Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Nextdoor

Nextdoor

501-1,000 employees

Social networking platform for neighborhoods

Consumer Software
Social Impact

Compensation Overview

$115k - $155kAnnually

+ Equity Grant

Senior, Expert

San Francisco, CA, USA

Hybrid employment model requires in-office presence.

Category
Product Marketing
Product
Required Skills
Data Analysis
Requirements
  • Minimum of 7 years working experience and 2 years experience in a product marketing capacity
  • Ability to be a self-starter in a fast-paced environment
  • Exceptional written and verbal skills to communicate and present to senior leadership
  • Ability to deliver succinct, impactful messaging that resonates with our users
  • Strong analytical skills and ability to distill data into insights
  • Well organized and detail-oriented
  • Excellent teamwork skills
  • Deep curiosity and drive to continuously improve the experience for our users
  • Unquestioned integrity, impeccable judgment, and the ability to think critically
  • A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully
Responsibilities
  • Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
  • Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to develop recommendations to influence the product roadmap
  • Tell the Nextdoor story through developing effective product positioning and messaging
  • Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
  • Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
  • Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
  • Continuously optimize the approach to improve alignment and efficiencies
  • Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
  • Build in-person relationships with team members and contribute to the culture that Nextdoor values

Nextdoor.com is a social networking platform designed specifically for neighborhoods, allowing users to connect with their neighbors and share local information. The platform functions like a digital bulletin board where individuals can post local news, recommend services, and buy or give away items. It caters to a diverse audience, including homeowners seeking to stay informed about local events, businesses looking to advertise their services, and public agencies sharing important updates. What sets Nextdoor apart from other social networking sites is its focus on fostering local interactions rather than global connections. The company generates revenue primarily through advertising, enabling local businesses to reach potential customers in their area, and also offers a premium subscription service that provides additional features for a monthly fee. The goal of Nextdoor is to strengthen community ties and enhance communication within neighborhoods.

Company Stage

IPO

Total Funding

$705.4M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-8%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of high-profile board members like Marissa Mayer and Elisa Steele brings valuable expertise and credibility to the company.
  • Partnerships with companies like Taradel and CivicPlus expand Nextdoor's reach and functionality, making it more attractive to local businesses and public agencies.
  • The launch of the Ads API program offers advertisers a powerful tool to leverage Nextdoor's hyper-local audience, potentially driving significant revenue growth.

What critics are saying

  • The niche focus on local communities may limit Nextdoor's scalability compared to global social networking giants.
  • Dependence on advertising revenue makes the company vulnerable to economic downturns that could impact local businesses' advertising budgets.

What makes Nextdoor unique

  • Nextdoor's focus on hyper-local communities sets it apart from other social networking platforms that emphasize global connections.
  • The platform's unique advertising model allows local businesses to target a highly engaged and geographically specific audience.
  • Nextdoor's integration with CivicPlus enhances its utility for local governments, making it a critical tool for public agencies.

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