Full-Time
Head of Marketing
Posted on 12/11/2024
Alloy Automation
11-50 employees
No-code automation tool for ecommerce
No salary listed
Expert
San Francisco, CA, USA
Hybrid position, requiring some in-office presence in San Francisco.
- Successful track record owning and exceeding pipeline and/or revenue targets with clear attribution and influence from marketing programs they’ve implemented, ideally for a technical B2B SaaS product and been a first marketer/first marketing leader
- Have marketed technical products before to both nontechnical and technical buyers, and ideally with past experience selling to CIOs, Directors of IT, VPEs, and VP Product across multiple verticals
- 10+ years experience managing and tactically deploying strategies in (but not limited to) field marketing, events, SEO, social, paid search, and demand gen
- Can see the big picture while skilled enough to run all of marketing (and hire for it), not just once piece
- Exceptional leader who’s great at hiring, onboarding, coaching, helping the team grow, and getting them excited to go fast
- Able to juggle and not just bring ideas to the table but execute on it in the earlier days
- Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue
- Collaborate with leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure
- Create a strong feedback loop with sales and product to iterate on the learnings for ads, copy, messaging, positioning, etc. Observe performance and incorporate into future programs
- Contribute to pipe gen as an IC (with 1 developer advocate focusing on technical content) to oversee and ensure successful execution of campaigns to drive inbound leads from our website (targeting FinTech, Commerce, and B2B SaaS companies) with technical buyer personas, as well as enterprise leads from events, field marketing, and ABM programs
- Build strong marketing ops foundation for the team to accurately understand and predict performance and attribution
- You’ll be intimately familiar with the psychology of Product, Engineering, IT and Partnerships leaders as buyer personas to create effective marketing strategies to attract and convert these audiences
- You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape.
Alloy Automation provides a no-code automation tool tailored for the ecommerce industry. This platform allows businesses to automate repetitive tasks without needing to write any code, making it accessible for users without technical expertise. Alloy connects over 180 different web applications, enabling users to create automated workflows that streamline operations in areas such as fulfillments, marketing, and general business processes. Unlike many competitors, Alloy focuses specifically on the ecommerce sector, offering a solution that is designed to meet the unique needs of online stores. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its automation tools and integrations, ensuring ongoing support and updates. The primary goal of Alloy Automation is to help ecommerce businesses save time and enhance their operational efficiency, allowing them to concentrate on growth and strategic initiatives.
Company Size
11-50
Company Stage
Series A
Total Funding
$30M
Headquarters
New York City, New York
Founded
2019
Simplify's Take
What believers are saying
- Growing demand for no-code platforms boosts Alloy's market potential in ecommerce.
- Alloy's Buy with Prime integrations capitalize on Amazon's logistics and customer base.
- The iPaaS market is expanding, offering growth opportunities for Alloy's platform.
What critics are saying
- Increased competition from platforms like Zapier could challenge Alloy's market position.
- Over-reliance on Amazon's Buy with Prime program poses strategic risks for Alloy.
- Economic downturns may reduce spending on SaaS products, impacting Alloy's revenue.
What makes Alloy Automation unique
- Alloy Automation offers a no-code platform for ecommerce integrations, reducing development time.
- The platform supports 180 apps, providing extensive integration capabilities for ecommerce businesses.
- Alloy's Unified API standardizes data structures, simplifying app integration for software vendors.
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Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 5%2 year growth
↑ 2%The Alloy team collaborates with the upstream OpenTelemetry collector community on components we include in our distribution.
In the summer of 2023, VTB United League newcomer Runa announced the appointment of Erturul Erdogan as head coach.
Alloy Automation announces new integrations for Buy with Prime merchants with key email marketing and customer support applications.NEW YORK, Sept. 21, 2023 /PRNewswire-PRWeb/ -- Today, Alloy announced a new wave of Buy with Prime integrations that will enable merchants to connect their Buy with Prime accounts with industry-leading email marketing services. Buy with Prime helps merchants grow their businesses using the trusted, convenient experience and benefits of Prime, including fast, free shipping, seamless checkout, and easy returns.In 2022, Alloy launched an initial set of connector apps that enabled Buy with Prime merchants to integrate their Buy with Prime catalog and order information with popular eCommerce providers like Shopify, Adobe Commerce, WooCommerce, and BigCommerce. After seeing how popular these apps were with Buy with Prime merchants, Amazon and Alloy have worked together to enable integrations for additional apps direct-to-consumer merchants rely on to power their businesses."Part of our commitment to helping merchants grow is helping them save time and resources while running their business. With Alloy Automation, we can do just that — merchants can manage their stores with ease using these connector apps instead of spending time handling complex data mapping or developing the infrastructure themselves," said Russell Baker, director of partnerships and integrations, Buy with Prime.The next wave of Alloy-powered Buy with Prime integrations includes the following apps:Mailchimp for Buy with PrimeOmnisend for Buy with PrimeYotpo for Buy with PrimeThese integrations will allow businesses to leverage key process implementations such as abandoned checkout recovery and audience segmentation.For Alloy, the announcement represents another major milestone as the company works toward its goal of providing the most functional, scalable, and trusted embedded integrations on the market. Earlier this summer, the company announced major product advancements that included the introduction of a Unified API platform in addition to their embedded iPaaS and workflow orchestration tools."At Alloy, one of our primary goals has always been to enable true connectivity and optionality — putting users back in control of the apps they use to run their businesses
Alloy's Unified API makes it faster than ever for companies to release user-facing integrationsNEW YORK, Aug. 21, 2023 /PRNewswire-PRWeb/ -- Today, Alloy Automation announces the launch of its third product, Alloy Unified API. This is a major release that drastically reduces the time it takes for customers to go live with user-facing integrations."Our Unified API eliminates the need for software vendors to build infrastructure to keep data in sync, making the process of releasing basic app integrations much easier," says Alloy Automation's CTO, Gregg Mojica. "We're aiming for the best developer experience – enabling a high degree of customizability, and an easy path to upgrade onto our Embedded platform once an ISV has use cases that are more complex than just reading and writing data."The Unified API standardizes different API fields across various apps of the same category and provides a single interface that software vendors can connect to. It solves the headache of different apps having the same resources but with different data structures. For example, while Shopify and BigCommerce both have an "Order" API, the variables are mapped into a standardized structure, allowing software vendors to build once and deploy anywhere without worrying about complex data mappings
Kibo Commerce, a market leader in composable unified commerce solutions, has announced a strategic partnership with Alloy Automation, a next-generation iPaaS platform, to expand Kibo’s integration capabilities and provide customers with a seamless, connected commerce experience.