We are seeking a highly qualified and motivated individual to join our growing Marketing team at Vitally in the role of Paid Media Manager. In this position, a successful candidate will work collaboratively with other members of the Marketing organization to develop and execute effective paid media campaigns that align with our business goals. This includes creating strategies for advertising on various platforms, analyzing campaign performance, and optimizing for maximum ROI. As a key member of the team, the Paid Media Manager will report directly to the Director of Demand Generation and work closely with other departments to ensure alignment with company-wide objectives. With an eye towards long-term growth and success, this is an exciting opportunity to play a critical role in shaping the future of our company.
In addition to the responsibilities outlined above, the Paid Media Manager will also be responsible for managing relationships with external vendors and agencies, negotiating contracts and pricing, and ensuring that all campaigns are compliant with relevant regulations and policies. The ideal candidate will have a strong background in digital marketing, with experience developing and executing successful campaigns across a variety of platforms, including Google Ads, Facebook, LinkedIn, and Twitter. They should be comfortable working with data and analytics tools, such as Google Analytics, and have experience using these insights to drive campaign optimization.
Our team at Vitally is passionate about collaboration and the sharing of ideas. We are looking for a candidate who is able to work effectively with cross-functional teams, including Sales, Product, and Customer Success, to ensure that our campaigns are aligned with business objectives and customer needs. The Paid Media Manager should be a strong communicator, able to clearly articulate campaign strategies, results, and recommendations to stakeholders at all levels of the organization.
At Vitally, we take pride in our culture of innovation and continuous improvement. The Paid Media Manager should be a self-starter, with a track record of developing and implementing new and creative ideas for paid media campaigns. They should be able to work independently, while also collaborating effectively with others, and be comfortable working in a fast-paced, dynamic environment.
If you are a highly motivated individual with a passion for digital marketing and a desire to grow your career with a fast-growing company, we encourage you to apply for this exciting opportunity. We offer competitive compensation packages, including equity, and a comprehensive benefits package, as well as the opportunity to work with a talented and dedicated team of professionals.
We are a remote-first company that thrives on collaboration. We are looking for candidates who can work cross-functionally with internal and external stakeholders and deliver results.
Responsibilities:
- Develop and execute paid media campaigns across a variety of platforms, including Google Ads, Facebook, LinkedIn, and Twitter
- Develop and maintain relationships with external vendors and agencies
- Continuously analyze campaign performance and optimize for maximum ROI
- Has a bias for action.
- Has experience with CRM tools such as Hubspot.
- Is highly organized and efficient—able to tackle complex projects and campaigns and own them from start to finish.
- Strikes a balance between creativity, technical proficiency, strategic thinking, and execution.
- Is results-driven — deliberate in measuring and reporting on the success of each initiative.
- Establish clear metrics for measuring success
- Regularly monitor and analyze campaign performance
- Continuously optimize campaigns based on data and insights
- Develop reports and dashboards to communicate results to stakeholders
Requirements:
- 4+ years of experience developing and executing effective paid media campaigns
- Clear track record of success supporting cross-functional teams in B2B SaaS to drive rapid revenue growth.
- Flexibility to adjust to the dynamic nature of a startup.
- Team player and an all-around good person.
- An ability to wear multiple hats and deliver results on time.
- Strong communication skills, both written and verbal.
- Entrepreneurial spirit with a passion for learning and growing!
- Know advertising platforms like Google Ads, LinkedIn, Facebook, Twitter, etc. inside and out.
- Experience analyzing data and using insights to optimize campaigns for maximum ROI.
- Ability to develop and maintain relationships with external vendors and agencies.
Benefits
- Competitive Salary: We offer a competitive salary given both your experience as well as location (we know some places cost a lot to live!) The salary starts at $130,000/year.
- Equity: We want every team member invested in the company’s success and are happy to be generous with equity.
- Benefits:
- 100% of health/dental/vision insurance premiums covered by us for you, your partner, and your dependents.
- 401k with a company match.
- Commuter benefits.
- Unlimited PTO with a minimum we require you to take off. Please relax and recharge!
- Flexible work hours and work-from-home policy.
- WFH stipend to ensure your work environment meets your standards wit (i.e. laptop, monitor, etc).
- Education stipend.
- Culture: We are committed to a productive and respectful work environment. Culturally, the team is extremely collaborative, friendly, fun, hard-working, intelligent, and mature. That said, while we’re young and scrappy as a team, we don’t believe in building a startup cult. We like each other, we support each other, we’re a focused team that busts our asses at work, and we enjoy hanging out from time to time-- but we enjoy having our own lives outside of Vitally.
- Career path: Not only will you learn a ton in this role, but since we’re a small team, there will be plenty of promotion and growth opportunities ahead.
About Vitally
Vitally is a Customer Success platform built for strategic and proactive CS teams looking to easily prevent churn and retain (and identify) their best customers. Some of the best CS teams at companies like Zapier, Segment, and Productboard trust Vitally to unify their customer data. We make it possible with our powerful analytics dashboards, intuitive automations, and project management tools that all together make their customer data collaborative, measurable, and actionable for all key stakeholders-- from CSMs to CEOs.
We’re a high-growth, VC-backed startup who, at the end of the day, are looking to onboard people who want to have a profound impact on both the business and their own career. How? Working together to build the future of Customer Success.
If you get excited about ownership, autonomy, impact, and quality output -- then we’re excited about you. We’re not here to hold your hand, but we’re here to build a great product together.