Full-Time

Sales Director

Programmatic/Youtube

Posted on 1/29/2025

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

Education
Entertainment

Compensation Overview

$160k - $180kAnnually

+ Commission

Senior, Expert

New York, NY, USA

This role requires a hybrid schedule.

Category
Inside Sales
Strategic Account Management
Sales & Account Management
Required Skills
Marketing

You match the following Moonbug's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years in digital advertising, with proven success in selling through PMP and PG deals
  • Strong relationships with agency groups, particularly with programmatic/performance teams
  • Have a deep understanding of digital media landscape, including DSPs/SSPs/DMPs, content companies, tech platforms and measurement companies
  • Strong presentation skills and ability to sell through ideas to clients
  • Exceptional interpersonal, communication and analytical skills
  • Must possess strong leadership and time management skill
Responsibilities
  • Deliver and exceed sales revenue targets
  • Build, manage and grow a strategic account list with a focus on programmatic clients/agency teams and auction/biddable media
  • Ability to navigate complex holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.)
  • Devise an individual sales strategy that proactively identifies short-term & long-term opportunities, building a pipeline of revenue
  • Develop strategic relationships with your clients, understanding their business, their challenges and their needs
  • Manage all client communication, from the RFP process (briefing to conversion) to leading client meetings (presenting to follow ups)
  • Collaborate with internal stakeholder teams; client success, media & ad ops, data, creative, marketing & finance
  • Become a subject matter expert for all Moonbug IP's
  • Stay up to date with industry needs
  • Other duties as assigned

Moonbug creates and distributes content specifically for children, focusing on engaging and educational stories. Their shows, such as "Cocomelon" and "Blippi," are designed to entertain while teaching kids through songs and interactive adventures. Moonbug's content is available on various platforms like YouTube and Netflix, allowing them to reach a broad audience. Unlike many competitors, Moonbug combines original content production with a strong distribution strategy across multiple channels, generating revenue through advertising, licensing, and merchandise. The company's goal is to captivate young audiences and support their learning through high-quality entertainment.

Company Stage

Acquired

Total Funding

$257.8M

Headquarters

London, United Kingdom

Founded

2018

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital children's content boosts Moonbug's market potential.
  • Strategic hires like Bea Miller strengthen Moonbug's content and distribution capabilities.
  • New product launches like CoComelon Classroom diversify Moonbug's offerings.

What critics are saying

  • Increased competition from new entrants in the children's digital content space.
  • Potential over-reliance on YouTube could impact revenue if platform policies change.
  • Expansion into new markets may face cultural and regulatory challenges.

What makes Moonbug unique

  • Moonbug specializes in high-quality, educational children's content across multiple platforms.
  • The company has a diverse portfolio including popular shows like 'Cocomelon' and 'Blippi'.
  • Moonbug's strategic partnerships enhance its content reach and engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Wellness Program