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Senior Ad Operations Associate
Posted on 1/24/2023
Locations
Santa Monica, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Customer Service
Sales
Salesforce
Requirements
  • 4 years' experience in digital ad operations at a publisher, an ad tech company, ad agency or ad network
  • Familiarity with OTT advertising a plus
  • Experience in display and video advertising with a premium publisher or agency
  • Experience with IAB VAST
  • Experience with DFP and digital ad serving tools for video and display
  • Experience with SSPs and the nuances of PG and PMP ad serving
  • Familiarity with the digital ad sales process
  • Preferred: experience with SalesForce
Responsibilities
  • Own implementation of advertising campaigns from start to finish monitor and optimize multiple campaigns at a time, ensure campaigns launch and deliver on schedule and according to client expectations
  • Test and perform quality assurance on ad tags and creatives to ensure specifications are met ahead of a campaign launch
  • Proactively identify issues leading up to a launch and during a live campaign that would prevent hitting KPI's and performance benchmarks
  • Work fluidly between our primary ad server and SSP to activate direct sold campaigns, self-serve campaigns, programmatic guaranteed, private marketplace, local carrier, and remnant inventory deals
  • Partner with Inventory Management on ad server setup, campaign prioritization and strategy
  • Partner with Client Services to launch campaigns on time and address any client concerns about campaign performance. Provide client facing reporting on campaign performance, reach, and other KPIs
  • Monitor campaigns, making any necessary optimizations to placements, tags, creatives and/or 3rd party technologies to ensure expected delivery
  • Recognize, analyze and solve for discrepancies between ad servers as they arise
  • Provide internal and external sales stakeholders with exceptional customer service and reporting
  • Contribute to ad hoc strategic projects that will help drive revenue growth for Roku
Roku

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
Benefits
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards