content specifically for children, focusing on engaging and educational stories that stimulate young minds. Their popular shows, such as "Cocomelon" and "Blippi," are designed to entertain while also teaching children through songs and interactive adventures. Moonbug operates by producing original content and distributing it across various platforms like YouTube and Netflix, which allows them to reach a broad audience. Unlike many competitors, Moonbug emphasizes a multi-platform strategy that includes not only streaming but also merchandise sales and licensing deals. The company's goal is to provide high-quality entertainment that supports children's learning and development.

Company Stage

Acquired

Total Funding

$257.8M

Headquarters

London, United Kingdom

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital children's content boosts Moonbug's market potential.
  • Strategic hires like Bea Miller strengthen Moonbug's content and distribution capabilities.
  • New product launches like CoComelon Classroom diversify Moonbug's offerings.

What critics are saying

  • Increased competition from new entrants in the children's digital content space.
  • Potential over-reliance on YouTube could impact revenue if platform policies change.
  • Expansion into new markets may face cultural and regulatory challenges.

What makes Moonbug unique

  • Moonbug specializes in high-quality, educational children's content across multiple platforms.
  • The company has a diverse portfolio including popular shows like 'Cocomelon' and 'Blippi'.
  • Moonbug's strategic partnerships enhance its content reach and engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Wellness Program