CRM Manager

CRM Manager

Location: dmg::media Headquarters – London
Position: Permanent 

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

On joining

• 25 days’ holiday increasing by 1 per year up to a total of 30
• On joining you will be automatically enrolled onto the PensionSaver (Auto) Plan at the minimum level of 5% employee contribution, 3% Company contribution. You can opt in to our PensionSaver Plan at any time and receive matching employee/Company contributions of up to 6% in the first three years, rising to 10% thereafter. If you wish to opt out of the scheme entirely, please contact the DMGT benefits
• Life cover of 4x your basic salary.
• Private healthcare scheme (subject to P11D charge). You can opt to add your dependents through a monthly salary deduction.
• DMGT Discounts offers hundreds of discounts on online shopping, vouchers, reloadable cards, and access to their Wellbeing Hub
• Free mental health, legal and financial advice and assistance at any time for you and your family with our Employee Assistance Programme (EAP) with CIC
• Donate tax efficiently to charity with our Give As You Earn Programme
• Save thousands with fixed fee estate agency from Yopa and access our exclusive £100 discount
• Exercise at home at discounted rates with Les Mills
• Make your will online with Farewill and receive a discount of 20%
• Eat more for less with our discounted dining cards
• Help manage stress, develop healthy habits, and feel at your best with Leafyard
• Save up to up to 60% on refurbished phones, tablets, and computers with Mobile Advantage or even trade-in to generate cashback
• Buy a train season ticket and pay back monthly saving up to 20% of the cost of annual travel
• Save tax and NI on the cost of a new bike or equipment up to £6,000 with Cyclescheme and pay back through monthly salary deductions over 12 months
• Save up to 12% on the cost of tech equipment and home appliances from Curry’s or IKEA up to £3,500 with Techscheme and pay back through monthly salary deductions over 12 months
• Reimbursement of eye care test and glasses/contact lenses for VDU use.
• Join our Bupa discounted dental Insurance to spread the cost of dental treatments
• Join our Westfield Health Cash plan and claim back the cost of a range of dental and medical treatments
• Save tax efficiently from as little as £10 a month with a range of ISA’s and Savings plans with Cushon
• Critical Illness Insurance helps reduce the financial impact after being diagnosed with a critical illness.
• Huge savings on a gym membership at a choice of over 3,700 fitness facilities across the UK with GymFlex.
• Join our Millstream Travel Insurance and cover yourself for trips in the UK and abroad, all year round.
• Enjoy 25% off barista-made drinks, including coffee, tea, hot chocolate, and smoothies at thousands of coffee shops across the nation with Coffee Club.
• Cover your vehicle against breakdown with RAC.
• Partner Life Assurance gives you peace of mind that, should your partner pass awaywhilst you are employed, you will receive financial assistance.
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics
• Subsidised canteen

After successfully completing your probation period 

• TEDS Premier workplace nursery benefit scheme can reduce nursery fees by up to50% per annum and is HMRC-friendly.

After successfully completing your probation period and six months’ service 

• Save money by leasing a fully electric or hybrid car via salary sacrifice with Tusker

We will be happy to talk to you about the relevant pension arrangements and healthcare scheme at interview stage.

Job Introduction

dmg media (www.dmgmedia.co.uk)is Britain’s most popular media brands; Daily Mail, The Mail on Sunday, MailOnline, Metro and Metro.co.uk, i, inews.co.uk, New Scientist and the Telegraph papers.

Reaching 1 in 5 UK adults every single day and over 70% of the population every month across all of our titles, we have the largest printed scale and most engaged websites in the UK.

Our brands communicate to unique audiences from 16 to 75+ – offering an unrivaled marketplace for brands to advertise.

Role Mission

Working in partnership with our Senior CRM Manager, you will be responsible to plan, build and create strong CRM communications supporting the business strategy and digital marketing.  Be the subject matter expert in CRM for many different business objectives.

Oversee the development and execution of all physical emails and other omni-channels comms.

About the team you will be joining?

Candidate will report to the Senior CRM Manager. Role is based on-site at our High Street Kensington office. Flexible working is available.

Main Responsibilities

• Support development and manage a customer communication strategy throughout all lifecycle stages of the customer experience.
• Use the customer base and insights to target customer segments with specific messages and campaigns.
• Responsible for ensuring that all customer communications adhere to all applicable laws.
• Create campaigns based on specific consumer profiles, behaviours, or events, and optimise them continuously using a test and learn methodology.
• Develop and deliver personalised and targeted campaigns using relevant customer channels such as onsite messaging, email, SMS, push notifications etc.
• Collaborate with the data and the product teams to initiate campaigns and uncover customer insight
• Collaborate with the marketing planning team to create, maintain, follow and optimise campaigns
• Support triggered communication programme testing and review
• Working with the data analyst to share customer insight based on behaviour and refine campaigns based on data
• Own the delivery of creative and content through internal/external providers
• Develop the look and narrative structure for a variety of design campaigns
• Proactively monitor campaign performance
• Develop an effective working relationship with colleagues and clients to plan campaigns and setting KPI’s.
• Execute A/B and multivariate tests using creative to help improve the campaign understanding and objectives
• Ensure email deliverability is faultless and monitoring platforms for feedback on possible spam/blocks or inbox delivery issues
• Effectively manage projects within agreed timescales.
• Participate actively in brainstorms, giving creative input on ideas, styles and formats
• Keeping up to date with current design, digital and email trends

Person Specification

• Good knowledge of strategy and leveraging this
• Good collaboration and communication skills
• Accurate and consistent output quality delivered on time.
• Collaboration and professional relationship with marketing, creative, project and CRM teams.
• Basic understanding of Adobe Photoshop and HTML desirable.
• Good analytical skills, comfortable working with numbers and data
• A strong self-starter, will be confident and experienced in end-to-end campaign planning
• Strong understating of the purpose of the CRM campaigns and how to design and build the emails to achieve their goals
• Ability to adhere to each brand’s guidelines and meticulous attention to details.
• Comfortable with tight deadlines and highly organized.

We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

For candidates please contact:

Kate Moore

Talent Partner

E: [email protected]

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.