Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Nextdoor

Nextdoor

501-1,000 employees

Social networking platform for neighborhoods

Consumer Software
Social Impact

Compensation Overview

$115k - $155kAnnually

+ Equity Grant

Senior, Expert

San Francisco, CA, USA

Hybrid employment model requiring in-office presence.

Category
Product Marketing
Product
Required Skills
Data Analysis
Requirements
  • Minimum of 7 years working experience and 2 years experience in a product marketing capacity
  • Ability to be a self-starter in a fast-paced environment
  • Exceptional written and verbal skills to communicate and present to senior leadership
  • Ability to deliver succinct, impactful messaging that resonates with our users
  • Strong analytical skills and ability to distill data into insights
  • Well organized and detail-oriented
  • Excellent teamwork skills
  • Deep curiosity and drive to continuously improve the experience for our users
  • Unquestioned integrity, impeccable judgment, and the ability to think critically
  • A collaborative, thoughtful, strategic, and operational/tactical marketer, who is comfortable with open communication and giving/receiving constructive feedback respectfully
Responsibilities
  • Drive alignment with leadership and stakeholder partners to develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
  • Identify insights from the competitive landscape, voice of consumer, NPS, and market trends to develop recommendations to influence the product roadmap
  • Tell the Nextdoor story through developing effective product positioning and messaging
  • Lead product launches and feature releases across multiple channels that drive member growth, including acquisition and engagement and ongoing adoption
  • Partner with product managers, data scientists, researchers, designers, product operations, and fellow marketers to drive insights and results
  • Build analytical business cases, data-backed measurable KPIs for experiments and product marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
  • Continuously optimize the approach to improve alignment and efficiencies
  • Participate in in-person Nextdoor events, trainings, off-sites, volunteer days, and other team building exercises
  • Build in-person relationships with team members and contribute to the culture that Nextdoor values

Nextdoor is a social networking platform that connects neighbors and fosters local community interactions. Users can share local news, recommend services, and sell or give away items, making it a digital bulletin board for neighborhoods. Unlike other social networks that focus on global connections, Nextdoor emphasizes local engagement, serving individual users, local businesses, and public agencies. The company generates revenue through targeted advertising and a premium subscription service, aiming to enhance community ties.

Company Stage

IPO

Total Funding

$705.4M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-5%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Localized advertising partnerships, like with Jack in the Box, boost Nextdoor's revenue.
  • High-profile board appointments enhance Nextdoor's strategic direction and industry credibility.
  • Nextdoor Rewind feature increases user engagement by celebrating community achievements.

What critics are saying

  • Competition from new localized social media platforms threatens Nextdoor's market share.
  • AI-driven advertising platforms challenge Nextdoor's revenue model with precise targeting.
  • Privacy concerns over location-based services could lead to regulatory scrutiny.

What makes Nextdoor unique

  • Nextdoor focuses on hyper-local community engagement, unlike global social networks.
  • The platform integrates with CivicPlus for enhanced local government communication.
  • Nextdoor offers geo-targeted messaging, setting it apart from other social media platforms.

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